Search engine optimization starts with choosing a domain name

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In the initial stage of the site construction, the domain name should be the first set down, in the end is the use of phonetic combination or English words? In the end is using. com/.cn or other suffix names? There is still a lot of learning in this. Why some sites in the use of different domain names after different changes, and some domain name on the site's overall SEO played a role in promoting, and some domain name even your site into the abyss.

In the case we are exposed to many of the site's domain name is not registered, but through Third-party purchase, they purchase such domain names are many reasons, such as the following:

1, domain name short easy to remember;

2, the domain name belongs to the English word, belongs to an industry or a domain abbreviation (such as www.yurongfu.cn this domain name, the discerning eye to know this is with down jacket related clothing website);

3, the name of a product combination word, very hot selling.

Since the concept of SEO optimization implanted in the brain of Chinese webmaster, many webmasters are beginning to ponder the search engine's "mind." In the algorithm of a succession of changes in the webmaster are accumulating their own experience, which to deal with the site keyword in the search engine rankings influence. Google is the world's most accepted search engine, whether from the use of crowd coverage or search engine technology to judge, Google is the leader in search engines, of course, not a pan-country local search engine.

Google's ranking mechanism for Google search engine overall factors from the link, high-quality links can help your site in the relevant keyword rankings to get the natural position of the front. The details involved include Web content, internal link structure, and the use of various tags. Few people take the real impact of the site domain name into account, in fact, the impact of the domain name is no less than the link, its Google search engine has been given the weight of the value is also very high, mainly reflected in the following areas:

1, the history of the website domain name

If you are a new registered domain name, be sure to inquire about the history of the domain name, whether there are blocked records, whether it has been officially opened, is used in what respect? Is it in line with the content of the website you are about to run? This is very important on the English website.

If you are buying from someone else's domain name, be sure to know the use of the domain name once, whether or not to do not allow content, was punished. The history of domain names can be found through a number of Web sites, can also use some software, readers can find this type of analysis tools themselves. Here I recommend a tool to query the history page of the domain name: http://www.archive.org/web/web.php can be queried to the 90 's OH.

2, website domain name content-Domain name combination

Website domain name content, sounds very vague, domain name and what content? We are in improving the site related words before the ranking, always want to first on the site title Move knife, in title to increase the name of the relevant products, English Web site can use domain name for the content optimization. Specific approach: Use the name of the relevant products as a domain name, many phrases can be "-" short horizontal line to put open. If you still doubt the content optimization of the domain name. You can immediately open Google Google search engine, search for a product in English name or phrase, you will find the domain name with this English name or phrase of the site to get the top ranking position.

Reasonable collocation phrase, the search engine to give full use of the right value: the site of the various directory name of the reasonable adjustment, and the Web page static, page name with directory name and domain name, optimize the combination of "participle" into different products related to the name of the keyword.

3, the website domain name PR value

Some domain name is bought from a third party, some sellers advocate their own domain name: "Hangs a very high PR website, if future domain name to sell you, will it resolve to your website space, you can naturally get the PR value before the domain name." "For this argument, I want to first give you an analysis: The PR value of the determinants of the quality of the reverse link determines your site PR value, if the domain name before the resolution of the site PR value of 7, will be resolved to the new Web site space, will be a short time to the new site space to bring the PR value, which mainly stems from the benefits of the link. When Google makes a new round of updates, these can disappear at any time, links, and PR values.

When we re parse the domain name into the new space, the Google search engine to enter the "Link: site domain name" query, you will find that the name of the reverse link is still unchanged, the data will be kept until the next major Google update.

If you purchase the domain name has the following situation, will be helpful in the SEO optimization process: The domain name has resolved the content of the website above and your current website content is approximately similar, for example: Also sells a kind of product, has the related same key word. This will not be after the replacement of the site, before the cooperation of the exchange of the webmaster can not remove the link to your site. When the Google big update, your site related data will also be better promoted. Of course: The premise is that your site has been included in advance.

Nevertheless, we do not have to blindly pursue the potential value of the domain name, after all, the content is kingly. A good domain name is filled with a lot of junk information is also unable to develop. If your site has a large number of quality articles as a product to promote the auxiliary, coupled with a little SEO work, with what I said before the domain name optimization, you must make your site a higher level, English site better