Web Design Psychology

Most designers don't take the time to learn how basic psychological principles affect the experience of their website users. Psychological principles are often considered dispensable or overly complex. But the truth is, none of these ideas are right. Not so many concepts are related to basic design psychology, and most are relatively simple and easy to learn. Design psychology is relatively easy to achieve, although some relatively need to use a little more careful and planning.

based on the purpose of psychological design

Consider in the design process that psychology will bring you a positive end result. If you take the time to analyze the needs of your visitors and how they can meet their needs, you are already on the road to designing a website that will inject a steady stream of mental energy into your target audience.

Through the psychological analysis of the visitors, you get the result that the visitors are more than happy to do what you want them to do, such as keeping in touch with you, buying your product, or recommending it to his friends.

You want visitors to follow your wishes more easily, which is the main reason why you should use psychology in your design.

Build trust Relationship

To get your visitors to do what you want them to do, first you have to establish a trust relationship with the visitors. Trust relationship is not easy, especially in this era of fraud, annoying people in the network where there is a lot of corner. Users who are not too familiar with the web can become very sensitive to people who ask them about their personal information, regardless of whether the information is needed to work on the site.

As designers of web sites, we tend to overlook that we are accustomed to online trading. But for our customers and their customers, the internet is still a big, scary black hole they're going into.

Recognizing this, you use design psychology again, making your site even more trustworthy to the average user. Creating a Web site that allows visitors to reassure users means they are likely to sign up for an account, buy a product, or otherwise do business with you. These can be achieved through web design and language.

familiarity and recognition pattern

When a user visits a page on a site, there must be something they want to see right away, regardless of what site they are logged on to.

If they don't see what they expect, they will find it pointless (so the site is unreliable).

Visitors to a website, the site is expected to have the most important two points, one is the target content of the visit (this may be some of the topic information on the sale of some of the beautiful products), and the second is to have some navigation.

While tags can help identify the purpose, design should also complement and reinforce this message. For instance, for example, you are designing an Environment theme blog. If your design looks black and quiet and gloomy, and at the head of the page a sunset city skyline. It's not even right to hint at what this site is for.

And if a site looks very clean and modern, some green and natural slogans, which gives a deep impression, this is a theme of environmental protection blog.

In addition to some information elements that can be found on any Web site, there should be something special that visitors expect to see in a particular category or industry site. People look forward to blogging on the homepage of the blog, expect E-commerce site on the front page of the product. For any site, everyone expects a page with more than a few depths to provide a search function. And in most cases, people expect "about us" and "Contact Us" pages.

Brand Unification

In addition to the basic elements most visitors want to see on a website, there should be something that attracts users to contact your company. Although this may not be a single business, or a small business, but this means that a lot of people are concerned.

Think about the colors of the promotional leaflets you've designed for some of the offline promotions. These colors should somehow fit into your site, even if it's just in the title picture or some logo color.

If you have a logo on the promotional material, it will be the same on the site. This is a very basic thing, but many companies tend to ignore the line of this online consistency.

Psychological Stimulation

Psychological and emotional stimulation is a valuable tool to encourage users to take action. The stimulation includes such emotions as guilt and worry, and of course includes the sense of belonging and the recognition of human values that attract.

The usual approach to combining motivational emotions in design is to use graphics and graphs to enhance the incentive effect if the advertising language on the site is added as an auxiliary support.

Image Enhancement Concept

The images you use on the site will help and confuse your visitors. A carefully selected picture will help your visitors understand your obvious intentions. If you choose to be careless, you may even get your visitors mad and feel like they're back in a messy dark age.

This picture of the Disney World Hippo has absolutely nothing to do with this article, it will only make you confused.

Abstract images sometimes have unexpected effects, but be careful to use them to make sure they are there. Sometimes an abstract figure can be interpreted differently by different visitors, or it will completely misunderstand the original meaning.

Color Psychology

Color psychology is one of the most complex topics in design psychology, which we will not delve into. However, the colors you use on the website have a great effect on your visitors, make sure that the colors you use will enhance your information and the meaning of your image.

The following list of colors and their basic meaning. Of course, the combination of colors and the correct use of shadows, tones, or levels will also strengthen their meaning.

Red

Fiery and passionate, can represent both love and anger.

Orange

Properties with red and yellow. Can be related to energy and warmth. It's calmer and more enjoyable than red.

Yellow

Warm, happy, happy color. It can express joy or timidity.

Green

Nature, growth, and signs of rebirth. By the same token, green, sometimes representing very tender inexperience. On the other side, green, sometimes because of envy or jealousy.

Blue

Calm, calm, but using too much can be depressing. Often associated with corporate image.

Violet/Violet

The relationship with nobility and wealth has a long history and is also a kind of spiritual-related color that can be creative.

Black

Like a chameleon, it can be conservative or avantgarde, traditional or modern, and it can also be mysterious and sexy or routine and safe, depending on how it is used as well as the surrounding environment.

White

It stands for purity and innocence and is very easy to match with other colours.

Grey

Neutral, balanced. Gray is conservative and complex, but it can also be seen as fickle.

Brown

A healthy and pragmatic color that represents stability and reliability.

Reading Mode

People tend to browse a Web site according to the "Z" pattern, starting at the top to the left, and finally to the lower right of the screen. As a designer, you should try to get the best of the most important content in this reading mode. Most sites put the logo in the upper left corner, the reason is this.

In this reading area put some irrelevant information, the visitors have not found the information he wants before leaving, he may think that this is not the site he is looking for.

each page has focus

Each page on the site should have a focus, which is the purpose of accessing the page, regardless of whether the page is a display product, a presentation company, or a new credit.

Design needs to focus on each page to emphasize the content. The focus of each page should also be immediately visible to let visitors know what they are looking at. In addition to the content of the page itself, it should also be strengthened by navigation clues or through headings.

The biggest feature of an immature website is that it always puts too much information on every page. In fact, do not be afraid of leaving blank on the page, each page has a clear and prominent focus and there is nothing to worry about.

Breathing Opportunity

This brings us to the concept of white and breathing opportunities. If a visitor sees a page full of content, they feel overwhelmed or depressed. This may be a Web page that feels too casual and confusing. Visitors feel as if they don't know where to start, which means they may jump out of your site and catch their breath elsewhere.

Leave some space on the site and direct your visitors to the information they are looking for. By combining the style and elements of white and appropriate proportions, you can suggest encouraging your visitors to focus on specific things and may act on them.

Integration Design Psychology steps

Now you should understand the meaning of design psychology for web design. You want to know how to operate and how to incorporate these into your design process. Here are some tips to help you:

Circle your target audience

Knowing who your visitors are is a crucial first step in designing a website. If your visitors are proficient in the technology of the Internet, you must first distinguish them from those who surf the internet just to see the photos of their grandchildren. Split up your target audience and set up some emotional strategies for them.

an appointment with the user

If you're not very clear about what your users want, try to communicate with them. Ask some of your current or former customers if they would like to answer questions about your site, and make a meaningful survey based on your own specific purpose. But it is important to actively take their advice. Many companies just keep communicating with users, investigating, but never changing anything based on the results of the survey.

Build Site Map

Every page on a Web site should have navigation information to ensure that each page has only one focus. Start by listing what you need to display on your site, and then identify which pages you want to display (and, if appropriate, one item per page, unless the information is very, very closely related).

integration of Brand elements

Make a file listing the common elements used to represent your brand. This includes logos, corporate color lists, and possibly a special font. Then find out where to put them to the site is more appropriate.

A/b test

Even though your tests are fairly limited, it's important to find out which elements of your site are most effective. If you're not sure that your visitors prefer a particular page, then do a two-version test to find out.

Design psychology is worth every designer's effort to learn and apply to their own workflow. It can be the single biggest factor in how you design your performance and how well your customers are willing to go. It won't take you too much time, nor is it particularly difficult, so you really have no excuse not to take at least some basic principles and put them into practice.

Source: Webdesignerdepot

Compiling: Mazingtech