Website construction needs to be user-oriented and search engine

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As a site building for many years, the following to share the basic knowledge of the station, many novice people will be more or less ignore them. As a novice, we need to design and manage our own website from the user's point of view, which not only makes us more specialized, but also fosters good professional habits which are very helpful to improve the efficiency of our website operation.

So what are the factors that need to be noticed?

1th, browser compatibility

Many beginners use only one browser to test the Web site. But ignoring too many different versions of different kernel browsers, but users in other browsers open, the site is miserable, different browser types or versions usually show the effect of the Web page is somewhat different, that is, browser compatibility, which is a very important issue, Most of the foreign countries use i8-i9 browsers. And in the domestic some even still use E6, now the Ghost system installation, are I6 browser, some pages in the I8 display normal, very beautiful, and in the I6 display is very ugly, so to write good compatibility CSS code is very important, there is a software very suitable for web design people use, called Ietest software , can search, here does not provide download address, Baidu A lot, this software function can simulate different IE version of the display effect.

2nd, the content of the website

Now most of the search engine will be the quality of the article has a standard, from the number of words in general not less than three hundred or four hundred words. If you can really describe a topic/keyword with a simple line of words, is this description really valuable to visitors? If it can be described clearly, is the description of the hundred words comprehensive enough? Search engines will not believe, we will not believe. So only the pages containing a lot of relevant content will be search engines as a valuable source of information, can be inserted in the article pictures, video, voice and other content better.

On the content should also be careful to maintain the logic, segmentation and bold to be clear, it is recommended to use the H1,H2,H3 tag to logically divide the paragraph is a good habit. H1 is usually used as the title of the article, H2 is used on the section headings, and the H3 is used for the small headings. H4,h5,h6 used in a smaller title, although the role is not small, but also a normative embodiment, so that users see, not easy to get lost, can more easily read complete.

Site Content keyword Bold Avoid all bold, some beginners like to add rough keywords, think this is conducive to optimization and ranking, other search engines will be considered intentional behavior, so as not to add points, as long as the title bold can, other depending on the situation, the article anchor text do not link to the home page, meaningless, recommend a link can be, and to be relevant to this article.

We all know that while electronic media has replaced the work of many paper-based media, we cannot deny that reading from paper feels more comfortable. So, in order to be as convenient as possible for readers who use electronic products to read, content should be written with more emphasis on easy reading, such as controlling paragraph lengths and avoiding too long sentences. I usually like to put a paragraph best control in five, six lines, so that readers can be easier to read.

Note: As a result of the 6.28 incident, Baidu a large number of K station, there is a point is that your business site every day in order to update the basis, add a lot of news, that is, garbage articles, no value to users content, this point, Baidu Webmaster platform in Baidu has issued a notice prompted, http:// Bbs.zhanzhang.baidu.com/thread-41-1-1.html

3rd, the Netizen shares

If your content is attractive enough, how do you let it spread faster, let more people know, and would like to help you promote? The quality of your article is so valuable that your readers will be more willing to recommend it to friends. That's why social networking is so popular today. So you need to add the social buttons below the content. These buttons don't need to be gorgeous, but they should at least be clear and easy to distinguish, preferably when users clap their hands to see the buttons and then share them or collect them. Traffic, repeat customers so slowly more up.

4th, the bottom of the website

Every page of a general site will have a head and tail, this is the common part of each page, for such a foot, I can only say that it is far from conveying more effective information, because it is less attention, but sometimes necessary, when users browse to this point, if you want to return to other pages, such as the home page, Or the top of the page, or want to contact the novice, or want to collect, share the site. Personally think it is necessary at the bottom of the page should include the main columns of the link (at least the home page), contact us links, social buttons (recommended Baidu sharing tools, Jiathis), back to the top. In order to facilitate the reader to read the bottom of the page when they know what to do, rather than just close the page to leave the site, which not only increase the duration of the Web page also reduces the rate of site jump, the search engine is beneficial.

The text at the bottom of the site is called boilerplate text, it is recommended not too much, because each page will contain the page, but the similarity of each page will be greatly heightened. Don't have anchor text linked to your home page, which is called back chain.

Summary, other than these four points far can not finish the knowledge of website construction, but as long as the understanding of these points to the user, search engines are very beneficial.

Website construction needs to be user-oriented and search engine

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