Website construction scheme based on marketing

Source: Internet
Author: User

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I wish you success based on the marketing website construction program, based on the user analysis. The website is like the façade on the network, and the position of this façade is good or bad, it is decided by your website position.

The implementation steps of website construction project based on marketing:

1. Positioning customer needs. Different customers have different needs of the Internet, your customers are young students, young couples, or business owners, the customer's personality is different, the way to query information is different, like the type of site is also different, the query is the input of the keywords are also different. List the customer most likely search your keyword, according to the user needs design corresponding page color, website column and so on.

2. Analysis of user needs, based on user requirements of the site column and content settings (to determine the name of the column, determine the content of service writing). Find common topics with customers. Site column planning to set around customer needs, to make customers interested, and do not take the enterprise as the center. The same Web site content is unable to impress customers, to allow customers to further generate interest, the content of the site will be carefully packaged.

3. Website implementation. Detail elements, to gain user recognition:

About Us page: detailed, true description of the company's background, history, business scope and so on.

Service process: Let the customer fully understand the whole process, make the service more transparent.

Customer Case: The customer is more willing to receive a third party evaluation.

Contact: detailed, complete, multi-channel contact information, and provide location map instructions.

Business Certificate: To provide the company's business license, industry license, related industry honors

Employee PHOTOS: The company's activities group photo, reflecting the vitality of the company.

4. Search engine submission. Submit search engine and follow-up promotion and maintenance work.

5. Through the website statistics System, I wish you a successful application of the industry's most commonly used most well-known statistical tools, to understand customers in the site, search engine antecedents, according to the antecedents of analysis, adjust the analysis of website marketing work.

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