Website promotion based on SEO method

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Website promotion based on SEO method

Noun Explanation:

Se:search Engine Search Engine

Sem:search Engine Marketing Search engine Marketing

Seo:search Engine optimazation Search engine optimization

So what is SE (search engine), what is SEM (search engine marketing), and what is SEO (search engine optimization)?

Let me explain to you:

SE (search engine)

According to a certain strategy, the use of specific computer programs to collect information on the Internet, after the organization and processing of information,

A system that provides users with retrieval services.

Our daily use of Baidu, Google is the famous search engine

From the user's point of view, the search engine provides a page containing the search box, input words in the search box, after the browser submitted to the search engine,

The search engine returns a list of information related to what the user has entered.

At present, SE has become an indispensable part of the daily life of netizens. China Internet Information Center (CNNIC)

The 20th survey of 2007 shows that SE has become one of the most popular internet services in China with a 74.8 ratio.

SEM (search engine marketing)

SEM (search engine marketing), is a new form of network marketing. Search engine Marketing to do is comprehensive and effective use of search engines to carry out network marketing and promotion. Search engine marketing to pursue the highest cost-effective, with the smallest input, to obtain the largest number of visitors from the search engine, and generate commercial value.

The most important job of search marketing is to enlarge the proportion of the search engine in the marketing business, through the search optimization of the website, more mining enterprise's potential customers, help the enterprise achieve higher conversion rate.

The main methods of search engine marketing include: bidding rankings (such as Baidu bidding), classification directory login (Open directory, www.dmoz.org), search engine login, paid search engine ads, keyword ads, TMTW calls paid ads, search engine optimization (search engine natural ranking), Address bar Search, Site link strategy.

SEO (Search engine Optimization)

SEO (Search engine Optimization) is to follow search engine search principles, Web site structure, Web language and interactive diplomacy between the site planning and deployment of reasonable, to improve the site in search engine performance, thereby increasing the possibility of customers to find and visit the site of such a process. Search engine optimization is also a scientific development concept and methodology, which develops with the development of search engine, and also promotes the development of search engine.

The purpose and significance of website promotion based on SEO method:

In Baidu search for a keyword (such as: Spring shirt), search results often have many pages, and users generally only focus on the first page of several. SEO is based on search engine ranking rules to optimize the site, so that the sale of spring shirts related sites ranked on the first page of search results.

One of the fundamental aims of the search engine marketing SEM is that searchers will buy products: 33% of searchers are shopping, and 44% of netizens use search sites to do research for shopping. China Internet Network Information Center CNNIC statistics show that as of December 31, 2006, China's total number of netizens has reached 137 million people.

If your company's website is not listed in the first few search results, it means that you are not in the customer's alternative. If you are not listed on the alternative list, you have no chance to sell your product.

Even if the purpose of your site is not to do online sales, customers must be able to find websites to get to know your products, download information, or find the address of a retail store. Searchers are more qualified visitors than those who casually click on the banner. So attracting search visitors is definitely a worthwhile thing to do. And through the way of SEO to achieve website promotion, the cost is very low, almost no cost.

The use of search engines can achieve 4 levels of marketing goals:

1) by search engines included;

2) in the search results ranked in front;

3 Increase the user's click (point in) rate;

4 Turn the viewer into a customer.

Technical key, plan and measure

Outside the station SEO

SEO outside the station, can also be said to be out of the site's search engine technology, named from the external site on the site in search engine rankings, the impact of these external factors are beyond the control of the site. The most useful and powerful external site factor is the reverse link, which is what we call an external link. No doubt, external links for a site included in the search engine results page played an important role.

So how do you generate high-quality backlinks?

1. High quality content

The best way to produce high-quality external links is to write high quality content, and the content of your Web site allows readers to create the desire to read. You can exchange links with other websites, you can register the programs that generate links automatically, and you can buy links from other stations.

2. Email your Content-related website

I don't advocate sending emails to other websites to exchange links, but I suggest that if you write a quality article on a topic and feel that it will make other sites interesting, it would be valuable to send a short, polite email to these sites to let them know about your article. Don't be embarrassed even if they don't have a link. You will find that if they click on the link generated direct flow, so that your site will be in the search engine to get better scores.

3. Category Catalogue

Another way to generate a reverse link is to submit your URL to the category directory. Many webmasters are very convinced of the effect of this method, when the beginning of a new site, they do the first step is to work around the classification directory, select the right keyword to submit to the relevant page for the link. There are many categories, most of which are free, and here are the recommended parts of the catalogue:

DomZ http://www.dmoz.com/World/Chinese_Simplified

HAO123 Web site Navigation http://www.hao123.com

Web site Home http://link.pifa7.com

Site SEO

Site SEO

Rich website Keywords

Adding new keywords for your article will benefit the search engine's "spider" Crawling article index, thereby increasing the quality of the site. But do not stack too many keywords, should consider "people find this article in search engines, what kind of keywords will be searched?"

These keywords need to be frequently mentioned in your article, you can follow the following methods:

Keywords should appear in the page title tag;

There are keywords in the URL, that is, directory name can put some keywords;

Include keywords in the link text of the page export link;

Display keywords in bold (try it at least once);

Mention the keyword in the label (about how to use head tags have been debated, but the consensus is that H1 tags than H2, H3, H4 effect better, of course, some do not use head tags of the web page also has a high PR value);

Image Alt tags can be put into keywords;

The entire article should contain keywords, but preferably in the first paragraph of the first sentence to put;

Put keywords in meta tags (meta tags)

Suggest keyword density best between 5-20%

Theme Web site

If your site is written on the same topic, it may get a better ranking. For example, a site with a theme will be ranked higher than a site that covers multiple topics. Create a 200-page Web site with the same theme, and the site's ranking will continue to improve because your site is considered authoritative on this topic.

Site design

Search engines prefer friendly web structures, unmistakable code and clear navigation sites. Make sure your pages are valid and visible in the mainstream browsers. Search engines do not like too much flash, I frames and Java script scripts, so keep the site clean and tidy, but also conducive to search engine "spiders" faster and more accurate crawling to your site's index.

Internal links to the site

Search engine work is through the "spider" Program to crawl the Web page information, tracking your content and through the Web page link address to find a webpage, extract the hyperlink address. Many SEO experts recommend that the site provide a site map, the site on the best between each page has one to two in-depth links. The first step in the site is to make sure that the navigation contains a catalog page, and that each subpage has links back to the main page and other important pages.

Regular updates

The more frequently the website updates, the more frequent the search engine spiders crawl. This means that new articles in the Web site can appear in the index days or even hours without waiting for a few weeks. This is the best way to benefit the site.

Export Links

Exporting links increases the ranking of Web sites in search engines, and links to other relevant sites in the article are useful to readers, as well as anecdotal evidence to support this theory. Too many export links will affect lowering your site and should be "moderately critical".

Wise choice of Domain name

Choose a domain name has a lot of knowledge, its important point is to choose the domain name including keywords. Second, see if you have registered this domain name before. If you have a high quality site and it does reverse link, then you will benefit; but it is also possible to do backlinks are some of the quality of the site, then you may be the search engine unfriendly for some time.

The subject of each article

The more compact the theme of a page, the better the search engine will rank it. Sometimes I find that you write a long article, covering a number of different topics, their relevance is not high, so the search engine rankings are not good. If you are concerned about search engine rankings, it is best to cut down such articles into a few more topical articles.

Write appropriate length articles

Too short articles can not get higher rankings, general control of at least 300 words per article. On the other hand, do not let the article appear too long, because it will not help you to maintain the density of keywords, the article also seems to be a lack of compact. Research shows that too long articles drastically reduce the number of readers, and they choose to close the article at the first glance.

Avoid duplication of content

The search engine has seriously warned about the same content on multiple pages in its use guide. Whether or not the pages are owned or owned by someone else. Because a series of spam sites is to continuously copy the content of the Web page (also steal other people's website content). There are some arguments about what kind of content to copy, in fact, to see if these content is available for your site to choose from.

Number of directories

When I have too many catalogs, I get into trouble myself. I think the scale of the big site is higher than the station, of course, some small site also has a high level, this is not the standard. The more directory, search engine search is more comprehensive. If you have too many pages, you need to organize them to make it easier for search engines to crawl.

Submit to search engine

If you do all the site SEO should do, the site has not yet appeared in the search engine. That is because the search engine has not yet been included, each search engine allows users to submit the site is not included, this project generally to wait 3-5 days.

SEO is based on the long-term groping, observation of the technology and experience, the use of search engines to take the rules of the site, the site's overall structure, site layout, keyword distribution and density optimization, so that the site to search engine crawling has a friendly, so as to search engine optimization, up to the site to improve the ranking effect. Because the search engine ranking rules and algorithms are in constant change, and these rules and algorithms are trade secrets, so it is impossible to achieve a certain number of places to ensure the effect. It is understood that there are many people under the banner of SEO, claiming to be able to place your website in Baidu, Google's first few, and the practice is cheating means, so that your site can indeed in a short period of time to rise to a very close position. But search engines can identify these tools to be punished. The most serious of the sites being punished is that your site disappears completely in all major search engines, even no longer accepted. So I hope you can carefully distinguish, not for the sake of the moment, so that your site will never be in the dark.

seo= more pages included + page text friendly arrangement + conversion rate

SEO is divided into white hat seo and black hat seo, white hat seo is normal and reasonable operation, black hat SEO is cheating, the following introduction of several common methods of cheating, I hope we do not use, or you will regret

Bridge page (Doorway pages)

It is usually the software that automatically generates a large number of pages containing keywords, and then automatically turns to the homepage from these pages. The goal is to hope that these bridge pages with different keywords are ranked well in search engines. When the user clicks on the search results, they automatically go to the home page. Sometimes a link to the homepage is placed on the bridge page, not automatically. In most cases, these bridge pages are generated by software. As you can imagine, the generated text is messy and illogical. If it is written by someone who really contains the key words of the article, it is not the bridge page.

Keyword stuffing (keyword stuffing)

In the Web page a large number of keywords, hoping to improve the keyword density, improve the Web page for the relevance of the keyword. Keyword piling can be in many places, such as in the user can see the text itself, may also be in the title tag tags, keyword tags, description tag. With the improvement of search engine algorithm, keyword density is not an important factor.

Hidden text (hidden text)

Hidden text is in the HTML file of the page contains the words of the keyword, but these words can not be seen by the user, can only be seen by search engines. There are several forms, such as the Super small text, the same color background text, the text in the comment label, the text in the form input tag, the text on the invisible layer through the style sheet, and so on. The goal is also to improve the relevance of the Web page. Sometimes, some people still in these places with the content of the site is irrelevant, but very popular keywords, I hope that the Web page in these popular keywords to get good rankings and traffic.

Hidden links (hidden link)

Hidden links and hidden text are similar, but the difference is to put the keywords in the link, and this link is the user can not see.

Hidden pages (Cloaked page)

Some Web pages use programs or scripts to detect whether the search engine or ordinary users. If it is a search engine, the page returns the optimized version of the page. If the visitor is a normal person, another version is returned. This type of cheating is usually not found by the user. Because once your browser looks at this page, both on the page and in the HTML source file, you've got a different version of what the search engine is seeing. The way to detect this is to take a look at the snapshot of this page.

Summary

SEO (Search engine optimization) in the network marketing increasingly play a pivotal role, a commercial site with its core keywords in the mainstream search engine to get the natural ranking priority, in today's fierce competition, information over the expansion of the business community, has an extraordinary value. Therefore, the domestic and foreign network marketing people spontaneously carry out to Google,baidu as the representative of the mainstream search engine ranking rules of research, and derived a popular search engine optimization service field, both in China and abroad have a broad market.