Website Revision experience and reasons

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A website from the line to achieve stable income, and even the expansion of income, the general will encounter the following problems: Why no one to see? Why didn't the product effect I imagined? Why don't people want to pay? How can the activities of the website attract more people? When a site operator asks questions that are related to the site's survival, it is time to make a change. But not all individual stationmaster can make a change, their reasons include the following kinds of mentality: it seems that my marketing is not enough, should increase network promotion; or so on and so on, the netizen has not realized the value of the website; the industry is in the fermentation phase, the future of the status quo will have a chance; Existing users will not be able to adapt. Like。 But according to my experience, when a webmaster appears confused, try not to look up and down, but to make changes. I would like to use a website I run to talk about the experience of my website revision.

The first revision: The target demand is fashionable enough

I am a wine lover, has done nearly 10 years of domestic and foreign wine agent, for wine quality also have some experience, and in the wine circle there are some network resources, including wine sommelier, sommelier, drinking and so on. This is the background. The original site is similar to a blog, mainly to write my own about wine and some of the understanding of some wine will be some personal evaluation. Then, the message was constantly asked about the taste of a certain wine, send people can wait for a problem. I thought: "Why don't I make a website to rate red wine?" Stocks have ratings, bonds have ratings, and the authoritative ratings agencies have a lot of clout in the marketplace, why can't I do the same? Of course I can't do a professional rating, So what I want to do is a rating website that combines professional and public. So my website is online. According to my opinion, the key to ratings is fairness. So I did not advertise the site. My approach is this: let some of my sommelier friends register members, let them evaluate, write personal feelings, and then let the public vote, combined with a red wine rating. Soon I encountered the first problem: the site registered members of 300 people around the time, there has been stopped, no longer rise. Red wine ratings are not as powerful as I'd like to think about the impact of online buying behavior. At this time, a friend said, you need to promote.

The second revision: focus on the promotion of large enough

To be honest, the first version of the information presented in the site, whether it is added red wine products, or a certain wine reviews, or red wine information, go to the fine line. Information is edited by my editor, red wine ratings are indeed after my friends taste, so the variety of wine is not so much, mainly some domestic common red wine brand. But in order to facilitate the promotion, the first version of the site appears to be slightly thin. So in the second revision process, the need to present a large number of information, add a lot of new columns, such as wine information (from collection and foreign wine site translation), red wine celebrities (self-finishing), wine topics and so on. The second version of the site, whether it is the structure or the number of information released, near a red wine information site. Since the site is conducive to the promotion of consideration, code writing is as easy as possible to promote, in addition to my own large number of original content as well as a number of SEO work, the site's traffic has been upgraded, the independent IP around 100 people per day, but in the promotion of the work to stop, the volume of and registered members in the reach of 1000 people, no longer appear to rise. Traffic is to attract members, is to put ads, but this is not my original idea. And I calculated that, according to the current flow, advertising is also unable to achieve profitability. After a period of confusion, I decided to go back to the original point: a cohesive small group of websites.

Third revision: Enough unity under the main line

In order to promote the site, I organized a offline activities, to the website registered users to give free coupons, use this coupon to participate in a wine party, and I invited a wine tasting at the party to the knowledge of wine lectures. The meeting was a great response, and many people wanted me to do it regularly, and the restaurant said they were willing to do it on a discounted basis. I gave me an idea. To achieve profitability, we must go under the line. The website is only the entrance, the line is kingly. Therefore, this site should be for offline services, I initially planned four kinds of web products, wine training, wine gathering, wine evaluation and wine Group purchase. I can work with the restaurant to provide a certain discount for our members, that is, members can be discounted for meals and wine consumption. I can also work with wine distributors, they pay for trainers, and then incidentally recommend their own red wine. Since you want to understand, then there is a third revision of the website. After the Web site after the revision, with line activities, every time the activities of the Organization can always have 50 people. This is enough to deal with the daily expenses of the website and there is surplus. So, I think the line is often able to rally the strength of unity, this force is enough to achieve the Web site profitability.

In six months time, although the site has undergone three revisions, but in my opinion, every time the revision is not useless, such as the first revision, I let more people know the site, the second revision, I attracted more people, the third revision, I realized the site sustainable operation.

Through the above I personally in the operation of this website experience, the author summarizes the general personal webmaster, what should be the circumstances of the site's revision? The timing of the revision should be how to grasp?

The change of profit model website revision

The website's operation process is a gradual exploration profit process, although in the website planning stage, the stationmaster may have already set the profit pattern, but this kind of profit pattern may not go through. For example, I am planning the Red Wine website stage, is the hope that the advertisement and the member makes the profit, but finally has walked under the line development path, this situation needs to carry on the website the revision.

Website design element Popular Promotion website revision

Apple to the Internet and the biggest innovation in technology is a concise culture of science and Technology, Apple, Microsoft and other operating systems under the impetus of 2013, many portal sites have been revised, their revision more or less absorbed the design of science and technology design elements and concepts, making the Web style more fresh and concise, Website features are more convenient to use. In my third edition of the wine website, I have absorbed some of the design elements of the Microsoft tablet system, such as large graphics rendering, text simplification, and so on.

Website Operation strategy change Promotion Amount website revision

In my opinion, the operation strategy of the website can be divided into the following kinds: The strategy of heavy promotion, the brand strategy, the shopping strategy and the heavy information strategy. Different strategy sites in the framework of the focus on different points, for example, if the emphasis on promotion, then the site's code needs to be SEO as the main goal; emphasis on brand strategy needs to focus on the original content of the site construction; Heavy mall strategy needs to be highlighted in the product picture. When a website changes from one operational strategy to another, a certain degree of revision is required.

To sum up, the Web site operation process is the process of changing. Change the pass, general rule shun.

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