World Union line joined net action, announced the shares of Q Room network

Since this year, the major real estate agents began to different degrees of "net" action.

Shanghai Real Estate intermediary said "offline entities are still required"

After 58 with the city 1.7 billion yuan to buy a home, the World Union Bank also declared a stake in the Q room network.

On the evening of March 11, the World Union Bank and a partner, to invest 420 million yuan to buy a Q-room network of 15% of the equity. Two companies will do due diligence on the Q-NET, which has not yet been approved by the board.

The company's three major strategies are to enter the stock market, expand the share of imports and deepen user Service, the bank said. Share Q Room Network, can perfect the service industry chain, widen the service entrance.

Q Room Network full name Shenzhen Cloud Room Network Technology Co., Ltd. The company for the implementation of an independent broker system, in the past year with the Central Plains, the United States and other major intermediary disputes, the loss of heavy losses. 2014, Q Room network operating income of 563.5513 million yuan, loss as high as 41.1826 million yuan.

And the same, Q-room network using an open independent broker platform, the use of the Internet and cloud large database, to provide customers with second-hand housing services; its independent broker model is the international common second-hand housing service model. Q Room Net total assets of 214 million yuan, net assets of 21.3711 million yuan.

Shi Lian Shonhongchang to the Morning Post reporter said that the current world Union line of business is mainly in the incremental market, must enter the stock market is the company's established strategy, while they also want to expand the trading portal, the real estate transaction services extended to the decoration, finance and other fields, deepen services.

BEIJING, a brand intermediary official said, the World Union line, Q Room network headquarters in Shenzhen, since last year, Q Room network expansion faster, need financial support, and the World Union line has been a strong business, second-hand business weak, but also more lack of internet genes, the cooperation is each other needs. "2015, traditional intermediary companies and internet intermediary companies, online and offline, regional integration speed will be accelerated." ”

An intermediary executive in Shanghai said that the Q-room network operation model can really do up, the industry has been questioned, the World Union line and Q-room network cooperation He is not optimistic about. At present, the Bank of the Q-Net equity acquisition is only a letter of intent, ultimately whether the acquisition agreement is still to be seen, after the search house has been a plan to buy a stake in the 21st century real estate but eventually failed.

"The purchase price of 420 million yuan is much higher than the real value, and the capital speculation is more meaningful than the real meaning," the executive said. "If you do not focus on the integration of offline entity resources, such platforms can be easily elevated." and pay attention to the offline entity stores to build, more flexibility, but also in line with the current market trading habits. Especially considering the particularity of real estate, offline physical equipment is still necessary.

But the capital markets still give a certain kind of subject. After the announcement of the acquisition news, the World Union Bank 11th stock price trading, the next day Rose 9.16%, as of yesterday, close to 26.45 yuan/share.

The World union was founded in 1993, is the earliest engaged in real estate professional consulting service agencies. 2007, the whole World Union restructuring, the establishment of the Shenzhen World Union real Estate Consulting Co. August 28, 2009, the World Union in Shenzhen Stock Exchange successfully listed, become the first to land a shares of real estate integrated service providers. 2014, the World Union officially changed its name to "Shenzhen Shi Lian Line real Estate Consultant Co., Ltd.", referred to as "the World Union line."

In fact, this year, the major real estate agents began to varying degrees of "net" action: March 1 Chain Home announced the acquisition of Tak-bless real estate. March 2, 58 with the city announced the acquisition of real estate information platform tenants.