For jewelry, culture is the magic weapon to win.

Every morning the sun shines. As the summer of yesterday, feel the warmth and not from the heart sigh. Keep your emotions in your lapel sleeves.

If you do not rely on the keyboard to complete an article, perhaps I will say--in the mood of writing this moment, whether in 10 years after the aftertaste is still delicious. Big General, a few years ago I was drunk to sleep Qing and go, the Ming Dynasty intended to hold the harp to the time as the water painting month, close to the withered.

This time the Austrian left school May more than, enter this company not deviation 3 months 4 days. We are selling jewelry, and is exquisite workmanship of jewelry. As a petty bourgeoisie complex, jewelry this line can be more appropriate, I like to give a common object to poetry, and the self-proclaimed dream people, because I am always knitting what, so that life is not only limited to "health", the center of gravity should be placed in the "live".

Jewelry and other industries are not the same, not so many cumbersome "professional", so with this Austrian not deep in the clever, the article can also be written to the friends of the home. Occupies three resource bits, including the focus map. Aside from professionalism, the industry has the most profound history. Back in the Stone Age about 75,000 years ago, in a cave overlooking the Indian Ocean, our ancestors picked up many shells, carved holes in them and strung them together, creating the oldest known ornaments in human history.

I'm in charge of the company's entire social media platform. But in the marketing strategy, may have a disagreement with the boss. In my opinion, jewelry is a sentimental extension, is a cup of hot water. And professionalism, is a cup of cold water. All I had to do was put him together and turn it into a cup of warm water, and the customer would be willing to drink him if the temperature was right.

The company asked me to publish a product on Weibo every day, with a cold, detailed description of size and price. I chose to muddle through, because I have seen too many microblogging marketing cases, so I know, Micro Bo is not a place to sell things, Micro Bo is also a perceptual platform, is to do the brand benefits, and the public interaction. and a micro-blog that will only be cold release products all day, no one will care about you, no one will interact with you.

This is a journey, I hope that their products play a journey on a scenic spot, a cluster of flowers, and customers are travelers, in the road by this beautiful attraction, they can not help but pick a flower, put in the palm of the hand playing, appreciate. I believe that from the perceptual factors earned on the customer will remember our brand, remember us this business, especially for jewelry, culture, is the magic weapon to win.

Every home to do jewelry, can tell customers, how we are professional, how we have qualifications, how strong our company, but in fact this is not important, really can cause the desire to buy, is the soul of the subtle throbbing, is a memory. A scene many years ago was like a seed, rooted in the heart, germination, and when the customer saw a paragraph of text, or a photo, the seed opened a flower, this surging out of the purchase of love and affection, such as the general, can be crazy without a hint of rationality, how can not resist. I think... This may be the best gesture of marketing.

The choice of the Leng sales model, and focus on the brand culture to build, may let my work be questioned? After all, the short-term is not see the effect, let alone that I am a person in operation. In recent years, there have been some successful marketing cases with my point of view: The Royal mud square, "Buy love", "Aromatic Tour", The Hundred Gazelle "Yongquan phase" and so on. and puppy Electric's "Love Dog Action". Who can associate an electrical appliance with a dog? This is the by-product value of the product.

E-commerce era, electronics is just a tool, and business marketing is the play, I choose to focus on marketing, rather than simple sales, how can regret. After all, people without foresight, there must be worries ah ...

This article Yulijing Jewelry http://www.lijingshop.com provide