For the first time over 30% of mobile data Services

(reporter Shuje) is not retired the big indicator, is 73 yuan ARPU value and the first time surpasses 30% data business income, the worry happy coexistence is China moves the present situation, behind is moves the torrent surging transformation. "While China Mobile's growth rate continues to slow, the slide has been curbed," he said. "After the 2010 China Mobile Annual Report was released, an analyst who declined to be named said to the communications industry newspaper.　　Revenue growth of 7.3%, profit growth of 3.9% in the big indicator is not retired, is 73 yuan ARPU (average monthly income per household) and the first more than 30% of the data business income worry and joy coexist is the status of China Mobile, behind the movement of the torrent of transformation.　　Obviously, for China Mobile, although still in the transition tunnel, but the end of the dawn is already in the beginning. Growth of inertia March 16, China Mobile released 2010 earnings, the data show that China Mobile revenue of 485.2 billion yuan, an increase of 7.3%, net profit of 119.6 billion yuan, the year-on-year growth of 3.9%, in line with market expectations. In total user growth, as a result of increased competition, China Mobile in 2010 increased user growth of 61.734 million households, compared with 2009 65.03 million households have slipped; the total number of calls per customer increased by 18.6% over the previous year, and average individual users grew by 5.4% on a monthly call, up to 521 minutes. ARPU value, China Mobile ARPU value, from the last year's 77 yuan, although reduced to 73 yuan, but this data than the previous market expected 72 yuan, for good news. More importantly, according to mobile 2010 years ago, three quarterly earnings show that January-September ARPU value remained at 72 yuan, no doubt in the fourth quarter, mobile ARPU rebounded.　　According to the "Communications industry newspaper" (net) reporter obtained data show that China Telecom and Unicom in the first half of 2010, the data were 58.1 yuan and 42.9 yuan, China Mobile still maintain the industry leader. In analysts ' view, the annual report of China Mobile is clearly a modest "surprise", in many indicators in line with market expectations, ARPU value of the rally and value-added services to become a bright spot. In a subsequent report issued by the Bank, the company predicted that mobile internet and voice value-added services become the main growth point of China Mobile. "In a highly competitive market, China's movement is not easy."　　"said one analyst.　　In the opinion of experts, based on the original advantage and the growth of the original scale is the main reason for China Mobile to achieve the above results, compared to rivals, China Mobile's original service, brand and network advantages still play a strong role in the market.　　That is why China Mobile is still defined as a growth company at a conference held in Hong Kong during the same period. Another point of the unusually 30% Chinese mobile earnings is that China's mobile data and information services, for the first time, exceeded 30% per cent of total revenue, reaching 31.2%, China Mobile President Li said data business revenue growth, thanks to China Telecom mobile phone newspaper, flying letter and other business scale expansion, as well as mobile phone reading, mobile TV, mobile phone payment business. Previously, mobile insiders to the "Communications industry newspaper" (NET) reporter confirmed, "Compared to the data business revenue, its profit ratio more objective." "Precisely because of this, China Mobile has in the internal KPI reform to remove the data business development of specific guidance, look forward to its data business can be integrated into the market, full of competition."　　In the opinion of experts, the data business to China Mobile will not only be a huge profit, the longer term is the transformation of the profit model and the guarantee of sustainable development, for operators such as China Mobile, the biggest significance is its own use of the network. Wang revealed that the parent company will promote 3G construction and operation, and promote and accelerate the development of LTE technology industry.　　To push the network upgrade to become the largest mobile expansion of the biggest task, China Mobile G3 users Total 20.7 million households, far more than the 2009 earnings conference, China Mobile chairman Wang said to strive for more than tens of millions of goals. At the beginning of 2011, China Mobile decided to start LTE scale test in Shanghai, Hangzhou, Nanjing, Guangzhou, Shenzhen, Xiamen, Beijing and other seven cities. And early by the Ministry of Industry and Information technology organization, the three major operators are involved in the TD-SCDMA test Network to choose Hebei Baoding, Shandong Qingdao and other places, this time China Mobile will LTE test site, placed in China's most economically developed, covering the most densely populated coastal cities. Some analysis agencies said that 2011, 2012, China Mobile LTE test network in a number of cities in a large area of laying, will have a positive impact on the long-term performance of listed companies.　　China Mobile has issued a notice, will carry out LTE network card collection, and in the year launched LTE test network card to enhance the end-user experience, which also for the 2012 to further promote LTE trial commercial, provided the possibility.　　The gap between 500 billion and 20 billion an interesting phenomenon is that the Internet field of the largest enterprise Tencent and China Mobile in the same day released 2010 earnings, 2010 full year, Tencent total income of 19.646 billion yuan, the year-on-year growth of 57.9%, net profit of 8.0536 billion yuan, the year-on-year increase of 56.2%. In terms of numbers, Tencent's profit margin is 16% per cent higher than China Mobile, which is the gap between the two business models and the target of a series of changes in China Mobile. That is why, on the same day, China Mobile also announced that it had signed an agreement to buy 100% of the middle-shift ting communications, which is mainly engaged in mobile phone terminal sales, to the mobile Communications Group and other transfer parties, including the parent company, at the cost of 237 million yuan (HK $281 million). Li said that the mobile acquisition of the relevant business, I hope to get involved in mobile phone procurement and sales business, because of Europe and the United States, Japan and South Korea, etc.Operators to adopt a similar model. Bank of International analysts said that the acquisition of mobile phone terminal Sales company means that the company has the TD's development focus from the network to the user and application transformation, will be conducive to rapidly bigger and stronger TD industry chain.　　In the opinion of experts, from the Simple network construction to the terminal area, China Mobile is moving its position to the market front, in order to be able to meet the user's personalized needs in the mobile internet era, through the whole industry chain, to achieve with Google, Apple and other competitors of the same level of competition. It is clear that China Mobile has deployed a full range of future corporate architectures in networks, terminals and even data services, with the goal of transforming the business model and bridging the gap between 500 billion and 20 billion in numbers.