Foreign trade website Construction improve conversion rate 4 tips to see

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do network marketing, especially to do foreign trade E-commerce site marketing, how to improve the purchase conversion rate is the webmaster is extremely concerned about. Therefore, it is very important to analyze the user purchase behavior pattern. Webmaster in the development of network marketing strategy before, must be through the following aspects of your target users have what behavioral characteristics:

How do users find a shopping site?

What are the characteristics of user browsing behavior?

What are the characteristics of the user's behavior in buying goods?

What is the reason for users to complete the purchase of goods behavior?

To address these issues, we briefly list a few very important and easily overlooked tips.

Issue product information in question and answer form

Online users are mostly looking for information, not looking for goods. A survey shows that the search engine 80% of the keyword is information class, 10% is the navigation class, only 10% is the purchase of trading classes. This means that, relative to the simple release of product information, to a single answer to the form of capture to the user's potential needs, can attract users to the site to further understand the product, thus forming the desire to buy.

Ii. use of attractive headlines and promotional information

Users are generally browsing the web, rather than reading the status carefully. For foreign trade webmaster, to attract users to understand the product description, you have to use the title to attract the attention of consumers and, if necessary, reasonable use of promotional means.

Third, multi-directional to enhance the trust of products

Most users buy products based on the full understanding of the product, as well as the overall trust of the site. For example, when a user buys a smartphone online, it is possible to start with several reputable E-commerce sites and determine which brands to choose from. Then search the search engine for the relevant information on the phone to study the reliability of the product. After deciding on several options, the scope of the blog, forums and other social sites, as well as the foreign trade site itself product reviews, relying on others to evaluate and recommend, make the final choice. Therefore, the webmaster not only need to work on their own web site, but also in the SEO, social marketing, to enhance their own product exposure and credibility, the greatest degree to improve the credibility of the product.

Iv. strengthening the selling point and comprehensive service level of the products

Users in the completion of goods before the purchase, often ' around ', including brand, price, freight, return terms, payment methods and so on to make a final decision. Therefore, the foreign trade webmaster not only have a strong selling point to convince potential consumers, but also to have excellent comprehensive service strength, through improving the overall user experience, to prove your products and services alone.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]