Four classic mobile phone app+ar+lbs (Solomo) Marketing case

App application and AR technology are the two trends of mobile internet marketing in the future, the brand advertisers can develop special app for their products or customers ' demand to upgrade service, add app as added value, and in marketing activities, it can also enhance the participation of interactive activities through app. Even through the offline and online (offline to online) content, and AR technology is undoubtedly an enhanced interactive experience of another big kill device.

Recently collected several http://www.aliyun.com/zixun/aggregation/9046.html "> Marketing cases (real Solomo cases) using app and AR technology to combine lbs functions at the same time. haha), simple analysis Comb:

Source: Buzzlion

The project will be a variety of coupons into a butterfly flying in every angle of the city (virtual), by downloading Ibutterfly app using mobile phone camera to capture, according to the characteristics of various regions, butterflies are different, to help service, catering industry to carry out interesting publicity. The project is the organic combination of app+ar+lbs, so that the customer is affordable, but also a good game experience.

BMW in Stockholm City set up a virtual mini car, the participants need to download the app, then you can view the location of the virtual car, of course, the virtual car is anyone can grab, the last one to grab and keep the people can get a real car. The event will be a good combination of lbs and app, at the same time through the AR technology display virtual vehicles, through the "Rob" way to gather audiences, cool and social~

Newbalance launched a city dash relay to celebrate the opening of New York's flagship store, using the app "Hints Dash", which allows consumers to find the baton of hundreds of virtual points in New York, finding the baton and first running to the flagship store to get a pair of new Balance 574 shoes, Of course, the baton can also be taken away by other players, the activity is similar to the mini activities of creativity, but the city running activities more in line with the spirit of the sports brand. Same app+ar+lbs.

Vodafone's campaign in Germany, in order to keep people wandering on the streets, has developed an app that can capture monsters in every corner of the city, and, of course, the monsters are virtual, and can be seen by AR Technology, to capture the number of monsters and get points, Points are used to redeem prizes or virtual capture items at various entities ' stores, and exchange methods need to be implemented using mobile phone scanning QR codes. This activity not only integrates Lbs+app+ar, but also saves the process of redemption through QR two-dimensional code.

In addition, by the way, lbs to have a future, and the integration of AR and QR two-dimensional code is a good trend, there is no time to talk about this piece, a picture: