Four magic weapons of soft-wen marketing

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Soft paper is a business strategy of enterprises, with soft advertising infiltration into the hearts of consumers. The essence is through the concept of product and the problem analysis, in the form of text to enable consumers to accept certain concepts and ideas, from the psychological consumer guidance. and soft marketing is through the specific concept of demand, to news, interviews, comments, story telling, case description and other text forms to enable consumers to understand the concept of enterprise settings, so as to achieve product marketing purposes. Soft marketing form is not a single, usually, soft marketing and blog marketing, microblogging marketing, micro-credit marketing, BBS marketing, such as the introduction of a combination of marketing, and more strengthen the effect of soft marketing, enhance the product's impression and sales.

Grabbing the title of the "title Party" ——— Soft text

Now the fast-food culture of the times, everything is fast and convenient. If the Internet to find things only by slowly looking at the Internet, like a needle in a haystack, then waste time, delay things. So, now everyone will use the Internet search engine, in the search box to enter the things they want to find, there will be many you want to find the page links, and this time in order to save time and convenience, ranked in front of the users are always browsing the most, that is, the highest rate of hits.

So how do you get your pages up front? The key word is very important! And the most important keyword in a soft article is not in the content, but in the title!

Now, although some people read the article will not be satisfied with the rejection of the "title Party", but that is a separate phenomenon. The author of "The title Party" is only a very important part of success, simply to earn the click-through without the credibility to say. However, if an excellent soft article with real material, plus a wonderful title to attract users ' eyeballs, it is a successful soft article.

So what is the title? The title is actually the theme of the article, the topic summed up in a word is the title. Seemingly simple words, but to include the whole article key points, is the essence of the content of the article, not only to express content, but also to avoid vulgar.

A good article title, not only can facilitate search engine priority search, user-friendly to remember. The title of the article is of course the less the better, the less the word, the easier the memory, and the user in search engines used to enter a small number of keywords to retrieve the content they need. But less words, content can not be less, the content here is not specifically product name, content, but refers to keywords.

For example, "soft writing skills", from this topic, whether it is "soft", "writing", "skills", "soft writing", "writing skills" is an independent keyword; no matter what keyword the search engine searches for, it is possible to search this article, but there are so many articles using this keyword, Plus some search engine bidding rankings, so the article is difficult to rely on the front.

If the industry article is less, use this classic method to attract eyeball, convenient and quick. But often now more soft, so, want to own soft wen, should also find other ways. That is the appealing name of a character.

We can see that on the web, whether it is a portal or search engine, the attractive title, often it is also very high clicks, the two can almost be said to be proportional.

Bo search engine favor ——— The key words in soft text

Write in the search engine input keyword, will retrieve a lot of relevant information, the audience according to the relevant information, find their most interested in the message, the same, soft keyword in the promotion of soft text plays a very important role, designed the key words, is successful one-third.

Keywords category and design skills

Keyword is to search for specific words can contact, connect to the product you want to find, services, business, news and so on a group of words. Keywords are usually divided into core keywords, auxiliary keywords, long tail words, and in search engines, can also be divided into general keywords and special keywords.

First, the core keywords. Products, enterprises, websites, services, industries, and other names or some of these names attributes, characteristics of the vocabulary. For example: Slimming tea, xx company, XX net ...

Second, auxiliary keywords. Some words that make the core keywords clearer by the extension of synonyms, explanations, notes, and additions to the core keywords. For example: XX company profile, XX network characteristics.

Third, the long tail word. is not a general soft key words, but also through the search link to the corresponding soft content, for the soft text to bring traffic words. But such words are longer and may consist of several words or phrases. For example: Bagged Bai Mi slimming tea, leg acupuncture weight loss recommendations.

To design good keywords, first understand what is the key words and keywords of several relevant definitions. After this, you will be able to fully understand the key words, in order to design a good keyword.

Keywords, a word or words entered in a search engine, and then command the search engine to search for the results you want, and the words that eventually open the desired results page are called keywords. Keywords generally for products, services, businesses, websites, and so on. Keywords can have one, or can have more than one.

Keyword density, also called keyword frequency. It means that in the soft text and other words compared to the frequency of occurrence, the higher the frequency, the greater the density. Keyword density is generally expressed as a percentage.

Keyword competition, refers to the same keyword in the search after the number of pages appear.

Keyword relevance, refers to the search keywords appear through the page content and keyword matching degree.

Key words for the soft text has a vital significance, only select the key words, choose the key words, can promote soft text search rankings. Therefore, the design of keywords becomes particularly important.

Brands always have stories ——— soft stories

Blunt, organized propaganda way far less than the charm of the story, the audience will always like to have the story of the soft text marketing. In short, in the soft text marketing interspersed with some stories or events, will be more fascinating, more to let the reader naturally into it.

The power of story in soft marketing

Please do not overlook the power of the story.

The Da Vinci Code is nothing more than a story, but it is the story that has created an industry. This pioneering industry product includes a film, with 10 books, jewelry, travel guides, travel, wall clocks, T-shirts, music CDs, vacations, game cards, video games, digital games, and dietary guides, it's clear that products include any peripheral products that we can think of as "Da Vinci" tags. Before the first paperback, 60 million of the hardback books on the market had all been sold, and the movie version of the story was predicted ahead of a 2-dollar-a-2.4 billion at the global opening. The value of Leonardo da Vinci's "industry" will eventually reach between 500 million and 1 billion dollars of 7 aid.

This is the power of the story! There are many more of these successful stories in reality. such as "sell fish to sell to the world, the world-famous Parker fish Shop" and other Stories.

So some people even say, "Now, what is the easiest way to make money in the world?" Home story, go out to tell a story, meet people and sell the story. ”

The story is the most effective and lasting tool to seize the heart, the story is dramatic, legendary, tortuous, conflict, communication, inheritance, this is a nation, a family, a country, a business "root" is also a "hook" to seize the hearts of people.

In short, story marketing is very useful for differentiated marketing, in today's product homogeneity, in this era of information explosion, want to let consumers remember your products, it is necessary to seize the consumer's mental resources, you need through a story to continuously spread your brand, gradually impress consumers, enhance memory, Promote brand awareness, story marketing is the world's most popular brand model.

It is said that the story is a consumer product, there is a broad demand, if the story disappears, then the gross domestic product will fall by 1/4. At the same time, people don't have to spend a few hours a day on stories, so people often have a lot of time to do nothing.

Used to know ——— the effect and example of the marketing of soft paper

Soft as a kind of advertising, a marketing way, its function in the end how? Its quality of good or bad to enterprises, products, the impact of how big, which requires us to use the facts to speak. Only the facts are the referees who are most qualified and judged.

Example reviews: Brain Platinum Soft Marketing

Speaking of Soft Wen, we have to mention Shi Yuzhu, a very legendary character. He had been called entrepreneurial genius, to 4000 yuan from scratch, a short span of 5 years to become the 8th place in the wealth list, was admired by the vast number of students, and a night of 2 aid 500 million, become a warning of all entrepreneurs typical failure cases. Everyone thinks he will be depressed, but he only used 500,000 yuan, in just 3 years to make "brain Platinum" annual sales of more than 1 billion yuan, the industry has no surprise, he also made a comeback.

Soft marketing, is the "brain Platinum" performance proud of a great magic weapon.

Below let us carefully analyze the brain platinum soft wen marketing.

The beginning of the listing of the brain platinum, first put a large number of news soft text, these soft, such as "Human really can live forever", "Two biological atom bomb" and so on, only in the propaganda body of the "brain platinum body" organ, the slightest bit of advertising. Everyone will have curiosity, not to mention the interests of their own relevant things, so these soft text once launched, immediately received a lot of attention. And these soft wen is an article immediately, like Shock wave, uninterrupted impact of the user's psychology and eyeball. Even in these articles can not see the slightest trace of advertising, but also successfully produced the suspense and mystery of melatonin.

Everyone is afraid of death, and they all expect to live forever. So, when the news report repeatedly mentions a matter of longevity, called melatonin, people ask: "What is Melatonin?" The concept of "brain Platinum" is also widely circulated by consumers ' guesses and exchanges, making people form a kind of expectant psychology and curious about their true colors.

When news soft Wen is successful, it attracts people's eyes and creates a sense of anticipation, brain platinum and the pursuit of a series of popular science (efficacy) soft wen, such as "one day do not defecate, smoking three packs", "the human body's ' clock '", "Astronaut Sleep Mystery", "Do not sleep, only 5 days of life", "women 40, Flowers or tofu residue. The gist of these articles is to instruct people how to overcome the harm caused by lack of sleep and bad bowel. At the same time, once again with the efficacy of melatonin perfect combination, repeatedly stressed its importance.

Since these articles are only used to put facts, reasonable way to popularize knowledge, tell everyone to live healthier, longer life of the secret, and did not advertise, so readers look convinced.

This article by the Zhengzhou shop many http://www.diankeduo.org the starting.