Four marketing core sharing in Network mall operation

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The network shop operation is fastidious is invests the less resources and the energy obtains the huge effect, this is also the pursuit of network marketing effect, in the marketing of the earliest there is a 4P theory, this theory can also be used in the operation of the Network mall, from products, prices, channels and promotional four aspects of the Network Mall for a comprehensive marketing, Today I and everyone light these four marketing core.

First: Product Marketing

The core of all marketing is the product, products are the basis of our marketing, in the establishment of the market before we should be positioned to do what they want to do, the characteristics of products, characteristics, a clear understanding of what they are prepared to do the product is what customer group experience to buy, accurate to locate these customer base this is the key, Rather than build a site how beautiful. First locate the customer group, and then start the next work, such as the design of online payment system, online customer service system to meet the needs of customer groups.

Products are the basis of all our work, so as the operator of the mall, you have to fully understand the promotion of their own advantages of this product, what is the disadvantage? Through detailed understanding, how to highlight these advantages in the Web copy, how to write a copy that meets the needs of the target customers, Full display of these features through the Web page in front of the user, the relevant product copy, description as far as possible to write detailed, the product description here is not a dry parameter introduction, but from the target customer groups to describe the product, thus stimulating the customer's purchase desire, resulting in consultation and then produce a deal.

Second: Price marketing strategy

Every product in the market has its own price, the price is set by our operators, do not underestimate the small price, in fact, is very exquisite, but also forethought. First of all, let us recall, is not in various television channels, advertising programs often see a similar price, or 299, or 399, or 1999 such a similar price? Do you often see 99 yuan, 199 yuan such as the price mark when shopping at ordinary times? Ever heard of " Do not hurry up, the original price 499 yuan, now as long as 399, as long as 399 yuan!, did we ever think about the deep meaning of this pricing while we smiled? In fact, pricing strategy, priced at 299 yuan and priced at 301 yuan, looks like 301 dollars we earn more, but in fact according to statistics found that the same product , the parameters of what the same touch, but consumers choose 299 yuan More, why? This is the psychological implication at work, because 299 looks more affordable! So in the process of operating the mall, we should make full use of this, even if the price set a little bit lower, but also to let consumers, Our target customers seem to find it very affordable.

Third: Channel Marketing

Channels, a line of business and online business are very important core. Many network mall operators, every day the overwhelming advertising, but for their own channel construction is rarely concerned about, in fact, channel construction is not difficult, we can refer to other people's practice to operate. If you are a day cat mall operators, so good to play Taobao advantage, Taobao Guest is a major way to establish distribution channels. If you are an independent mall operator, then it is best to build the site to design a set of distribution alliance, you can let customers, distributors, the majority of webmasters to join in after registration, to help you promote a deal after the lucrative commission. In fact, we are in imitation Taobao guest, in the channel construction, just start even if we earn a little, also do not let the channel, distributors do not make money, to their rich profits, in our own products do not know, the target customers do not understand our premise, increase commission input, so that distributors, the promotion of passionate to promote, This is the largest borrowing force, from all ages to follow the heavy spending must have the truth, so for the operators in the beginning of the operation of the city, the increase in the proportion of Commission to increase the channel business welfare is the core of our channel marketing.

IV: Promotional Marketing

In our usual shopping or passing through the major shopping malls are not often see a variety of promotional activities, what this section of crazy 80 percent, the celebration of 50 percent, and so on, anyway is a year uninterrupted always have a variety of reasons to promote, stimulate consumers to buy desire. These promotional means, not only for the online shopping mall, for us on the Line mall is also applicable, to learn to use sales promotion to marketing. For example, offline shopping malls often such means, "vomiting blood sale, only 30 days", but when we look again next month, we found that a rotation of the name of the promotional activities, is also limited to 30 days, when the customer stops to be attracted to the shop, will find that the promotion is actually only for some specific style, But most popular styles are just a little lower than the original price. So, on our online mall we can borrow a variety of festivals, various celebrations, various activities to carry out promotional activities, the countdown to the promotional activities on the site's most eye-catching position, to stimulate the target customers to buy the purpose, while the promotion of promotional can to target customers focused on the site to put ads, so that more customers know, We're on sale! This is the application of promotional strategies, a variety of reasons, a variety of activities, a variety of different combinations, and completely detonate our shopping malls.

Well, the above four points is the author of their own operations in the mall often used some methods, hope to give a little inspiration to friends, whether the success of the mall is the right marketing is very important, learn how to marketing, learn how to motivate consumers to buy a lot of details need attention, next time I will share more detailed content. Finally, this article has http://www.51shuaigun.com/(Shake sticks net) original preparation, reprint please retain author copyright, thank you.