Fresh electric Dealer "rich second generation" exclusive game

Despite the ambitions of everyone, not every business can eat the big cake of fresh electricity dealers. In the Beijing market, Tuo tuo workers, Beijing East, Shop No. 1th, I bought a network and so has been involved in fresh and have the scale of the electric dealers are truly "rich second-generation" or "high handsome", in fact, because of supply chain and logistics distribution, such as long-term high cost investment problems, fresh electricity business is becoming a minority of the game.

"Rich second generation" exclusive game

To the Orange market season, last year was fired fiery "Chu Orange" sat on a number of fresh electricity dealer's head screen. The same Chu Orange, in the original life pre-sale price of 128 yuan, and in the Cofco I buy a network "I buy a group" channel only need 98 yuan. Beijing Commercial News reporter found that I bought the net is only one by one discount for the sale of orange electric dealers, as a typical "rich second generation", I bought a network of 77 percent low-cost to rob the market courage is not everyone can imitate. At present, Beijing Electric business Fresh Market has accumulated tuo Tuo workers, Shop No. 1th, Jingdong, the original life, I bought Nets, shun Fung optimization, such as scale of the electricity quotient, each behind have the power to be reckoned with.

The parent company of Tuo Tuo is a group of nine cities (2.63, 0.00, 0%) listed companies. Who is the city of Kowloon? Before doing business, nine cities for 130,000 Chinese import and export enterprises to provide business-to-government (enterprises to the Government) import and export quality Customs clearance software and related services, visible its wide range of resources. Tuo Tuo, the CEO of Dufei revealed that the nine city group in five years to Tuo Tuo workers invested about 70 million yuan, but also provides it construction and other resources. Behind store 1th is the global retail giant Wal-Mart (78.16, 0.74,0.96%), whose global executives visited China earlier this month and "inspected" shop 1th. Shop No. 1th has said, "with our cooperation of fresh suppliers are serving the world's largest ultra outstanding business." The heart of pride is palpable. I bought the net is Cofco group in the field of electronic commerce, the important layout, Shun Fung Express also for Shun Fung optimized to provide the people can not be expected to the logistics advantage.

Dufei Frankly, now can do the brand and the size of both the fresh electricity manufacturers do have a certain resource advantages, but in the size of the electricity business, to Taobao and the cat platform for some small fresh electricity dealers are also "immersed in Money." But in Dufei's view, although the latter operation is good, and even most of them realize the profit, but because the capacity is limited, scale is not big, in the long run, with a variety of resource advantages of "high handsome" and "rich second generation" of fresh electricity manufacturers will be led.

"Fight Dad" to "pit dad"

Although there are resources to tilt more easily survive, but not all "spell dad" fresh electricity Shangdou alive, and even spend money such as water after still nothing, from "spell dad" into a "pit dad." For example, the supply chain has the advantage of the traditional supermarkets in the line of fresh when the majority of the break and the lack of success stories. As a retail enterprise with fresh and conquer, Yong-Hui supermarket has twice tested the hydro-electric business. Its fresh electricity business website "Half the Sky" in June this year suddenly off the line, only two months from the line, but it is said it will be a new image online again. Analysis from the North Business Research Institute shows that the strength of the Yong-Hui supermarket in fresh is embodied in the procurement and loss control, but these two points only in the physical stores to work.

According to a Beijing fresh electricity business person in charge discloses, it has repeatedly to the Yong Hui supermarket to extend the olive branch, hoped unifies the Yong Hui supermarket fresh purchase superiority, as well as its own operation logistics superiority to promote the fresh electricity business development jointly, but Yong-Hui supermarket but unmoved. Yong-Hui supermarket Choose "single-handedly" in the field of electric business, but failed to continue to create the success of the mall.

In fact, because of the need to solve the supply chain and logistics distribution problems, if self-employed, the upfront need for a large amount of input, the process of elimination of a group of lack of strong financial support of the electricity business. Industry insiders said that in the fresh electricity business, organic produce generally can have about 50% of the profit, but the whole cold chain distribution under each single distribution cost is also basically maintained at 40 yuan. High loss and high distribution cost have been the two difficult points in the fresh industry. Dufei revealed that Tuo Tuo workers in the initial cold chain of investment reached tens of millions of dollars a year level. Even the electric business giant Jingdong, the fresh operation are cautious to add, mainly in the form of platform mode to take the business to provide traffic, to avoid the later logistics and distribution problems. BEIJING-East said that the current cooperation of the seller has more than 300.

Product and Guest group is the threshold

Data show that the current food hygiene in the online retail consumer market share is still small, but with more than 90% annual rate of rapid development, low market concentration, the future space is broad. Nevertheless, the fresh electricity supplier has not yet developed into a mature market model. At the beginning of this year, the founder of the vertical fresh electricity business Ding Jingtao to 1.5 million yuan to "sell". Dufei that the first thing to do is to solve the problem is the product positioning and customer group selection, now the net to buy fresh most of the high-end crowd, Tuo Tuo work Club is located in white-collar, to high-end products. In Dufei's view, the product of the excellent vegetable network is mainly low-cost, not enough to support its background operating costs, while its customer base positioning in the community is not appropriate.

Group 800 Vice President Xu Huan analysis, now more fresh electricity business is from a single category, especially high-end category into. Xu Huan that the raw electronic commerce through the intermediate process of compression, the price and quality of products have been better controlled. But from the logistics point of view, in view of the last kilometer of logistics costs, some fresh products are not suitable for the electrical business. "It is difficult to imagine the net to buy a 8 cents a kilo of white radish will be able to do the appliance business." Merchants from the intermediary circulation of 30% of the cost, can not be for the last kilometer of service and posted back. ”

Beijing business Newspaper reporter Shaolanji/wen