Fresh electric dealers Lively, the top users of the middle class can not be less

　Compared to the past, this year's August has been particularly lively, in addition to many household appliances business enterprises scrambling to promote, there is a trend is increasingly obvious, that is, the food industry, especially the fresh electricity business in this period of time is particularly active, especially in the Cofco I buy a network for the representative.

The first day of August, Cofco I bought the net will be announced to the IDG Capital and Sai Fu Fund 100 million U.S. dollar round of financing, set a domestic food electricity business Single fund the most. After that, I bought a net to welcome my five birthday, opening a one-month promotional screen. Then, shun Fung preferred to say, August 11 from the cold chain distribution of cities from 11 to 48. August 13, the music will be revealed on 18th on the line of fresh electricity business platform "le Life", officially entered the market of fresh electricity. And on the 18th day, I bought a network in the Waldorf Hotel held an unprecedented feast, Big feast The world repay loyal members.

Review this year, the fresh market is also lively, in May, Amazon 20 million U.S. dollars in Shanghai local vertical fresh electric dealer delicious 77. At the end of July, the vertical fresh electricity dealer originally said a financing in January this year has been completed, April funds in place. It can be said that the electricity market is ushering in a new wave, the electric business War is also from the original clothing, books, 3C and other fields to fresh, fruit this life in fresh areas. The demand for the supply chain is getting higher, and the high-end fresh, fruit contains the demand of consumer upgrades, which accords with the trend of consumption.

Data show that 2013 fresh electricity trading scale of 13 billion yuan, an increase of 221%, cold chain home with a scale of 3.9 billion yuan, is expected this year to 2016, fresh electricity trading scale has 7 times times the growth of space, driving cold chain home with the market 6 times times growth space. The conservative forecast this year is the growth of fresh electricity dealers 100%, sales will reach 26 billion yuan, after the two-year growth rate of 100%, 75%, sales reached 52.1 billion, 91.1 billion. Obviously, the development prospect of fresh food market is quite broad.

And that's why IDG is so bullish on Cofco that I buy a net, rare in the B-round and set a huge investment of 100 million U.S. dollars, as the founder of IDG Capital Shong said, "Cofco I buy the net whether in the enterprise background, development model or enterprise strength are more development space, in recent years I bought a network vigorously open up overseas direct mining, Focus on supply chain and fresh cold chain logistics, in the field of food vertical electric business has a clear advantage, accurate positioning of the company I bought a network worth looking forward to. ”

This can also pry out of the capital market this year for the health of fresh electricity traders hold optimistic attitude, and the huge market scale behind the high and middle-end consumer rigid demand exuberant.

In this market, special attention to food safety, food prices are not sensitive to high-end consumers are fresh goods, the main consumer groups, for many reasons, the demand is considerable. At the same time because fresh delivery to the speed of strict requirements, and in the local construction of high cost warehouse to support fresh delivery of the immediate requirements, so the fresh electricity supplier is also a first-line city and developed areas for this awareness and demand of the top users.

How to seize the top users to catch the stomach of many middle class is a big problem, the problem is the product supply chain, quality control and service. In these areas, throughout the industry, I bought a network is undoubtedly a more prominent advantage.

Back to Cofco Group, I bought the network in the food industry experience, global procurement, safety and security has an obvious advantage. At the same time overseas direct production, direct mining and direct delivery is my network to buy the main mode, so that from the source control of product quality. In addition, I bought the network is also the first to enter the cold chain system of food dealers, its cold chain distribution in the construction of the leading domestic level.

At the same time, Cofco I bought the net CEO Zhaoping said that the 100 million dollar financing will be mainly used to strengthen overseas direct mining, front-end supply chain and fresh cold chain distribution and other original competitive advantage. Cold chain distribution of a comprehensive upgrade, from 7 major cities to increase 60 cities, and overseas direct production of the SKU will also increase 500, high-end milk, beef, seafood, fruit juice, wine, water will become the key category, import will break through 1000 containers.

In addition, during the August store celebration, I bought the network involved in a series of activities is also carefully planned, through the bluefin tuna disintegration show directly face-to-face to the target consumer propaganda, while the August 18 night "Global Gourmet Feast" Big banquet World activities in the super member is the epitome of high-end users, in general, The intensity and time of its promotional activities show me the ambition and confidence to buy the net. Industry experts on this comment, I bought the net will undoubtedly further increase the stickiness of high-end customers and the middle class, through the accumulation of word-of-mouth and innovative marketing practices to meet consumer demand for food quality and services.

As for other fresh electricity suppliers, happy life just on line, can do to what extent not yet known, market attitude is also a supporter and suspect each accounted for half, and the rest of the Shun Fung optimization, shop number 1th, although all have their own specific advantages but overall sales are inferior to me to buy a net. Therefore, after the August hot store celebration and capital integration, in the preemption of the top user layout of the middle class, I bought the net has been in the new wave in the first step, occupy the opportunity.