From the station outside the station to fully understand the SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many friends because of different opportunities to contact the SEO work, or from outside the chain of construction, or from the program to build, through continuous learning mastered a lot of knowledge. But for beginners should not focus on which is convenient, because the novice to play the next solid foundation, the future will be more stable promotion. I think it is necessary for novice friends to always fully understand SEO optimization work, even if the content may be duplicated, but each harvest is different. SEO work from a large direction division, can be divided into station optimization and outside the station optimization. In-station optimization is the internal optimization of the site itself, outside the station optimization is the use of other Web site resources to achieve optimization results, while the server optimization is also a part of the optimization outside the station.

SEO site optimization includes 1, Code and label 2, content optimization 3, URL optimization, including content optimization, including how to produce natural content. SEO outside the station including 1, outside the chain construction 2, Domain name host optimization 3, Space host optimization.

Code and tags (in-site optimization): From the code point of view, the code to be streamlined, not too onerous, page size to control. The use of css+div writing can effectively streamline the code, the efficient setting of JS script can effectively improve the page access rate. From the positioning angle, title and mete tags point to the site page title, keywords, description three elements, these three elements on the site page SEO effect played a very large role, but also the site image of the display, involving user experience. From the content point of view, the H1/H2 logo in the code can guide the search engine crawler to better identify the content and help the crawler to enhance the friendliness of the page.

Content optimization (in-site optimization): From the content point of view, the requirements of the original content, Baidu through an algorithm can detect all kinds of plagiarism. From the optimization point of view, the content should contain a certain number of keywords, content to be related to the keyword. From the user's point of view, content update frequency to meet a certain amount, a certain period of time, keep the periodic update is very important, this point Baidu also like. User is the main object of content, the content should be positioned around the user.

URL optimization (in-site optimization): From the search engine identification point of view, the request URL is best to use static path, static path to the end of the HTML, in the path does not appear%? At present, most of WEB2.0 Web sites use the database, URL defaults are dynamic path, in order to achieve the optimization effect, we must static dynamic path. From the search engine ranking angle, the request URL setting can help rank, the reasonable choice URL may give the website or a certain page to add points, for example "purchase" This keyword, can set up the \caigou\ directory under the path to fight this word the rank. From the user experience angle, the whole station URL should be flat tree structure, home page to the specific content should not exceed the third layer (no more than two clicks), this structure not only users like, search engines are also like. To facilitate visitors ' access to the site, you can set up a breadcrumb bar on the Web page to help visitors review previous pages. In order to guide visitors to in-depth visits, you can play a creative role in the right place to recommend some wonderful pages.

Outside the chain construction (station outside optimization): Friendship link is a high quality of the chain, in general, friendship links will not directly calculate the number of chain, but the link placed in the home page passed a very high weight value, the value of high-quality links should be called the best quality outside the chain. Category directory is a kind of outside the chain that should not be forgotten, the link in the category directory will be included by the search engine, has the very good recommendation function. External links are the most important outside the chain, through the other sites on the site to leave links, can effectively increase the weight of the site and, external links generally man-made construction, the natural form of external links is a strategy of external chain construction.

Domain name host optimization (outside the station optimization): Domain name age is a valuable resource, the higher the age of domain name will bring greater benefits to website optimization. Domain name to optimize the Web site can not be underestimated, there are two roles, one is the site ranking, one is excellent network image or good user experience. The shorter the domain name, the corresponding inner page URL length will be shorter, shorter URLs in the ranking algorithm will be the corresponding weight plus points. Domain names belong to scarce resources, in the optimization is often met and can not be asked. Host stability is one of the most basic and most can not be overlooked requirements, put the site in an unstable host will bring trouble to internet users, which formed a bad user experience, but also to Baidu Spider brought bad experience, especially when the site is inaccessible, Baidu spider crawl pages often appear incomplete, This can easily lead to snapshot errors, triggering down the right, or even included lost. Independent IP host is a long-term and stable security, when the same IP has multiple hosts, optimization is susceptible to the impact from other hosts, so that the site optimization has brought a great deal of instability, because it may be at any time with the host of IP will give you the site to bring optimization problems.

"SEO Workstation optimization outside the site optimization introduction," From the Ring Shoe network http://www.shoes.net.cn SEO, and more friends to share the experience of the Exchange website promotion.