From what angle should we talk about the letter?

These days, the High-profile launch of the letter, let it circle crazy, there are reports that Ishin officially released three days, the number of users exceeded 5 million. Lou also installed a trial, found that most of them are in the fun, and was inexplicably close many groups, make the big midnight mobile phone in the ring, initial experience, feel bad. But I want to talk about the easy letter from the marketing point of view.

Ishin's hot I think there are three reasons:

1, NetEase, telecommunications, the joint promotion of NetEase online, telecommunications to go channels, the future of the letter will appear in the Telecommunications garbage contract machine.

2, ordinary users are mostly directed to free text messages, phone calls, as well as telecommunications users directed to traffic.

3, as described in this article, marketers have started to enclosure.

Ishin design and development are all netease do, operation and promotion of NetEase also made a part! What did Telecom do? 1. Financing, telecommunications is the bulk. 2. The server is provided by telecommunications. It is said to brace for the most imaginative user growth. 3. Various interfaces, such as SMS, message interface are provided by telecommunications. 4. The establishment of a joint venture company two companies will be part of the staff, estimated netease to research and development and design-oriented, telecommunications to operate mainly. But for easy to believe, let the marketing overflow, the end will die.

Play the ring easy to find or it circle especially marketing people, active degree can also, is the marketing taste is very heavy, the general public participation in the poor. It is estimated that the easy letter is also the first development of the standard path.

Ishin and micro-letter using the opposite strategy: micro-letter using the "Shuizhi" strategy, easy to use the "fish in troubled waters" strategy, encourage everyone to a mess of random marketing. You can add friends at will. These days easy to believe friends add speed is very fast, what the threshold is not, we are in a kind of crazy plus friends of the state, but Ishin in order to repair the phenomenon of dirty, has begun to act.

Another registered celebrity strategy is used to the extreme, the obvious celebrity ID was registered, at that time, someone found a lot of registration star Celebrity ID account, think can speculate advantage, this kind of ID is either cancelled or be retracted, micro-Bo platform is a precedent. The end result is probably discreetly,

After being pulled down by a group, someone sent a Chen Anzhi course. Then a search on the internet found that is so, unexpectedly the first large-scale play easy to believe is Chen Jiajun, that is, Chenan team, Yi Ring was Chenan believers occupy, the success of the background of the people almost encroached on the easy letter. There are a lot of people in the group on the Easy letter training courses, I thought this thing only a few days, someone advertised "proficient", began training, what "one day success plus friends 3000, 2 days was invited to join 300 groups, can not be ignored!"

Easy letter released on the day of an app renamed Is Shin, borrow netease and telecommunications Dongfeng, this app day beyond the Mo, Sina Weibo and other old social applications, the ranking jumped to the third place.

Summary: What kind of products are not important, it is important who out of the domestic any one of the hot products can not be separated from the marketing people of the horse rodeo, marketing people hold up the easy letter of the hot, and then a stick to kill.

Attached: My micro-letter, easy letter is a number Lusongsong