Fun stage of the first student test consumer groups

Tencent technology Xiuxian Qian June 30 report

Former good music to buy vice president Luo Min after choosing to start a business, after repeated, and now chose a new direction, so that the hottest Internet finance P2P and e-commerce together, made a college student installment site ".

The project, which took place on March 21 after getting an angel investment, reached an A round of investment a few days after it went live. At present, hundreds of colleges and universities across the country have been expanded to take B rounds and to expand to universities and colleges in all prefecture-level cities in the country.

Capital favorable, behind the rapid expansion, the staging power of what is fun?

P2P + E-commerce cross-border

Luo Min believes that this project is essentially a phased shopping and investment banking platform, is to use Internet finance as a tool to do electricity providers.

They targeted the college students first. For college students, one or two hundred dollars of small shopping can be easily accepted, but thousands or even thousands of dollars of electronic products and daily necessities, such as slightly extravagant, often need to save some time living expenses have the ability to buy.

Luo Min believes that if the introduction of the concept of staging students to pay a fee to buy their desired items ahead of schedule, which in fact activated the potential needs of college consumer groups.

One end of the demand funds, from P2P, the use of P2P means the equivalent of investment users invest their money to students, installments fees become their own return on investment. Peer-to-peer investors clearly understand which students they have voted for and where the funds are going to be transparent.

The other side of the demand e-commerce platform, fun stage do not do electricity supplier, but choose and Jingdong, Gome and other e-commerce platform cooperation. Luo Min believes that this is a platform Jingdong disdain to do, and large e-commerce platform is cooperation rather than competition.

Luo Min summarizes himself as a service company to build a bridge between e-commerce and internet finance and win win-win situations through services for the three parties (e-commerce, finance and customers).

Fun stage mainly in the country to promote the university institutions, promotion tools include the use of social platforms such as WeChat, posters and leaflets and other distribution. Campus Ambassadors who recruit agency business on campus are undoubtedly promoting campus promotion practices that are available to everyone.

Permanent staff members on campus are composed of full-time and part-time staff, with at least one staff member per school, which determines the heavy company model that the project needs to rely on to push more staff.

Luo Min said that after three months on the line has expanded to hundreds of universities this year, after the finalization of the B round of financing, the market will be extended to all prefecture-level cities in the country, is expected to have thousands of universities. This means that only to push people, there must be three or four thousand people.

Question: user acceptance, credit system structure

Tencent Technology saw from some college forums that there were also students discussing the issue of interesting staging. The questions focused on "whether the staging period is reliable or not, and whether the staging is cost-effective." A student described his own experience, he wanted to buy a cell phone about 3,000 yuan, through the fun stage consumption, to spend a few hundred dollars more, or think the installment is too expensive. This psychology in fact posed a challenge to the potential demand for advance consumption set by the "fun installment."

Another problem is that the credit system of interest installment is still relatively junior by way of manual audit. One of the factors that determine whether to grant a staging is the review of student credit, which is currently done by hand.

Luo Min disclosed that the current workflow is that after the platform receives the staging demand from users, the resident staff on campus find out the students to understand the situation, and combine the comprehensive factors such as academic performance, income and living conditions and living conditions to assess the students' Repaying ability to decide whether to agree to installment.

Comparing Yixin's approach, we believe Yixin has established a system of "credit on fingertips" for eight years. At present, if there is an e-commerce transaction information plus personal and social information on the mobile Internet, within one minute You can complete the credit approval procedures. In the area of ​​anti-fraud, more than 300 anti-fraud rules have been accumulated over the past eight years. The current stage by means of manual audit fun, relatively low efficiency and means.

Luo Min believes that the student's credit problem is relatively better solved. "We believe that students are kind."