Furniture Electric Business This dormant period, buy the future a confused

With group buying, Ultra and other electric platform constantly shuffle reorganization, the data show that E-commerce is from the apparel, 3c field to furniture, home areas. With the purchasing ability of the main household consumption has to have the habit of online shopping 80, the first close and show an accelerated rise, furniture e-commerce environment has been preliminarily formed.

"It Business News Network"

(reporter Tianxiaos) the Year of the Dragon Spring Festival just after, "China Groupon model Pioneer" group Treasure Net was caught in bankruptcy rumors, its CEO missing, close to collapse and will be prosecuted news. Industry believes that the Regiment treasure net committed a rash of mistakes, excessive burning money is its buried cancer.

Not only is the group buying site, for the vast majority of electric business enterprises, are in the loss of difficult to live, including jingdong such as the industry giants, crazy burning money also seems to be the current electric business development "is" the choice.

However, "call ha net boss wages leave", "high peer net redundancy" and other events, and several domestic business website of the successive failures, e-commerce into the "after the money" era has become an indisputable fact.

To burn money is hard to win the future of electricity dealers

According to incomplete statistics, 2011 China's E-commerce market has experienced a blowout year. The domestic electric dealer website has more than 20,000, the network shopping market transaction scale from 2010 's 498 billion rapid growth to more than 770 billion yuan, accounts for the social consumer goods retail total amount 4.3%, the Chinese net buys the number from 2009 130 million, surges to 2011 187 million.

As of the end of December 2011, China Internet Network Information Center (CNNIC) released data show that the scale of China's Internet users exceeded 500 million. It can be seen that the huge potential consumption capacity attracts a large influx of capital into the E-commerce market. Last year alone, nearly 30 billion yuan invested in the field of electrical business.

However, despite a large amount of capital injection, for electric business enterprises, it is "difficult." "Group buy inflection point theory", "Electric Dealer layoffs", "Electric business Winter Theory" has become the industry hot topic.

Ali Family CEO Chong in an interview, said, "domestic many e-commerce through the burning of money and then quickly expand the growth model of sales no doubt there is a great danger, burning money may not necessarily burn a better future." The development of electric business is business in essence, the development of enterprise should be returned to the business, and the development of electric business should not forget the pursuit of the value of the commercial project. "

To this end, founder of international electronic Commerce deputy general manager Zheng Jun also said to reporters, "in a number of entrants to the outbreak of the market, fierce competition will inevitably bring about changes in the market." As the capital market enters a severe winter, electricity dealers will also enter the shuffle stage. "

At the same time, Zheng Jun that, after this shuffle, more conducive to the whole group purchase market norms, survive in the shuffle process more concise their own advantages, to provide better service, the development of different electric business road.

Furniture Electric trader Dormant period

With group buying, Ultra and other electric platform constantly shuffle reorganization, the data show that E-commerce is from the apparel, 3c field to furniture, home areas. With the purchasing ability of the main household consumption has to have the habit of online shopping 80, the first close and show an accelerated rise, furniture e-commerce environment has been preliminarily formed.

According to the data, 2010 China Furniture Market is nearly 900 billion yuan, and the annual rate of more than 20% is steadily increasing. Research institutions predict that 2015 China's furniture retail size is expected to be 1.21 trillion yuan, of which the home E-commerce scale will reach 205 billion, the net purchase rate rose to 16.9%; in the category, following the apparel, digital after the third.

Furniture Electric Business Platform Ali Family CEO Chong said to reporters, "the right time to do the right thing, very critical." Ali is not 3 or 4 years ago into this field, is not too blind, is to seize the opportunity. Chong, who worked for the general manager of the Li Hao Group, decided to join the furniture business in 2010. After nearly a year of preparation, Ali families on April 10, 2011 on the line.

However, the Lok Tao Network CEO Bi Sheng has a different view. He believes that the current electronic business survival difficult, and advised everyone to cautiously into the electric business industry. Especially in the furniture electric business, for example, furniture can not electricity, take the furniture to do electricity business is a kind of impetuous performance.

To this end, Chong stressed, "Ali every start of the first money from the venture, we are not willing to bleed development, so we will not be crazy to throw money promotion, but use these funds to concentrate on refining the internal strength of goods and services at both ends to do a good job, tamping the foundation, enhance competitiveness. "

It is understood that the furniture of this category, about 30%~35% sales revenue used to pay the rent of traditional stores, plus 1~3-level distribution links, resulting in terminal prices are ex-factory 2.5~4.0 times, some big brands premium higher. Such a "serious departure from price and value" phenomenon is difficult to long.

Data show that the 2010 U.S. TOP500 network of various categories accounted for, of which furniture, building materials accounted for 19.8%; furniture e-commerce growth, relative to 2009 growth of 19.93%. The United States 2010 Furniture network retailer ranked first Williams-sonoma Inc., E-commerce sales accounted for the overall income of 2010 41%.

Visible, the United States furniture electric business development has been more mature, the Chinese furniture electric business environment or has appeared, but whether it can change the national consumption habits, remains to be seen.

Industry insiders said that the electric business "after burning Money" era, the electric business enterprises need to use the financing, return to the true meaning of the commercial nature, abandon the impetuous power of the Great Leap Forward, effectively play the inherent advantages of the electric business, to see the future of China's electric power.