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Everyone good, I am a lucky star, do SEO people know the website title keyword is the whole site optimization focus, all of our optimization is centered around the key word as the center of work, do the chain, we have to use the core keywords to do anchor this link, do outside the chain, but also through the title Core keywords, appropriate keywords, Can bring us more directional flow. But I found that the novice in doing the site does not care about keywords, choose one at random, optimized 3 months, the rankings no effect, give up, and again to do a station, and no effect, and give up, has been caught in this cycle
Therefore, before doing the site, we must seriously study the keywords of our website, now on the network on the Title keyword research is also a lot, but no doubt all stay in the theoretical level, such as the keyword can not be too pan, but not too special; the keyword must have the search quantity, at the same time competition degree and small; There is also the habit of satisfying everyone's search. These points are all right, but how do we know if they are too broad or too special? Next, from these points to step by step depth of the site to dig your keywords:
1, from the understanding of our site's keyword start
In our website to collect the relevant keywords before, understand the general people is how to use keywords to search very important, understand people search the habit of using keywords, stand in the user's point of view, use our website keywords.
2, from blurted out the keyword start
For our site, we can always say a few words without hesitation, write them down, remember where is not important, can be recorded on paper, can also be recorded in Notepad, and then browse these several key words, continue to think, think from these words to expand what words can be used to do the keyword.
3. Start with your competitor's keywords
Maybe some people say this is a bit of a loss, a bit of plagiarism. To see the competitor's keyword is not difficult, open the opponent's Web page in the browser, click the right button, view the source file, title location is the other side of the keyword, the keyword collection to add to your list of keywords.
4, from the dropdown box and related search began
What is the dropdown box to start, is that we in Baidu Google search, drop-down box pop-up keyword list, related search is Baidu Google search, in the bottom of the display of the 10 related search terms, the keyword here will also be added to your list of keywords
1. Start with your colleague's mouth
When chatting, learn from your colleagues, what words he uses to search for some kind of information, ask them how they are searched, and whether they are using these words in your list of keywords, if not, add him in.
2. Start with typos
Typos are also a good keyword, some words people often use wrong, this kind of word combination of keyword search volume, competition is very small, is a good keyword material, such as: We Search "Taobao", a large number of people will search "dig treasure" the word.
3. Start with synonyms and synonyms
The main word synonyms and synonyms are also must not let go, but also we should consider. For example, search for "weight loss" a lot of people, we can use the "slimming" to replace, search "notebook computer" a lot of people, we can use the "laptop" to replace, such words have a lot, not one of the examples.
4. Start with the key words
By this step, you have collected a lot of keywords related to your website, the next job is to select from these keywords list 2-3 keywords as our main keyword, we can use Baidu Index, and Google keyword tools to check the competitiveness of keywords, find the most suitable for our site theme keywords.
I believe it is difficult to choose a good key word through the above steps. Choose Good keywords, and we do the site can have an important impact on the success, we optimize the site, keyword choice, it is easy to improve the ranking of our site, but also directly boost our confidence to do the site, continue to optimize, ranking and rising, confidence and greatly increased, Always make the first place.
Source: http://www.lekaitao.com Shop Marketing Blog, A5 starter, original not easy, reprint please keep