Game warfare of three kinds of electric dealers

Is the so-called is a brave man wins, however, among the electric business alone by the brave can not be completely won, the reason is that all of the electric dealers are brave, no to the front, through the wind. The game warfare between the electric quotient is gradually sublimated, the overt conspiracy is in the ready to send, the invisible game is worth paying attention to. Electrical business Industry in the experience of a large number of sets of Amoy sand, after multifaceted, through continuous time has been experience to tell us that the competition in the electric business industry must combine their own resources and brand joint attack, can win in the battlefield, become a victorious. In the long game between the electric business is the gimmick, promotional price stations, and the upcoming open platform war.

1. Stunt and Hype War

The gimmick is the most common tactic among electric dealers, because it is very effective for consumers. Whether it is Jingdong Mall, or Gome, or Taobao, gimmick campaign has long been a long-term competition, especially in the festival activities, the competition between the electricity business is everywhere, without one absent. Like Jingdong Mall's "Jingdong mobile phone, 51 that: six brands, the price of attack, 51 special resources, the full advance release, and the United States is more, to play the slogan:" The strongest store celebration month, Rob May, 3 days 1 billion ", in the gimmick, the competition between the electric quotient is more and more big, fighting, are unambiguous. Because the electric dealers know, although the festival is very short, but the festive atmosphere, this kind of stunt promotion can produce a considerable return in a few days, Taobao double 11 sales broken 10 billion, this shows that the number is not small, gimmick campaign can not be ignored.

2. Promotion price war

The electricity merchant price war has already been the smoke, the lasting price station has won the demonstration opportunity for them. 51 Small long vacation, electric business is ready to do, advance the promotional activities, use this golden period to improve product sales, enhance corporate image. The beginning of the prologue is to rely on the development of electric stores suning easy to buy and Gome online, not only that, electric dealers have to itch, like consumers set off a rush of shopping frenzy. In this 51 promotional activities, the price war has been valued by various electric dealers, the reason that the use of prices as a promotional feature, because consumers are more and more understand how to compare price, more and more value. Therefore, the price war is also a lasting game between the electric dealers, through the current price war has shown the pros and cons between the electric quotient, and in such a situation, the price of concern in the major electric marketing process has been promoted, the user's attention and media attention has repeatedly soared.

3. Open Platform Scramble

After the tragic price war, the comprehensive B2 situation has been set. It is not easy at the moment to gain more interest in a long price war. It was therefore necessary to plan new strategic deployments, which gradually formed the battle for open platforms. In the 2013 electric Business open platform war, mainly to Jingdong Mall, the cat and Suning three giants as representatives, three kinds of open platform can have characteristics, especially the cat itself is a pure development platform, mainly to meet a certain scale and credibility of the merchants are able to settle in, and the Beijing-East joined the more stringent, the need to ensure product quality, At the same time, too much demand for businesses. And then see Suning easy to buy, a good combination of online and offline integration speed, which is very favorable conditions.

Source: http://www.wx920.net/, Author: Yang Nan strong, reprint please specify.