Glasses merchants help themselves by O2O mode

As we all know, China is a populous country, because of this advantage, glasses industry in China's development has a broad market. Along with the Internet and the development of mobile Internet, many industries involved in online marketing and promotion, from the early clothing, home appliances to the current catering, tourism and other industries, these industries online marketing has entered the white-hot stage. Now, some of the electric companies aimed at the fresh industry, began to launch attacks, some of the electric operators aimed at the glasses industry. With the popularity of the O2O model, glasses merchants can help themselves by this model.

We probably understand that the mirror is not as simple as the purchase of sunglasses, the user saw which section can be directly purchased, with the mirror before, to go through the optometry to fit their own glasses. On-line mirror looks simple, in fact, obstacles.

Online mirror business Facing the biggest obstacle may be the consumer's optometry problem, if the business wants to do a good job on line sales and promotion, optometry this point on the line is particularly important. Friends wearing glasses should know that when we go to the glasses shop to get a mirror, there will be a special optometrist, and only after the experience to know the effect, because, sometimes the glasses also play to make the face more symmetrical role, so the user experience this is also important. So, along with these problem points, can the online optician be able to line up the optometry and experience it? Line Online (O2O) mode can let the glasses to go farther.

Line under the combination of online promotion, online sales, offline entity stores for consumer optometry and after-sales service, the idea seems so beautiful. It's easy to say, is it really that easy to do? What is the future of the optical power supplier to follow this model? Or is the O2O model able to help the optical dealer to succeed?

We know that there are a few optical manufacturers are more successful, such as billion, Ono, and so on, one of their models is the combination of online and offline mode, which is now prevalent mode----O2O mode. For example, founded in 2005, the billion-glasses, in this short period of years. This glasses unexpectedly did the cat, Jing Dong, suning and other online distribution mirror sales channel The honor of the first title, what is the way to make him so successful?

In this respect, A5 (http://www.admin5.com) editor has learned that, in the first billion glasses just set up, also encountered a lot of problems, for example, since the establishment soon, the lack of funds to go to the operation of the optometrists and the acquisition of equipment. Li Changli, one of the founders of the super glasses, was not alarmed, but in the location of the glasses shop to see hope, of course, he also considered to let consumers go to the hospital optometry after the mirror, but this brought a lot of trouble to consumers, and later he in the shop location, choose a relatively remote address, In this way, the rent in the city center can save a lot of money to buy equipment, optometrists and let users get better after-sales service. Online extension of the mirror, offline optometry, billion super is a successful case.