Gome feels the danger of power-dealer Subversion

Interpretation of Science and technology: 2012 China's big step development of E-commerce to make a lot of real business sense is threatened, especially in Beijing, Shanghai and other big cities, online shopping for the impact of physical stores significantly. And in Suning Electric began to layout e-commerce, Suning easy to buy achievements, let Gome also feel the power of the danger of subversion.

Gome released 3 years of development strategy, quietly take off the brand in the second word of the electrical appliances, expand the category to create b2c+ entity store mode, line on-line development can be achieved successfully?

User view:

Gome Suning took the supplier's money to open the shop to expand comfortable to receive high management fee sponsorship fee, should not think of the internet to leather their own lives.

Gome has gone too many detours, electric business and suning easy to purchase is almost not a scale! To electrical, pay attention to brand publicity, "b2c+ entity shop" mode, these are in the walk of Suning easy to buy the road, nothing new.

In the next three years, Gome must change the past around its own management, the current venue management, supplier management, the main mode of the entity store operation, into the commodity management, customer management and line of the new model of collaborative development.

The electric business Channel considers own development, simultaneously must regulate with the traditional channel localization, completes the district, simultaneously transmits this information to the customer and the consumer.

Service, service is everything, no good service, in how cheap estimates also attract consumers.

Here is the Beijing Morning Post report:

Yesterday, Gome released the next 3 years development strategy, "b2c+ entity Shop" model was identified as the company's core strategy. In the brand logo quietly removed the word of the appliance, it implies another direction of change: In the future, consumers in Gome's online shop will see more sportswear, cosmetics or books, not just home appliances.

Gome President Wang Junzhou in an interview with the Beijing Morning News reporter, said the multi-channel development model has been the founder of Huang Guangyu recognition, "his philosophy has been closely integrated with the enterprise strategy." ”

The electric dealer shocks the first line market entity shop

For home appliance entity stores, the peak period has ended. The economy is moving from high growth to a stable period, and consumer demand is more rational. The rapid growth of e-commerce has a significant impact on the real shop in the front-line market. "It is inevitable for enterprises to make multi-channel adjustments." "Wang Junzhou said.

Gome developed a new business strategy, online, through the "open shop" to consolidate the position of the first-tier market advantage; will store growth mainly in the two level market, in 2013, Gome in the two-level market plan to open a new store 200. On the line, Gome hopes to create a comprehensive electric business platform by introducing sports, home textiles, mother and child, cultural products, etc. Recently, the Lok Bee network flagship store settled Gome's Bowser network. Guixian, deputy president of Gome, said that in 2013, tens of thousands of businesses are expected to be settled in Bowser, the next 3 years, electricity sales may account for the total amount of Gome sales 20%-30%.

E-commerce profit within one year

Gome listed companies lost 687 million yuan in the first three quarters of this year. The increase of marketing cost of electric business is regarded as the main cause of loss. However, Wang Junzhou said the situation could soon be reversed. "Less than six months, more than a year, Gome electric business is expected to achieve profitability." ”

"In the top ten of the 2012 retail rankings in the United States, except Amazon, the other nine are online under the collaborative development, E-commerce can feed the physical store, the entity shop Offline procurement can support E-commerce." Wang Junzhou said Gome has integrated e-commerce online procurement into the existing business system, online share inventory, forming low-cost and efficient supply chain.

Pay more attention to brand promotion

"Buy electrical, to Gome, spend money do not regret" advertising words, has made Gome household name. But as the business model adjusts, Gome also wants to break the old store image. Yesterday, Gome announced that the high round, Feng Shao become gome New Image spokesperson, and the new advertising language "be trusted is a kind of happiness."

Previously, the United States to spend 400 million yuan in the CCTV advertising, the amount is 4 times times in previous years, become the largest "dark horse". Insiders believe that the network itself has a higher price transparency, with the development of electric business, and the past focus on doing pure promotional advertising, and other forms, Gome will pay more attention to brand promotion in the future. (Liu Ying Flower)