Gome Online launches "strongest store celebration Month" ushered in the climax of the promotion

"30 products per day the lowest price of the entire network, Haier 32-inch intelligent LED color TV can do 1299 Yuan, Sanyo 40-inch color TV set below the first 2000 Yuan Mark, and so on, a variety of benchmarking products will breakdown home appliance industry floor." "After the cat" Double 11 ", Taobao" double 12 ", recently by the United States on the online launch of the new round of" electric Shang Festival "aroused concern in the industry.

Gome Online recently announced that the largest promotional efforts will be launched on April 1, "The strongest store celebration month", of which April 18 will usher in the climax of the promotion.

"Not imaginary, unlimited, really low price"

It is reported that from April 1 to April 3, Gome online full 1000 yuan can return 418 Yuan shopping coupons, the strongest single products also enjoy the "Price Insurance 51" policy, such as "51" period of commodity prices higher than this stage, gome online commitment to double compensation for the difference. In the next "national boiling grab red envelopes", every fixed time will send a face value of 4180 yuan or 8888 yuan of cash red envelopes.

It is understood that the April 18 is ushered in the climax of the activities, in addition to the full price of ultra-low-priced products, where the purchase of refrigerators, air-conditioning, color TV or kitchen and bathroom large electricity three categories or above consumption of more than 18,000 of consumers are presented 40-inch joint-venture brand LCD TV 1 units, full 28,000 gift sharp high-end purifier 1. During the promotional period, the 32-inch narrow edge led flat-panel TV exclusive price of 999 yuan, a joint-venture 60-inch color TV exclusive price to do 4999 yuan. The market's mainstream 32-inch color TV price of more than 1100 yuan, and 60-inch color TV price of at least 6000 yuan. Gome Online also pioneered the "one day three send" distribution services, delivery staff and the user agreed to delivery time, such as arrival later than the agreed time, each single pay consumer 200 yuan. In addition, "take the old for new", "maintenance outside repair", "Home appliance Recycling", "90 minutes Quick response", "Buy home appliance delivery" and other services have become the anniversary of the promotion of service core weapon.

The second half focus exerting force O2O

It is reported that, including food, wine, beauty makeup and maternal and child products, such as "Fast consumer goods" will become Gome online "life Circle" an important part. Gome Group Senior Vice President, Gome Online chairman, CEO Guixian said Gome will be like building blocks to introduce more product types, build a "life circle."

Analysis that the rapid elimination category of high purchase rate products can enhance user stickiness, profit margins will be higher than household appliances, is expected to December this year, the FMCG category will reach 200 million to 300 million yuan per month of revenue, this year, Gome's total online revenue will exceed tens of billions of dollars.

and small pieces of logistics, the current Gome in the country's key cities have been able to do in the morning orders, the afternoon receipt of goods.

In addition, its logistics will also have some important measures, such as allowing users to choose the time period of receipt, the formation of fast, accurate logistics.

At present, Gome's mobile end of the order accounted for 20%, 2014 will be gome online mobile internet year, Gome plans with supermarkets, department stores, courier, community service units, such as O2O related cooperation, the focus of exerting O2O.