Gome online to release big signal to attract attention and conjecture

On September 3, gome online open Platform for Investment conference, Chairman Shangui first interview with reporters had revealed, September 22 and media friends to meet to chat, the specific content is not too much to say. At that time, the Gome online open platform launched the "First year Zero commission" policy focused on the eyeball, distance from the conference only more than 10 days, gome online release signal recent or significant, attracted the attention of all parties and speculation.

September 18 Noon, Shangui first through micro-BO voice: "100 billion, a province in the end, 9.22 history is still changing", and allot of money piled into the "Jinshan" picture, suggesting that 9.22 will involve 100 billion, enough to "change history" of the big move. People familiar with the electric business industry know that as long as gome online leaders through micro-blogging voice "proclaimed the world", then there will be shocked the industry big moves. What is Gome doing online this time?

But the Shangui Weibo did not, as in the past, a detailed description of the action to be taken, but "100 billion" of the magnitude and "change history" of the two sensitive words, it is inevitable to arouse widespread speculation in the industry.

"100 billion" this level in the history of electric power is tantamount to super "nuclear bombs", Gome online this time is to "play big", at this point all parties have no objections, different speculation focused on: "The point of attack" where will it be?

A speculation that Gome online will launch an unprecedented big promotion, to the vast number of consumers to bring "billions" of concessions. Because Shangui first micro Bo is issued on September 18, should be for "11 Golden Week" routine big promotion to do bedding, and this time node is also the major electric dealers launched the "11 Golden Week" to promote publicity of the "starting line."

But others disagree, Gome has been online since the start of the year, and almost every month has surprised the industry at least once. But few businesses in the electric-business sector have been able to launch persistent attacks like Gome's online, and the offensive has been more violent than a wave. After the "8.15 peak war", whether from funds, logistics, the supply of goods, or from the team fighting, Gome online need to have a thorough rest, not to mention the promotion to achieve "billions" of scale, that is, the Giants are hard to bear, otherwise, "play big" results may be "playing big". "However, if Gome is really launching a ' hundreds of billions ' of promotions, then I can only say that Gome's online strength is really unfathomable, terrible!" The opinion person said.

The second type of speculation is that Gome is online or will invest more in its platform construction. September 3, Gome online "0 Commission" investment in the creation of the waves, and revealed to "build billions of platforms" determination. In addition to the "0 Commission" policy to make gome online to pay a huge cost, "hundreds of billions of platforms" behind the system update upgrade, professional management team building and optimization, coupled with supporting the overall operation of Gome online logistics, warehousing and other facilities, need to have a huge investment, "billions" may be just a part.

A third guess is that Gome is moving more aggressively on the mobile side. One is that the strategy of mobile Internet is one of the five major strategies of gome online, position is very important; the second is that the mobile electric business is the general trend, become the military battleground, but also the future of the new battlefield, Gome online will certainly be put heavily; third, Gome online for its two anniversary of the app, once hit 2 billion, It shows that the mobile end of the winning; four is in the September 3 investment meeting, Gome Online revealed its mobile end of the existing active users 8 million people, the end of the year to increase to 25 million people. The combination of the above information, Gome online on its mobile side and then hit hundreds of billions, it is not impossible.

The fourth type of speculation is that Gome is likely to take big steps in the development of its financial business. At present, the Internet finance is in the ascendant, and it is also the key area of the major power companies. Ali department has Alipay, Balance treasure, Beijing East has small white stripes, Treasury, Tencent has micro-letter payment ... Gome Online is bound to extend its tentacles into the financial sector and occupy a niche. And playing financial cards, no money is absolutely impossible, billions is probably just a "start price", then gome online in the financial business will be more big, more equivalent "nuclear bombs" are still behind.

No matter how speculative, only the "billions" of magnitude is enough to make gome online to become a hot topic, and no matter where the "nuclear bombs" fall, the resulting strong shock wave, will have a huge impact on the industry.