Gome relies on Dell Business e-commerce Consulting program to realize the new leap of development

The big strategy of electronic commerce, the new leap of gome development

Dell Consulting to supply chain management as the basis for the Gome group to build a modern online shopping mall to provide comprehensive, professional solutions

Gome is one of the most famous brands in the field of China's home appliance retail channel, and as the creator of the brand Gome has always adhered to the "small profits but quick turnover, service the leading" business philosophy, with the ultimate consumer interests as the core to achieve quality of life for the Mission, has been the effort in the United States will be a great respect for the world's home appliances retail industry leader of the Grand enterprise. At present, Gome Electric group has hundreds of billions of annual low-cost procurement capacity, the country's leading large household electrical appliances logistics distribution network, advanced information Processing system, the overall growth rate has been ranked the forefront of the industry.

In order to further strengthen gome in the home appliance retail industry leading edge, Gome electrical group decision-making from the overall development strategy of the United States, established the Gome Electric line under the two-way lead development ideas. As early as 2002, Gome Electric Group will be the various retail stores moved to the Internet, in the form of the completion of the network mall platform to build, and in the specific market operations have been achieved billion sales results. After nearly 10 years of development, with the household appliance industry in the retail market competition intensifies, Gome's original online shopping mall needs in logistics, warehousing, distribution, order Processing, web systems and other aspects need to achieve new development and breakthroughs. To this end, Gome group decided to create E-commerce direct mode with the Dell Company, relying on Dell Business E-commerce Consulting Program, Dell Supply chain management consulting services as the basis for the overall transformation of the Gome Network mall business processes, to promote Gome online mall business to achieve a new leap.

After a variety of visits, Gome finally decided to cooperate with Dell services, fully relying on Dell advisory services team, the establishment of international advanced business E-commerce new architecture. Dell Consulting Services provide a number of topics including the following. First, E-commerce is the key business process design, followed by E-commerce information platform design, and finally e-commerce IT system infrastructure platform design. Among them, the key business process and information platform design of E-commerce is the most important of this consulting service.

At present, the Gome Online Mall relies on Dell advisory services to establish a new E-commerce framework has been implemented 50%, the supply chain system upgrading work, that is, Gome online shopping mall project was successfully completed in early 2011, and in the first half of the start of the operation. First phase of the project successfully online only a few months time, Gome Online mall sales performance has been greatly improved. Gome Online shopping Mall project Two construction is currently under way, along with the two-phase project on the line, Gome Online shopping mall will promote the group network shopping business into a new stage of development.

The owner of the

Gome Online mall Project said that Dell's solution for consulting Services has a very prominent advantage in terms of professionalism, comprehensiveness and so on. Specifically, first is a strong professional, Dell consulting services proposed by the network inventory concept is the E-commerce retail area of the core components of the supply chain system, through the introduction of the concept of network inventory, Gome can have its own inventory peers, more important yes can be owned inventory, supplier inventory integration in a large pool of resources, Let Gome online shopping mall to achieve a doubling of supply capacity; second, the comprehensive, Dell consulting services not only in the supply chain, sales and other aspects to help customers realize the traditional store mode to the modern mode of change, but also in it to help customers quickly implement, In particular, the introduction of the d ' DRAGON Suite application software, which originated in the successful practice of Dell's supply chain management, makes the construction and development of the Gome Electronic commerce platform more effective. In short, the actual effect has proved that the use of Dell Consumer Consulting services is correct, because the Gome Online mall has sailed into a new track of development.