Gome Solution "8 18" big promote High-profile launch the largest price war, fear to renege on

Beijing Business News (reporter Shaolanji intern wang) by the electricity quotient "8 18" big promotion of the limelight, High-profile launch of "The history of the largest, the longest duration of the tapping", "price overall lower than Jingdong" Gome online, does not seem to fully comply with the commitment. Beijing Commercial newspaper reporter randomly selected 20 mainstream commodity comparison found that as of this month 18th 20 o'clock, gome online only 8 commodity prices lower than jingdong. Although Gome online customer service said that the price is higher than the Beijing-east, through the micro-bo letters send a link to obtain cash coupons. But as of yesterday 20 o'clock, gome online customer service did not respond to this reporter's letters. At the same time, Gome online part of the product price advantage of 1 yuan, I am afraid it is difficult to fill the gap between the brand and Beijing east.

Rely on shrinking strategic performance to warmer Gome recently announced the second half of the strategic objectives of the electric business-line online under the comprehensive beyond suning easy to buy, price overall lower than Jingdong. It also makes the once marginalized gome online become a hot spot. Beijing newspaper reporter yesterday in the gome online home found that Gome online is "8 18 peak War" promotional activities, "your compensation" information also prominently in the home page display. Gome Online recently announced a high-profile "pay for the East" scope of the comprehensive upgrade, not only covers refrigerators, washing machines, color TV, air-conditioning, kitchen, etc., at the same time extended to computers, mobile phones, digital, small household electrical appliances, such as the core category of Beijing East.

However, Beijing newspaper reporter in the television, refrigerators, washing machines, air-conditioning, mobile phones and other 10 categories selected 20 of the actual transaction prices of mainstream goods found, of which 3 commodity prices than jingdong high, 9 commodity prices are the same, 8 commodity prices gome online lower than Beijing east. Earlier, according to Gome Online chairman Shangui released first message information shows that the price strategy will start from August 11. Allwin Consulting analyst Guo Zhangyu that the home appliance industry's gross margin is very low, space is limited, which enterprise propaganda price is the lowest gimmick.

Gome Online customer service staff said that found more expensive than jingdong, through the micro-Bo letters send links to obtain 100 yuan in cash coupons, each day can be sent 5 times each ID, the successful purchase of goods users, found that the price than Jingdong, Gome online compensation for 300 Yuan cash coupons.

Beijing Commercial News reporter also found that, in the price of 8 items below Jingdong, 3 goods spreads in 1 yuan. These include a 1198-dollar beauty refrigerator, a 198-yuan Philips Razor, and a 68-yuan Casio calculator. In the industry, although played a Low-cost card, but about 1 yuan price advantage, I am afraid it is difficult to fill the gap between Gome online and Jingdong in the brand credibility.

While the labels on the dealers are still low, the Giants have begun to weaken the price war. In the two quarterly earnings call, the founder and CEO of Jingdong Group Liu bluntly, the Chinese electric business development to today, for consumers, simple price war has been very difficult to be as effective as five years ago and attract people's attention. "Jingdong in product quality, product richness, services and prices are competitive, so competitors to launch a single price war on our influence has been very small." Jing Dong to "Price butcher" the role of becoming self-employed boss.

Not only is Jingdong, the cat also in the "double 11" preparation period revealed weakened price war, strengthen the brand intention. Guo Zhangyu that the consumer after several years of price war baptism, has become more and more rational, especially in the purchase of high unit prices of home appliances, digital and 3C goods, electric business platform brand is often more important than a few yuan difference. According to the data from the Eric Consulting, the two quarter, the market share of self-employed business in Beijing east to 54.3%, Gome online for 5.1%.