Grand Game CEO Yu: can push up to 4 games per quarter

Shanda Game CEO Yu December 2 News, Shanda Games CEO Yu, said in a conference call today, the company in the past only 1 games a year, but now every quarter can launch up to 4 games. It is reported that this is the first time since the listing of Shanda Games reported. Yu said that as an independent listed company, Shanda Games has a stable development strategy, a leading game product mix and product line, a large user base and the parent company's Grand Network of strategic collaboration.　　Based on this, Shanda games on the company's future development is full of confidence. Yu also introduced the current operation of Shanda games. She pointed out that the grand game in the third quarter of 4 MMORPG new games fully commercialized operation, includes: 3D horizontal version of the game "Ghost Blows", 3D Fantasy games "Stardust Legend", 3D Fairy-type online games "Shushan new biography" and 2.5D fairy-type online games "prophecy online."　　"Legendary World" series game "the biography of the Heroes" will also begin testing in the fourth quarter. Yu believes that Shanda's success depends on four factors: first, the product portfolio includes a series of leading games that continue to grow and attract new users. Second, the ability to introduce new games through a variety of channels. Third, through years of understanding of the local market and the continued investment in research and development technology, access to game management expertise and capabilities.　　The ability to attract and retain top talent through innovative incentives. It is reported that as of today's Shanda games in the operation of the total 32, including 21 MMORPG and 11 advanced casual games. (Wen/Lotte) The following is the CEO of Shanda Games conference call Yu: yu: Hello everyone, thank you very much for attending this conference call. It is my pleasure to announce to you here the first quarterly results of the grand game on Nasdaq's successful listing. As an independent listed company, we have a stable development strategy, a leading game product portfolio and product line, a large user base and the parent company Shanda Network Strategic collaboration.　　Based on this, we are full of confidence in the future development of the company. Shanda's game was launched in September this year, with strong growth this quarter. Boosted by new versions of existing games and new games, as well as a favourable summer seasonal factor, sales rose sharply in the third quarter, up 45% from the previous quarter, up 10% from a year earlier. Both APA and ARPU of MMORPG and advanced casual games are growing, and the net profit is achieving healthy growth.　　These results fully reflect our ability to enrich the gaming experience of existing users while attracting new users. As we all know, Shanda has always been in the leading position of China's online games market. There are several key elements to our success. First, the product portfolio includes a series of leading games that continue to grow and attract new users. Second, the ability to introduce new games through a variety of channels. Third, through years of understanding of the local market and the continued investment in research and development technology, access to game management expertise and capabilities. SubsectionAs a company focused on online gaming, it can attract and retain top talent through innovative incentives. Up to today, Shanda games in the operating total of 32 games, including 21 MMORPG and 11 advanced casual games. At present, Shanda Games has the most diverse and powerful product portfolio in the industry. Since the introduction of the first game in 2001, we have launched a number of new games each year with different types and themes, and the ability to develop and launch new games has increased.　　In the past, only 1 games can be launched each year, but now every quarter can launch up to 4 games. The third quarter continued to expand the classic series of the Game "Blood Legend" and "Legend of the World," the success of the effect. I am pleased to announce that the legendary World Series will begin testing in the fourth quarter.　　In the ongoing development of the classic series of games, we spend a lot of time to study the needs of users, so the relevant information and sequels are specifically tailored to the user's preferences. In addition, we continue to inject fresh elements into games and data, try new themes, and attract new user types to maximize the reduction of homogenization competition with existing hot games. We believe that these practices are essential to building and expanding a long-term, loyal user base.　　The fact that the classic series games remain vibrant and constantly updated is a testament to our ability to innovate and to reflect our deep insight into the needs of our users. The ability to develop and operate new games will play an equally important role in success, reflecting our executive power, creativity and the superiority of introducing game strategies through multiple channels.　　In the third quarter, there are 4 MMORPG new games fully commercialized operation, including: 3D horizontal version of the game "Ghost Blows", 3D fantasy online games "Stardust Legend", 3D Fairy class online games "Shushan new biography" and the 2.5D "fairy" game "prophecy online." At present, our product line has 27 games, including 19 MMORPG and 8 advanced casual games, and is also constantly adding new games. We introduce new games through a variety of channels, including agents, cooperation, independent research and development, and jointly develop and invest. This strategy allows us to capture the best ideas while ensuring that the creativity of local developers who are closest to the online gamers is fully exploited.　　At the same time, we also continue to work independently to develop innovative games. I would like to specifically inform you that we will launch the next generation of MMORPG 0 world. By introducing new games in the depth channel above, we have been able to maintain a rich and powerful product line that attracts all types of gamers. New games can further enrich the product portfolio, while bringing new users to our platform. This is the key to increasing shareholder returns.　　We are committed to creating as many opportunities as possible in this regard. Successful marketing of new games is also an important factor in our success. Shanda Games in this area of creativity, so that players on our new product exciting period to continue. The Tower of Eternity is a good example. From the number of users, "Eternal Tower" is undoubtedly the 2009 ChinaOnline games on the market to launch the most successful of the same kind of game. This game was launched in June this year, we are now fully rolling out the 1.5 version of the promotional activities, recently through the offices throughout the country to promote publicity. So far, user feedback has been very positive. We find that this "roadshow" style of marketing not only improves user loyalty, but also promotes the growth of APA and ARPU values.　　In this way, we have released 1.5 versions of several key market areas in the country and are planning to expand to other regions later this month. As a company focused on online gaming, we are more able than ever to encourage innovation through innovative measures to attract and retain high-end talent and manage it effectively.　　The ability to ensure effective internal management strategy implementation is an important pillar of our continuous success.　　Next, let me briefly describe the strategy we have already developed to achieve growth in the fourth quarter and 2010 fiscal year of 2009. First, continue to actively introduce new games through a variety of channels. It is worth proposing that we have taken important steps in the recent opening-up strategy, especially in cooperation with Jinshan and launched the "Swordsman World" in June. From the "Swordsman World," the user feedback let us be encouraged, here we are pleased to announce the signing with Jinshan through the Grand game platform Operation 3D MMORPG "Sword Net 3" agreement, further deepen the cooperation between the two sides.　　With the leading developers such as Jinshan cooperation is an important part of our development model, we will continue to find mutually beneficial cooperation opportunities to enrich the user gaming experience. Second, we will continue to promote cross-platform cooperation and make full use of the synergy between the royal network of the parent company. In particular, we have a few games on the product line is based on the success of the grand literature of the novel adaptation. Related games have been authorized, at present at different stages of development.　　August to achieve commercial operation of the "Ghost Blows", the first half of next year's plan to launch the "Stars Change" and "Panlong" are based on the popular novel of the Grand literature adapted from, with a wide range of reader base. We believe that there is great potential for cross technology platforms, such as mobile gaming, especially when China is introducing 3G technology. To take full advantage of this potential, we have taken a multi-platform approach to some of the new games, such as Panlong, which will launch clients, Web pages and mobile phones.　　The development and operation of such games fully embodies the grand game's ability to introduce games through different channels, and also reflects the great advantage of strategic collaboration with the parent company. Third, continue to work to expand overseas business. At present, our game has been exported to 48 countries and regions, including South Korea, Russia, Southeast Asia, India and the Middle East.　　We will continue to export games to other parts of China and try to seize the exciting new opportunities in the international marketplace. Thank you again for your participation.　　All Shanda players are looking forward to the future of the company after the independent listing, we will be more focused and flexible to seize strategic opportunities to consolidate the position of China's leading online gaming companies. This is my speech.Thank you.