Grand games will push own hand tour platform

Absrtact: Yesterday, the Grand game held in Beijing Grand Game Mobile Strategy Conference, announced will build own hand tour platform. Grand games to build a platform for the way to enter the hand tour market, marking the domestic hand tour operation is about to step into the platform of contention.

at the press conference

yesterday, the grand game in Beijing held a grand game mobile strategy Conference, announced that it will build its own hand tour platform. Grand games to build a platform for the way to enter the hand tour market, marking the domestic hand tour operation is about to step into the platform of contention.

In the press conference, the grand game officially released mobile game Platform boutique shop strategy, announced the launch of mobile gaming platform-"G Home" APP (g.sdo.com), and announced that the next year has been prepared up to 36 boutique hand tour in the G platform release.

Prior to this, Shanda games for the smooth launch of the hand tour platform, has used 800 million of dollars to provide data and user services and prepaid card payment of two platform-type companies to inject a grand game. And recently through the platform of the two companies to operate the hands of "the spread of millions of King Arthur" has also achieved more than expected results, according to the statistics of its number of online peak of the numbers exceeded 800,000, become the main revenue of Shanda games.

Shanda Game President Chandonghai in the press conference, specifically, the G home carefully selected 1% fine games, and then use the highest proportion or even buyout to cooperate, after the grand with the way to operate. At the same time, Shanda games will be in Korea, Japan and Southeast Asian countries to launch the G home.

Chandonghai also said that the Grand boutique system not only relies on its own platform, but also implanted other channels and markets, with developers, markets, channels to share up to 90% of the revenue.

End of the company set up a hand tour platform compared to Tencent, UC and other platforms with traffic and user disadvantage. Grand High share of the profit-sharing initiatives, it is not difficult to see is to reverse the disadvantages of which occupy more promotional resources and market share emerged. Prior to a hand tour developers revealed that Shanda games to attract the hands of enterprises to enter the platform, compared to other channels corresponding to increase the share of the distribution of profits.

At present, China's first-line hand tour platform has 4, respectively, Tencent, 360, Alibaba invested by the UC and Baidu bought 91 assistants. Because of the risk of hand tour developers, and game platform as a mobile phone game gatekeeper risk is low, and rely on their own platform for the huge flow, with good returns. So they became the battleground of the Giants.

Chen, chairman of the Shanda Network, said earlier that the short, small size of the mobile game would highlight the importance of the platform. This grand game set up a platform, will undoubtedly aggravate the hands of the platform and Channel of contention, and will become the end of a giant tour vane.

According to the news, NetEase, swimming and the perfect world and other traditional end tour giants are also in full swing to establish their own hand tour platform, the domestic hand platform to form prairie.