Great Carpenter Wenrong

He did not let his company go public-there are many interesting arguments about that. It is said that once the sand steel has finished all the preparations for the listing, the government has come to persuade him to give him the chance to go public to another state-owned company that is more in need of listing, to help the latter out of financial difficulties. Wenrong proudly and sadly said: "Oh, the opportunity to go to the market is for those who need help, the sand steel is not difficult, and do not need help." Since then, there has been no news of the listing of Sha Steel.　　It was not until 2007 that the market came to the news that Goldman intended to be a strategic investor in Sha Steel, Goldman Sachs plans to take 6.6 billion yuan to buy 10% of the shares of Sha Steel, the next step is of course the overall listing of SHA Steel; At the end of 2008, Sha Steel intervened to restructure St copper, which was in the midst of a loss-making scandal, and the latter with Sha Steel at Zhangjiagang. He did not allow his board to be filled with well-known businessmen or investors from various countries, major companies or well-known investment institutions.　　He has struggled to complete the restructuring of the company and has not changed its leadership for 30 years. He also did not lead his own company to complete the kind of "Snake swallow Elephant" type of astonishing acquisition, such as Lenovo acquisition IBM's personal computer business. His most famous acquisition, which took place in 2002, was the purchase of Hosch Steel, a veteran European steel firm ThyssenKrupp, located in Dortmund, Germany. After the takeover, the popular rhetoric in the domestic financial media is that SHA Steel may have bought a pile of scrap metal back. Of course, that is not the case. The 220 million-yuan takeover has benefited Sandy steel. Wenrong the entire factory demolition, packaging, and then transported back to Zhangjiagang Jinfeng steel headquarters, let sand steel capacity jumped to 10 million tons.　　The FT reporter Kynge later described the incident as a landmark event in China's rise. His hairstyle has not changed for many years, but his face looks more dark as iron. He can be a good worker and certainly a good farmer, because one of his notable advantages is diligence. Now that he is over six years old, he still appears energetic and is running at a high speed every day. He spoke Mandarin with a strong Sunan accent, waving his hands to be cheerful every time he spoke on the stage, but the listener, who first listened to his speech, would probably confused. He is not the star entrepreneur in the media.　　He rarely interviewed, almost never got out of the spotlight, and most Chinese didn't know about him or his company. Walking down the street, nobody can tell that he is one of the most successful businessmen in China. In the list of the world's 500 largest companies, the Fortune magazine has just unveiled, the Jiangsu Sand Steel Group is the only Chinese private enterprise to be selected, ranking No. 444. In 2008, it was the Lenovo Group, which ranked No. 499 in the year, and it was the first time that private enterprises in mainland China had been among the Fortune 500. Unlike Sha Steel and Wenrong, Lenovo and Mr Liu have become household names in China and have long been seen as China's iconic companies internationally. But in this one of Fortune 500 companies,Lenovo, which was hit by the financial crisis, was not selected.　　The steel Company, which is in the southern town, has become the largest private enterprise in China. This low-key and mysterious Chinese businessman can inspire how many people's curiosity and speculation! When he was first included in Forbes ' list of China's richest men, he angrily said he was on the "Capitalist blacklist". But in 2009, China's business magazine New wealth pushed him to the top of China's richest man--an estimate that could reach 20 billion yuan. And there is no doubt that if SHA Steel is successfully listed in the future, Wenrong will be worth more. You know, this is a company with a total assets of 110 billion yuan, although the situation in the steel industry in 2008 is worrying, Sha Steel still has a sales revenue of $145.2 billion. But now the wenrong is not as angry as it was then. He looked at my eyes and laughed: "Baitian, not surprised to knock at night." He decided to ignore it and not devote any energy or attention to it. He can not drive, with no money--many years ago, one day, Wenrong business trip back, did not let people answer, hit a taxi, get on the car but found himself without money, thanks to the driver identified him is wenrong, to avoid embarrassment. Wenrong sometimes also happy to open some of the wealth of jokes, he will be around his people hair feeling: "I am what rich ah, are some fixed assets." Those who trade with sand steel is the real rich, said to take out 1 billion, immediately can be taken out, full of cash. "Two of his vast steel empires are located on the banks of the Yangtze River, and they take two hours to drive around a circle." The factory is interlaced with waterways and railways. The complex pipes in the air of steel mills run through water, gas and steam. Here, no one can resist the charm of steel. Just to see the tall, empty workshop, flashing flames of steel in a line of fast moving, it is enough to let people enchanted.　　The men were small in the midst, and workers in dark red overalls and red helmets stood among rows of machines, like priests standing before the majestic gods. Over the past decade, many of China's private enterprises, which have tried to take heavy roads, have weathered and even broken. One of the most famous, when the number of 1.5 hours from Zhangjiagang Changzhou iron Ben. The fate of Dai until today will affect the nerves of the Chinese people. But sand steel and wenrong but not because of heavy and difficult, SHA Steel has been one of China's largest private steel enterprises, and continue to win the fruits of success, it first became the flagship of southern Jiangsu Enterprises, and then become the leader of China's private steel enterprises, is now the largest private enterprises in China,　　It is also one of the world's 500 largest companies, and its main consideration is no longer a matter of survival or death. Where does his business intelligence come from, and how can he achieve such success? I used to ask this question to several Zhangjiagang politicians I met. They all attributed Wenrong's success to ShenBeats. He has a talent for dealing with all kinds of complex relationships. All the articles that describe him will almost always mention his red-topped career, and he has been a former official to the chairman of the Zhangjiagang CPPCC and vice secretary of the party committee. But Wenrong in front of me to refute this statement. In the conference room at Sha Steel headquarters, he said he had never been in politics and worked for the company, and he had no key to his government office and never stepped in there. He only enjoys the name of Red top. Of course, he gives a very high opinion of his ability to deal with various relationships. He thinks this is one of the most important reasons for the success of Sand steel. He is a master in this.　　He is a man of his own. He couldn't tell himself how long he had to work every day. In the early years, just after 6:30 A.M. every day, he would stand in the doorway of his factory, greet every worker who enters the factory, and arrange his work to every cadre in person. Now, though he has ceased to do so, he may still be the most diligent man in Sha Steel. His secretary said, "I can tell from my working hours how long it will take to work a day." Every day around 6 o'clock in the morning, his secretary would drive to the Wenrong house downstairs to pick him up, and then he would arrive at the office at 6:30. Sometimes they can leave the office together at 11 o'clock in the evening. There was a continual visit to Wenrong's office. "An ordinary worker wants to see Wenrong is also very simple, as long as every morning to his office outside the door and so on, will certainly be able to see him ..." Want to see Wenrong, say difficult also difficult, say not difficult also not difficult, go to his office at the door waiting for line. In the queue, there are cadres in the factory, and ordinary workers who want to find him complaining. Just say a few minutes and solve the problem quickly. Said a staff member of the sand steel. The FT reporter interviewed Wenrong with a line: "Through a glass partition, a burly man sits at his desk and looks at the paper carefully." Several clerks lined up in a line, holding papers in their hands. As soon as everyone came to him, the big man grabbed the papers, studied them for a while and gave instructions in a low guttural throat. This must be wenrong. I walked over and lined up ... I have been waiting for a few months, almost near the distance, I will not be sent away. "As long as he is not traveling abroad, he is so divided every day, and he visits at least one of his own factories every week." Before I met him, I was suddenly informed that said to change the location of the meeting, because an intruder was standing outside his office waiting for an interview, and he did not want to see the guests, so the Chinese top rich, one of the most powerful steel industry, hurriedly slipped out of the office, take the elevator downstairs- What sounds incredible is happening to Wenrong. The man who had been to his office had been amazed at the shabby location of his office, and now he was changing into a more stylish office, but his lifestyle had not changed. The building, which is named the "Science Building", is 85.99 meters high. Compared with entering the top 500, Wenrong is more infatuated with the lasting way, it seems that he has a special "9"Of the emotion, sand steel in the Wenchuan after the great earthquake donated the first amount of money is 81.36 million yuan, 8 plus 1 is "9", 3 plus 6 is also "9". In front of the top of the building has a gold-plated gourd, this is wenrong their own design ideas, "science and Technology Building," the three words also inscribed by Wenrong, Font Qing June, no domineering. In his office on the 9 floor, looking out from each window, can see the Wenrong Steel Kingdom, the first visitors, not seen in the eyes of the scene shake, basically is impossible. The corridor of the building hangs the calligraphy work, one of them writes the words of the late Tang Dynasty famous personage Rixiu "The poor do not forget to exercise, the expensive does not forget"--Chinese scholar-bureaucrat's complex is now the businessman to serve as the morals standard. Wenrong is also stubbornly guarding his "way", this "road" mixed with "industry serve the country", "to workers such as children", "business integrity" and other ideas.　　Sha Steel hanging around the safety slogan is: "I do not hurt myself, I do not hurt others, I do not be hurt by others," in fact, from our conversation, this is the wenrong in business has always adhered to the principle and his survival. Three became Fortune 500 companies, and countless Chinese companies used it as a development goal. But Wenrong did not become one of the world's top 500 to show too much joy. When he learned the news, he was on a business trip abroad. "At the end of last year, we estimate that, without significant change, whether fortune is the list of the world's top 500, we are already the top 500 companies in terms of numbers," Wenrong said at a press conference to celebrate the success of Sand steel among the world's top 500 ". Our real goal is not to enter the top 500, but to build hundred years old plant, become the world's most competitive steel enterprises. We are thinking about this problem.　　He is more longing for the "evergreen" Chinese expression: Hundred years old shop. Later, in his black seat, I turned to ask him, if 2010 sand steel failed to enter the world's top 500 rankings, he will feel frustrated, he once again expressed his weak: "Now into the 500, not that you will always stay there." And, getting into the top 500 just shows that some of your stats are up to its standard. In the top 500 there are some companies that are not profitable or even profitable. So to correctly understand, not to say that in the top 500 you are really strong. He simply expressed his views on a variety of issues, no matter how much. Iron ore negotiations, for example, "The problem of iron ore negotiations is within ourselves, rather than external, if the problem is not solved, the development of iron and steel enterprises are empty words", as well as the success of the road, "whether to do steel, or other industries, for a business leader, should be a career, do everything possible to do it well ... Do what you can do.　　Be cautious about what you can't do, or how to survive the financial crisis ... He made an exhaustive analysis of the gap between Sha Steel and Baosteel, and his frankness was astonishing. "We andBaosteel's gap is mainly in four areas, "he said. First, Baosteel's technical innovation ability is stronger than sand steel, its talents reserve is better than that of SHA Steel; Secondly, Baosteel's product structure is more abundant, sand steel is inferior to Baosteel in steel derivative products; third, Baosteel's asset structure is also more reasonable, because of the restricted financing channel, Baosteel's debt burden is lighter than that of SHA Steel; Baosteel has been entering the international raw material market since the 1980s, and it has long-term cooperative relationship with the international three major ore companies. "We have only come in from the beginning of 21st century, and our control and utilization of foreign resources is not as good as Baosteel."　　"But in a separate conversation with me, he immediately denied that he would take Baosteel as a competitor or that he wanted to overtake Baosteel." When I asked him in front of the crowd about the biggest risks and uncertainties that SHA Steel could face in the future, he showed a new vague wisdom: "The biggest risk should be policy ambiguity." This is the biggest constraint. Equality is not equal to policy. That's all I can talk about. After saying that, at the press conference, he leaned over and let his eyes escape from the camera, through the crowd, staring at me: "Do you understand what I mean?" That's all I can talk about. "Then when he sat across from me, he looked me in the eye, and every word seemed to want to see my response, and it was an affront to think that even a fleeting glance would embarrass him." And I also found that his body is already fat, not so strong walking. His face was no longer as hard as iron when I saw him in the distance in the morning. But from his face I could still see the bitterness of his early years, the long hours of his work, the absolute authority and respect that began in middle age, and the skill and wisdom of dealing with all kinds of relationships. All these things were intertwined in his face. Sometimes I can't tell the difference between "us" and "Me" when he speaks, "we" and "I" seem to be one thing, and he sometimes even says "how do we Make Me". But do not think that he is here to show a "I am the country" and "I am the company" arrogance, more accurate understanding should be, he has long been using the collective thinking of the way to think and express.　　He was affable, as the elders of the neighbourhood talked to the next door boy, but according to his subordinates, he could hear the table being banged up from the outside when he talked to his senior. I have also rake the image of all the great businessmen in my mind, see if they fit in with the image of Wenrong: He is a Puritan like Carnegie, who advocates thrift but is not stingy with charity; he, like Henry Ford, advocates simple and paranoid philosophy in his career: serious work, serious work, Or work hard, he was as low-key and diligent as old Rockefeller, and experienced poverty in his early years ... But he is different from all these businessmen because he lives in modern China. He has never had the greatest influence in the business world, like the tycoons, who never looked like him.This has the ability to deal with all kinds of relationships with great skill. He always tries to hide himself in the dark and does not want to show any ambition of his own. He never mentions greatness, and his greatest ambition in words is the "hundred-year-old shop" that countless Chinese companies have mentioned. At the beginning of our conversation, I asked him if he had thought about how he would be mentioned by history-if there was one-and he simply dismissed the question. In summing up why SHA Steel can grow into such a large company, he is not humble, it is because "almost all the opportunities we have seized."