Group buying competition Pattern storage variable glutinous rice dot

Recently, Yi view of the "China Group Buy http://www.aliyun.com/zixun/aggregation/6288.html" > Industry Development White Paper 2012, officially released, the report predicts future group buying market differentiation will further aggravate the next 3 The pattern of the annual group buying market will still change dramatically, and the market leader may be replaced again.

In 2012, the steady rise in group buying first camp glutinous Rice Network and Comment Group, become easy to view the focus of attention and research objects. In the view of Analysys analyst Shou sent, compared to many other group buying sites, these two group buying sites have set the pace of the industry development, less to go "detour":

Early in China to buy "capital enclosure" era, they can be controlled by the investment to tamp the internal strength, steady, the single profit is far ahead of the industry in the first three, accumulated a sustainable competitive advantage, no other group purchase site "Burn the money Sequela";

and the capital mode of failure, group purchase from the "extensive operation" to "fine operation" in the process of transformation, both of the single profit advantage, service advantage began to transform into the overall turnover of the advantages, and in the industry in the cold winter in the trend of expansion, the Harvest group purchase site failure Tide "dividend

At the same time, the early investment in strengthening services, logistics and after-sale and other internal strength, not only laid a stable position in the first camp, but also to cater to the future competition trend of the group buying industry. The report pointed out that, with the quality of users, the effective accumulation of business resources, as well as in the sales, operation, after-sale each link outstanding fine operation, the glutinous rice net gradually becomes the domestic refinement buys the enterprise "the Forerunner", in the Regiment 800 statistics group buys the service quality five good website ranking, the glutinous rice net many times ranks in each buys the website the first.

On the contrary, the Analysys report points out that the group-buying site, which was dragged down by early-burning money, has laid off and scaled back last year, and that the side effects of this will gradually show up in 2013, with weak competition. In this way, glutinous rice Network, comment on the group is expected to rewrite the industry pattern of the biggest competitor.