Growth vs slowdown, hand-travel market variables

Introduction: With the popularity of intelligent mobile terminals, mobile gaming market also ushered in their own spring, leisure, puzzle, action, card and other mobile games become People's "new favorite."
With the popularization of intelligent mobile terminals, mobile gaming market also ushered in their own spring, leisure, puzzle, action, card and other mobile games become People's "new favorite." And the end of the tour, the page and single game, and so on, are affected by varying degrees-end-travel growth slowed down, single game more depressed, the page is completely mobile game beyond. According to the data, 2013 China's overall market income of the game is 89.16 billion yuan, of which the ratio of page travel accounted for 17.8%, mobile game accounted for 16.7%.

The 2014 China game Industry report showed that the 2014 Chinese game market overall income reached 114.48 billion yuan, the page tour for 20.27 billion yuan, accounting for 17.706%. Mobile game Hurricane Dash, up to 27.49 billion yuan, accounting for more than 24.014%. Page tour is completely moved beyond the mobile game, although there are its own factors, but the focus is on the mobile game to rob users, time and consumption. Does the mobile game have more room to grow in the future after completing the milestone beyond the page tour?
Fast-growing, promising giants leading industry development

Mobile games in recent years has been a rapid growth trend, a large part of the reason is that industry giants in the industry chain guidance. Tencent, Baidu, 360 and other mobile gaming platforms, and constantly use their own traffic and resource advantages, to send users a variety of mobile game information, to attract players into the world of mobile games. Even Tencent and other gaming platforms, both as "referee", and as "athletes", and constantly agents, independent research and development of High-quality hand tour, and then through its platform for viral spread.

Coupled with the emergence of a large group of excellent mobile game manufacturers, mobile games in the content, quality and so on gradually into a new stage, the user's attractiveness is more and more, the entire industry in the past few years has shown an outbreak trend. At present, mobile gaming revenue over the page, is entirely expected.

And in the next time, industry giants will continue to play a good role in guiding the mobile gaming market to increase the signal, to maintain the increasing revenue. Recently, Tencent launched the "mobile game double 12 Carnival" activities, to attract tens of millions of players to participate, will move the charm of the game again passed to the user. And 360 to 400 million U.S. dollars investment cool under the brand of mobile phone power products, from another aspect to enhance their own applications, mobile gaming platform strength, for the industry is also a good signal. Apple in the promotion of user pay, consumer habits and constantly strive to issue support for UnionPay pay, 1 yuan to buy the app, and other big strokes. The latter, in particular, has directly increased the number of downloads in the App store by 11 times times, and most of them are mobile games.

This means that mobile gaming will continue to grow in the next very long period of time, and may even become an indispensable pillar business for some giants. Overall income will also increase, the future beyond the end of the tour is not impossible.

Unfavorable factors cannot be ignored.

But at the same time, the mobile gaming industry is not all good news, those adverse factors can not be ignored. Overall, the mobile game's carrier-intelligent terminal growth has slowed. The decline in tablet sales is obvious, and smartphone sales are equally grim.

"The heyday of China's smartphone growth has passed," according to a new study by IDC, the US Market Research Institute. "According to the data. China's third quarter smartphone shipments amounted to 105 million, the chain growth of 1%, year-on-year growth of 11%, far below the previous growth rate. Mobile game is accompanied by the development of intelligent terminals, now "host" growth slowed down, mobile games, although not a sudden stagnation, but it may be maintained in a small increase in the situation, no longer the momentum of the past hurricane.

In addition, on December 17, the 2014 Annual meeting of China Games industry, Press and publication SARFT deputy director Sun Shoushan said, to implement the mobile network game Classification examination and approval management measures, the general administration of "on the strengthening of mobile network game Publishing Service Management Notice" will be issued in the near future. Among them, eliminate class, Tower prevention class, run cool and other leisure puzzle domestic mobile network game will greatly simplify the approval process.

This is good news for light games, but it is likely that the action class, shooting class and other games will increase the approval of strict degree, perhaps to some extent, will affect the mobile game in the subdivision of the balanced development of the field, and thus affect the rapid advancement of the entire industry.

Growth vs slowdown, hand-travel market variables

Overall, the mobile gaming industry is still showing growth. However, after a certain stage of development, the variables will begin to increase, and even the occurrence of growth and slowdown occurs alternately. And this depends on the game platform/developers, intelligent terminal Enterprises, users and even public opinion between the "harmony", one side of the deviation, will have a ripple effect, affecting the entire industry trend.

For mobile games, I have only one suggestion, that is, to set up a grading system as soon as possible to protect children and young people's healthy growth. If you wait until the mobile game really becomes the leader of the game, management will be more trouble, then the establishment of grading system will only be "wishful thinking."