These days to participate in the teacher Jiang's online training, as a novice, feeling a lot, determined to become a real Guangxi network promotion master. Before attending the training, I have always told my friends that I was doing network promotion, but in Jiang's mouth we are the hands of the network of migrant workers, it workers. There is a class on the analysis of competitors, relative to other content, this Part I was listening more carefully, this article is the main content of the network to promote the process, how to analyze competitors, is a summary of the results of their lectures on this period.
First, from what aspect analysis opponent
Competitors can play the role of predecessors in many cases. What are their strengths? What are they doing? What do they want to do next? Companies to develop, relying on their own ability is not enough, to observe the development of competitors, to learn from the successful experience directly apply, can make us take a lot less detours. Is the so-called enemy, win, then we mainly analyze the opponents of those situations?
1, competitor website background: Domain name time, team size, member background, input
3, competitor personnel distribution: editing, technology, promotion and sales and other departments of the staff distribution, find out the strengths of the opponent
II. analysis of potential customer groups
Analyze the customer first to subdivide the customer, including gender, age, geography, income and expenditure, hobbies, internet habits, etc., so that we in the formulation of promotional programs more targeted, according to the requirements of the target users or habits to develop promotional programs, truly targeted, our goal is only one, That is to improve the user experience.
Third, to determine the promotion method
Collect the opponent's promotion way, analyze the competitor's promotion means through the collected data, from the side to inquire about the progress of opponents and achieved results, to determine the promotion strategy, listed will be used to promote the method, such as forum Community posting, blog promotion, mass mailing marketing, QQ Group Communications, soft text publicity, promotional activities, network advertising, etc. Evaluate the pros and cons of each method and how to implement it. My Guangxi Network Promotion Exchange platform is so slowly sitting up, every day to observe the effect of these methods. The collection of good sites to classify, this is a wealth ah.
Iv. set a good work plan
What do you want to accomplish every day? What kind of effect do you want to achieve, not to see what is the reason for yourself to set a good work plan, every day resolutely work according to plan. Usually work without the goal is blind, their professional skills can not be improved.
This article starts in the love ask net http://aiwenwo.net/Guangxi biggest network promotion exchange platform
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