Guo Lei Talk about BigWorld idea what is more valuable than new users

With more and more online games based on BigWorld engines in the country, the online game development technology from Australia has been recognized by more and more Chinese game developers.　　According to the latest statistics, BigWorld has become China's game industry business engine licensing market share of the first engine, as at the end of April, including the mainland, Hong Kong and Taiwan, the number of engines authorized more than 40. As a 2002-Year-old online gaming middleware technology company that was founded in Canberra, the development of BigWorld is surprisingly rapid, and as a young company, with this kind of question, what can be done in a strong business engine licensing market,　　The reporter made a special interview to Mr. Guo Lei, Director of Greater China of BigWorld company.　　17173: What is the current status of BigWorld in China?　　Guo Lei: So far, there are 22 users in China using the BigWorld engine to develop 24 large multiplayer online games, while in China there are more than 40 licenses, of which more than 10 engines have not yet been officially opened by developers. 17173: How about the size and strength of the 22 companies in China?　　What is the status of these 24 game development? Guo Lei: The size of the 22 companies in China, BigWorld companies have been licensed by some developers to disclose some of their project information. These 24 games have 7 games in public testing or equivalent to the commercial operation phase, that is, players can play these games online. At least 4 new games will be released at home in the year.　　To be mentioned, the 7 games developers are the first 6 to buy the BigWorld engine users, and these 24 games are all large multiplayer online 3D network games.　　17173: There are many excellent business game engines in the Chinese market, such as cry Engine3 and unreal, can you compare bigworld with them? Guo Lei: You asked me a question I couldn't answer, and I can only say that any business game engine has its own scope, as do some of the same open source engines. BigWorld engine is a focus on the development of online games engine, in line with the most technical requirements of online game development projects, so in quantity, the number of Chinese game developers buying BigWorld engine will be more than the purchase of the rest of the engine. But also some of the other well-known business game engines, in rendering than the BigWorld engine, so in the heavy rendering and light network demand in Europe and the United States in the market, their number of licenses far more than BigWorld company.　　In operation, I have directly rejected the purchase intention of some domestic game companies, directly recommended the rest of the business engine, because, according to their project technology requirements, the rest of the engine is more appropriate, in a word, the operation of the industry has specialized. 17173: This is the first time I heard the sale of the door to the door, can you explain? Guo Lei: Some of the domestic development team think that the purchase of what engine will be able to achieve what function, certain products can be made, this view is debatable. The same Mitsubishi sports car, the rabbit can drive to the disaster area to save people, and Wang eight can drive to the urban area. Things are the same thing, but the people who use it are different, and the result may be quite the same. In the gaming industry, the experience of each development team, development experience, development level, development environment and technical specifications for each game project, target players, and even target client hardware parameters can be completely different, so only the most suitable engine for a development team and a project, not the absolute best.　　Of course, as an engine technology dealer, you need to tell the user exactly what you want before you sell your technology. A joke. There are several types of people in the game industry that are not trustworthy, including those who sell the engine, because most of the engine is Wang Po, when the Wangs meet the people who buy the engine, they will say that the company has used our engine to make many good works.　　Of course, this certain company's game product May and wants to sell the engine the person's project to have no similarity, but the wangs will more or less consciously or unconsciously in front of potential users to ignore this, if the wangs understand that they are ultimately and the user share of honor and disgrace, then the licensing industry will be fewer of the ingredients of the flicker.　　17173: You are really humorous, but you are not a member of Wang? Guo Lei: Yes, I'm one of the many, but I'm not a mainstream king, because I do not preach my own home engine good, I also never belittle other's engine poor, first of all, I have no right to evaluate, because I am not the end of the use of the engine, only to eat eggs to comment on the taste of eggs, not the eggs.　　In addition, the engine was not good or bad, but only appropriate and inappropriate to say.　　17173: What is the concept that you mentioned to share the honor and disgrace with the user? Guo Lei: The share of honor and disgrace is a responsibility, the domestic game industry is generally a quick success of the idea, many investors and bosses will require the development team in a very short time and limited resources to complete a project. This is true, otherwise the engine authorization business will not be in full swing in the domestic development.　　There are many engine and game development technology providers in China's gaming industry, the responsibility of a technology provider is to examine whether a potential user's technical team can use your technology, and the boss's brain is not clear whether the money in the purse is enough to make an employee's salary, rather than to see if the potential users now have enough silver to buy your technology. There is an argument at home think the same technology, foreign development team in the application level is higher than the domestic development team, but this is only a temporary appearance, and when this appearance, the technology provider, should not blame the domestic user's development team poor or poor communication, Instead, think about what kind of help you have given to your users, which is not enough. DomesticThe game development technology and foreign than the temporary gap is the fact that this gap requires technology providers to help users to make up, rather than simply throw the responsibility to the user. As a technology provider, if you realize that a company you're negotiating with is not technically well, and you're not going to offer to help after the purchase, you shouldn't have sold the technology to the company.　　If you sell your technology to someone else, you are duty-bound to help him make the game unless he has a problem in the Non technical field. BigWorld in the domestic whole is in accordance with my idea in operation, I very cherish the reputation of bigworld, I have said: BigWorld is with the user share of honor and disgrace.　　If a user uses a BigWorld engine to develop a game that fails or is slow to fail, then in reality the ultimate face will be bigworld.　　How does 17173:bigworld company do at this point? Guo Lei: BigWorld Company In addition to the engine authorization, no other business to gain profits, so the engine business can not fail, so any one user is important to BigWorld, any user's game development project failure for the BigWorld company is a loss, Thus BigWorld is duty-bound to help users to use a good bigworld engine. BigWorld Company's Chinese users of BigWorld engine application level is not worse than foreign users, bigworld in Europe and the United States have Wewandi such large users, Chinese users of the BigWorld engine application level, and Wewandi compared to the developers, there is no gap. Can do this, is active and user communication, initiative to ask users more questions, actively care about the user's project progress. I often send the most experienced engineers to the most talkative Chinese users to ask questions, the first time to ask no problem to go to the second, the second can not ask to go the third time. Help the user's game development technology to get the fact promotion, this is bigworld as a technology provider in making money when also want to do the responsibility. Although we have paid a little more, we have also received a generous return. In this year, BigWorld gave up the resources invested in the pre-sale work, but put the resources into the After-sale technical support of the old users.　　For BigWorld, 1 satisfied old users are more valuable than 10 new users.　　17173: You mentioned give up the pre-sale, I sounded very fresh, this is the BigWorld company's overall strategy? Guo Lei: I'm sorry I didn't make myself clear, BigWorld. The company just gave up the pre-sales resources in Greater China. For example, although the greater China market budget increased this year, but at some of the domestic trade fairs on the contrary see BigWorld Company's figure, this is because I put the budget into the BigWorld domestic existing users, Iwill run technical meetings for existing users, such as the BigWorld China developer Conference. And the new company that wants to buy BigWorld engine is also very difficult to see BigWorld engineer. Because engineers are staying in the office of an existing user. For example, a Taiwanese company was talking about buying an engine a few days ago, and I really didn't have a good engineer to give him a technical demonstration, so I had to introduce him to the nearest 3 BigWorld users in a day.　　Although BigWorld Company does not have a person to accompany them, but BigWorld's 3 users have made the very detailed technical explanation to this Taiwan company.　　17173: The ultimate benefit of this strategy is the company itself, this approach is more sensible, so below you have any plans to advance your strategy? Guo Lei: I am planning to build 7 user experience Centers in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou and Wuxi, where the BigWorld engine technology will be displayed in the user's office. The prerequisite for doing so is that the user is naturally satisfied with your technology and services.　　I am also preparing to expand the size of the BigWorld company's operating organization in China, and the technical resources in Sydney long-term deployment to the domestic, one is to better provide users with technical support, the second is to train the existing domestic technical support team, of course, the result is to provide users with better technical support. The current BigWorld in Greater China is in line with Chinese user thinking in its operation and strategy.　　Having full independent decision-making power over strategies that involve greater China makes her look more like a Chinese-born company. Personally, I do not want BigWorld company in the country is only a simple engine authorized company, I have been with the press and publication administration's leadership in exploring how to do something to improve the overall development of the Chinese game industry, of course, these things are long-term and need to invest in the amount of resources is huge. (Text/17173 reporter Gu) Appendix: Domestic use of BigWorld engine produced, in the open test or near commercial operation stage of large-scale multiplayer online game information: Guangzhou NetEase: "World Two": May 2004 began research and Development, March 2006, the first open technology test,　　December 2006, the first public test, March 1, 2007, the second unrestricted public test; April 2007 announced the Melt Down, March 2008, the new "World II" began to open test; "Genesis West Tour": October 2007 began research and Development, April 2009 began public testing; Beijing Tian Lian century, "Ten Faces Ambush Online": June 2005 began research and development, due to the project changed hands, between March 2006 and October Project has 8 months of stagnation; the first public test in January 2008. February 2009, "The Ten sides ambush online" moreCalled "The Chivalrous Biography" and began the public test. Hangzhou Five flower Horse "Rong World": December 2006 began research and Development, October 2008 began to open test; Chengdu RSCG Albert "overbearing": October 2007 began research and development, the beginning of the public test in September 2008; Taiwan Yu June, "The Three Kingdoms Pass online 2": 2006 7 Month began research and development, April 2009 Open test;