Guohua second enhanced version of the heated, three-day turnover of up to 106 million yuan

According to Taobao News, a "Guohua second enhanced version" of the insurance financial products received by the hot, since September 9 on the line, 3 days turnover of up to 106 million yuan.

On the Poly-cost web page, "Guohua second enhanced version" of the purchase number reached 8,247 times, positioning is a insurance category of universal insurance products. Product introduction information shows that the product for one-year financial products, 1000 yuan for sale, the expected annual return rate of 5.2%. "The interest rate is higher than the term deposit!" In user evaluations, such a measure is largely accounted for.

Taking a 30-year-old customer to invest 10,000 yuan, for example, his account in the end of the first year can be more than 520 yuan. In addition, if the user dies or is completely disabled for the duration of the insurance period, 5% of the account amount can be added as an additional guarantee in the recovery of all the amounts in the account.

Taobao related responsible person, in the record of the participation in the buyers, nearly 50% ago never tried Taobao wealth management products. Among them, customers aged 35 and below accounted for 80% and contributed 70% of the turnover; 23% of the buyers traded at 1000 yuan.

and 46-Year-old to 55-Year-old customers the highest unit price, per capita reached 5000 yuan. The highest turnover is a 31-year-old male from Guangzhou, and a 55-year-old mother in Zhangjiakou, Hebei, became the "creator" of the insurance product's broken billion record. There is also a quite surprising data, 2 70-Year-old also participated in the Guohua second group purchase, respectively, 1000 yuan.

"Universal Insurance in all products of the ' wealth Management ' color is the most strong, and the security of the safety of the function, it is more suitable for the reasonable allocation of assets function." Tuo, a professor of insurance at the Capital University of Economics and Trade, told reporters that the product content of universal insurance is relatively simple and suitable for sale on the internet.

Tuo also suggested that the products of the underwriters should not only spell profits, more should be from how to meet the growing needs of customers to make a fuss, increase the added value and attractiveness of products, "consumer demand for insurance products and understanding of a step-by-step process, the current customer began to recognize the insurance has a dual function of financial and security." ”

"Balance treasure let us see the huge financial needs of Internet users, the future will focus on Taobao financial management to meet the diverse and convenient financial needs of young people." Those accounts are free of hundreds of yuan, thousands of yuan, can also enjoy higher than the interest of the Bank investment income. "Taobao Financial insurance operations expert Scar said that at present, Taobao financial products to insurance products mainly for the future or will provide more rich financial products for netizens."