Haier washing machine Localization innovation enhance Asia-Pacific brand reputation

With the further development of economic globalization, the consumption concept and consumption tendency in all over the world have undergone profound changes. What is the trend of consumption in the Asia-Pacific region of the world's largest white goods market? Recently, the Ministry of Commerce of International trade and Economic Cooperation Research Department of Consumer Economics (CAITEC) on washing machine consumption for the Asia-Pacific users of market research. The results showed that more than 70% of respondents said they would recommend Haier's washing machine if they were asked to recommend washing-machine brands from China to their neighbors. Haier washing machine is changing the local user to the European and American brand-oriented traditional propensity to consume, in Asia-Pacific brand awareness continues to strengthen. Market observer analysis that Haier washing machine access to the Asia-Pacific region users of highly recognized from Haier products to the Asia-Pacific consumer market to maximize user demand satisfaction. In Southeast Asia, especially in Thailand and other regions, because of climate and other reasons, people have to change a lot of clothes every day, and some family habits only on the weekend wash clothes, so save a lot of clothes, so with large capacity and strong power of the washing machine to meet their needs for life. Haier for the special needs of these users, launched a large capacity of 12 kg professional washing machine, once listed by the Local users of all ages. In addition to innovative user experience of the differentiated function, Haier washing machine world-leading design and quality has also improved its reputation in the local market. According to Caitec's report, nearly 80% of Asia-Pacific market respondents believe that Haier washing machine in the product design has been synchronized with the European and American brands, to reach the international level. Haier washing machine in the Asia-Pacific Consumer market excellence, the experts said, Haier washing machine attaches great importance to the user experience, so through the various contacts with users to accurately grasp the user needs, and in the global integration of first-class resources for technology and product innovation, these three major elements to ensure that Haier in the local competitiveness. On this basis, Haier constantly improve the product's user experience and Word-of-mouth, innovative products continue to lead the trend of industry development and consumer consumption trends.