Han Ding Consulting: entrepreneur Behind the entrepreneur

As the largest IPO consulting company in China, Ding-ting consulting industry and media attention in recent years. We have an interview with Wang Yushou, executive director of the Han Ding consulting company, in order to have a deep understanding of the industry and Han Ding Consulting.

Journalist: What is the background of the fourth kind of financial service institutions that have been vigorously developed in recent years?

Wang Yushou: In the process of listing, the main service providers include securities firms, accounting firms, law firms and the fourth type of financial advisory services. The fourth kind of financial Advisory service organization is characterized by a wide range of services, simple is corners, to provide some traditional intermediary agencies outside the advisory services, but we believe that this part of the market demand is not inferior to the licensing business.

Reporter: What achievements has the Han Ding consulted?

Wang Yushou: Han Ding advisory carried out more than 330 enterprises IPO advisory services before listing. More than 20 enterprises two times on the advisory work entrusted to the Han Ding, this is enough to reflect the comprehensive strength of the consulting and competitiveness. Many of these companies have been listed successfully. Of course, this also reflects the Han Ding consulting and investment banking and other traditional intermediary between the tacit cooperation.

Reporter: What is the current business scope of the Chinese tripod consulting?

Wang Yushou: Our service content is: Help the listed company to carry on the listing integration work. Details include:

1. Pre-IPO specification (including IPO diagnosis Consultation, standardized management, IPO coaching before entering the brokerage)

2. Pre-IPO financing (including enterprise value analysis, business model consulting, business plan, private placement financing consultant)

3. IPO Materials Consulting (market segmentation research, investment projects can be developed, development strategy objectives, risk factors analysis)

4. After listing services (including mergers and acquisitions, market capitalisation management, asset appreciation, etc.).

Reporter: Competitor rumor said that the Han Ding consulting company only more than 40 people, is it true?

Wang Yushou: This is not true, in fact, the Han Ding consulting Beijing company has more than 40 people, our country 14 branches and offices accumulated more than 200 people. And all of us are paid social security, we can inquire through the Social Security Bureau Ding consulting each branch of the number of consultants. And to show that our company is all full-time.

Journalist: How many branches and offices are in total?

Wang Yushou: Han Ding Consulting 14 branches and offices, and the Office has been continuously upgraded to branch offices, and have a detailed address, all sectors of the community can go to field visits.

Principal address

Han Ding Western Office: Beijing Jinrongjie 19th, Fu Kai Mansion, block B 1708

Xinyuan East Office: 18 Floor, Ping An financial center, Chaoyang District, Beijing 1803

Han Ding Consulting Office: Shenzhen Futian District, Greater China International Plaza 17 Floor 1714

Han Ding Advisory Office: Shanghai Pudong South Road Shanghai Securities Mansion Beita Room 2009

Han Ding Advisory Office: Shanghai Pudong New Century Avenue, 88th, Jinmao Building, building three, 20 floor, 04 units

Han Ding Advisory Office: Hangzhou Staff Road 18th, EAC Europe and the United States Center B-1511

Han Ding Advisory Office: Chengdu Air Road 6th, Fung Tak International Plaza, 2 block 1-301

Han Ding Advisory Office: Guangzhou Tianhe District Metropolitan Plaza 33 Floor 3314

Han Ding Advisory office: Wuhan Optics Valley Xindu Building 3 Block 515

Han Ding Advisory Office: Suzhou Wuzhong Economic Development Zone Management Committee Building 1

Han Ding Advisory Office: Jinan Jinan Shun River Street, 66th Ginza Crystal International B Block 1615

Han Ding Consulting Office: Xi ' an high-tech zone, Xi ' an District Management Committee B Block 10801

Reporter: Han ding consultation is said to have 2 senior executives to leave the previous period, because of the differences in management holdings, you can explain it?

Wang Yushou: From the market point of view, these are normal. Most competitive companies are able to keep a professional ethics, the Department of People leaving business after the competition for the malicious slander, this is not a moral behavior. Han Ding and any other company can not rely on abnormal means to achieve sustained success, only to create value for customers is the way to success.

In fact, the Chinese-ding consultation of the internal shareholding platform has been completed, has been more than 20 management shares. These shareholders will share the benefits of the growth of the consultation.

For those employees who do not hold shares, ding-ting consultation also has a complete salary system and promotion plan, as long as it is in the Han Ding consultation has a good performance and employment for a period of time employees, have enjoyed a good return.

Reporter: Han ding consulting database backstage How

Wang Yushou: Han Ding consulting with 3 years of time to establish a 50 industry sectors, more than 3,000 market segments of the research database, and through continuous updates to track industry trends.

The construction of the database, the Han Ding has always attached importance to the current Han Ding has a dedicated team to operate this matter. There are sixty or seventy analysts and business monitors dedicated to database building and maintenance. This is the cornerstone of the survival of the Han Ding, the future market will see the Chinese tripod consulting database to become a commercial platform, we have long-term planning.

Journalist: I hear you don't have a college diploma?

Wang Yushou: Yes, I didn't graduate from college. But did not stop the pace of learning, before joining the Han Ding consulting, I have more than 2 years of time in the National Library. When the 2005 board opened, I immediately realized that the opportunity to start a business. Because I found that more and more enterprises are concentrated in the market segments, and the National Bureau of Statistics is often not statistical market segments of the data. Therefore, the first day of consulting the establishment of the Ding, focus on market research and data analysis.

And I've never advertised myself as a college diploma, but the outside world has imposed on me a diploma, and I've never faced any rumors. After all, the best value for me and my team is to provide better services to our clients, rather than to show my clients that I have a college diploma.

Individual organizations use the media for my personal defamation is more vulgar, this is in fact the category of personal attack, my team and I have not made an explanation is not want to use the media to fight. Our focus is on creating value for our customers. For example, in 2010, Han Ding advisory signed more than 140 IPO, refinancing, merger and reorganization Consulting contract

Reporter: Is there any need for improvement in the consultation of the Chinese ding?

Wang Yushou: Han Ding Consulting has been changing, one is the improvement of internal management, after all, we have grown at a high speed of 5 years, almost every year the performance is 300% growth.

For customer service, we are always in the reflection and progress. The establishment of the core department, for example, is entirely based on the model of the world's leading investment banks and consulting firms. The Kernel department specializes in controlling the quality of the project process.

Han Ding all consultants for the national unified deployment, according to the breakdown of the industry to organize the corresponding team, professional division of labor. The quality of the consultation is not dependent on a single team to grasp, because we realize that only a team to provide advice to the enterprise, the company does not have the resources to support, there is no database supporting, the results are often unsatisfactory.

There must be some deficiencies in the past, but those are the problems in development. Any company's mistakes in management and services during the start-up and development stages cannot be completely avoided. In the outside world, Han Ding counseling is not an angel is the devil, after all, Han Ding Consulting has been leading the IPO advisory field. Now around the IPO industry chain to create a new type of financial services group.

Reporter: How do you feel about the development and prospect of IPO consulting?

Wang Yushou: China's financial industry and consulting industry is growing rapidly, China's high-speed economic development determines that we will face a huge market, any person and company with the ideal should be able to get a good harvest.

Reporter: As we all know, the competition of consulting industry is the competition of talents, what is your opinion on this?

Wang Yushou: Up to now, Han Ding consulting a total of more than 200 full-time consultants, Han Ding never hired part-time and interns.

Han Ding advisory set up 40 segments of the market Consulting Division, in the Ding Consulting 200 consultants with financial capacity of more than 80 people, of whom more than 40 people from the corporate finance department, more than 20 people from the four major accounting firms.

Reporter: Han ding consulting branch all over the country, why to spend so much money to do this layout?

Wang Yushou: As we all know, enterprise listing is not a matter of overnight, the need for continuous and uninterrupted provision of localized services, Henkel Consulting in this area with a great advantage of localization services. Han Ding in Beijing, Shenzhen, Chengdu, Shanghai, Wuhan, Suzhou, Wuxi, Jinan, Hangzhou, Guangzhou and other regions with 14 offices, to achieve localization services, for the IPO enterprises, this is particularly important, we can do timely response and personal service.

To achieve standardized chain management is the pursuit of Han Ding consulting, the reason why the Chinese tripod consultation in the national layout is the basic reason is the implementation of a standardized chain operation.

Journalist: What is the service advantage of ding-ting consulting?

Wang Yushou: The biggest advantage is that we are very familiar with the audit rules of the SFC and the exchange. At the same time, it can be summed up as follows: The experience accumulation of listing consulting, the advantages of localization consulting service, the complex talent structure, the research database advantage of market segmentation, and the ability of financial analysis.

Reporter: The management level of the consulting project operation embodies the core competence level of the consulting organization. However, how to improve the ability of project control, to achieve efficient use of resources, how can I ask how to effectively solve these problems?

Wang Yushou: The first thing to emphasize is that the consulting project is not dependent on a project manager or several people, and the complete internal control kernel process.

The success or failure of the consulting firm's project is more dependent on the project manager, each of which has its own unique approach and lacks the standards to effectively guide the operation of the project. There is no good way and metrics to measure the work performance of project members. Many projects are being carried out at the same time, not knowing where each project is going now, and not taking advantage of the limited staff to do more work.

Ding-ting consulting services for the customer to provide standardized management of the project Consulting Service: The project task of standardized management, project work task decomposition, task-related document template design, project resource deployment. Mainly in the following areas: the management of the project execution process, the risk monitoring model based on the managerial process, the input and output management of the investment bank project, the design of the project budget and the accounting system, the sales management of the large clients and the coordination of the multiple project sales resources.

Journalist: How do you keep data neutral, objective, and authentic?

Wang Yushou: Han ding consultation and customer signing joint legal liability, if the data fraud or serious distortion, we will bear the legal joint and several liability, in China, few consulting companies dare and customers have such a commitment. There are a lot of companies to Hong Kong and the United States are very surprised, they think many advisory bodies are afraid to cancel such a clause, why Ding Ting consulting the contrary, I said, we have to go to Hong Kong and the United States listed more than 30 companies to provide IPO consulting work, has not encountered legal complaints.

And the Han Ding consulting all the data have research working papers and data inference process. We will not be for a customer to fake, because we have more than 200 people consulting team, the cost of fraud is very high, but also violate the most basic professional ethics, Ding is not a few people's small consulting company, involving more than 200 people's career prospects.

Reporter: What do you think is the biggest characteristic in the management of Han Ding?

Wang Yushou: The consulting business of the Chinese IPO has been made into a production line, fully standardized.

Journalist: The partner system is the general mode of operation of the consulting company, why does the consultation not adopt the partner system?

Wang Yushou: Excessive partnership is the beginning of a failure of a consulting firm. The partner team of hundred people, will inevitably cause the operation quality, standard, the process is not unified, dispersed partner team, also become the brand protection under the contract and contractors Department, and then lose the unity of consulting company, it is difficult to fulfill the commitment to customers. Quality is the vitality of consultation, and brand is the guarantee of quality. The consulting firm's Brand represents a leading figure, representing a system of methodologies, representing a unified standard, or representing an organization's value commitment to its customers. So, Brand is the most precious intangible asset of consulting company. Excessive partner system means the excessive output of the brand, which will make the brand use extremely disperse, the brand value is diluted seriously. This means that consulting firms will become a collection of workshops under a brand name. Therefore, the Han Ding consultation from the inception of the abandonment of the partner system.