Handset manufacturers compete to seize the low-end market

This reporter Rebin 3G era, the various sections of gorgeous mobile phone smart terminal large overflow color. At the same time, the latest data show that the number of mobile internet users in China has more than 300 million, but most of the low-end users.　　Visible, in the low-end smart market business opportunities, many manufacturers have launched low-end mobile phones, in the mobile phone's smart war. Low-end smartphone market potential in the 3G era, smart phones have become mainstream, smart phone market development. In 2011, manufacturers were shipping smartphones 472 million units, 2010 to 305 million, the growth rate would reach 55%, and by 2015 global smartphone shipments would reach 982 million units, almost twice times in 2011, IDC reported.　　As Kevinrestivo, a senior analyst at IDC, said, "The gates of smartphones have been turned on" and smartphones have become a big trend. The market scale expands unceasingly, each section gorgeous smartphone has been listed, the luxurious machine, the inlaid rig, the high-end machine, 4G flagship machine ... The disorderly flower gradually wants the attractive eye.　　However, because the majority of users in the market are still concentrated in the low-end market, high-end smartphones 3,000 or even higher prices, is clearly not the low-end market users can enjoy. Take China, the world's largest mobile phone market, for example. The latest statistics show that by the end of 2010, China's Internet computer users have reached 469 million, the number of mobile internet users has reached 326 million. By 2013, China's mobile phone users will reach 720 million, accounting for the proportion of China's population will reach 52.9%. But industry experts say most of China's mobile internet users are still low-end users.　　Therefore, for the low end of the market there is a huge number of people at the same time, the mobile internet demand for this part of the crowd, too high-end mobile phones are obviously daunting, and the cost-effective low-end mobile phones are bound to be very popular.　　Industry analysis also points out that price will be the key to expanding the demand for smartphones, and low prices will drive more than 60% of the world's functional mobile phone users into smartphones, so low-end mobile phones or mobile phone manufacturers, operators of promotional strategies, will be able to effectively drive from the functional to smart mobile phone change. At the same time, in the smartphone market, the growth potential of low-end smart phones is viewed with optimism. Gartner, a market-research agency, estimated that the global handset market was close to 1.8 billion in 2013, with less than $300 of handsets taking up more than 80% per cent of the market. Another research agency, Strategyanalytics, predicts that global smartphone shipments could climb to 600 million in 2015, with the main growth driven by low-end handsets ranging from 100 to 200 dollars.　　This shows that the low-end smartphone will become a battleground for all handset manufacturers. Manufacturers compete to seize the low-end market in fact, whether manufacturers or operators have been concerned about the low-end intelligent market opportunities, and constantly introduce a lot of practical, high-performance, inexpensive intelligent models. It's enough to suckDraw attention to consumers who want to use smartphones but are deterred by the price of high-end models. At present, smart phone battle in the low-end market is very busy. It is said that Samsung's two new smartphones, Samsung EXHIBIT4G and Samsung Gravitysmart, will be listed at the end of the month, with two new machines having a two-year contract price of less than 100 dollars, and TCL Communications following the launch of the lowest-priced 3G smartphone in the country, A high-end Android 3G smartphone will be launched in the recent days, while the midrange market is still its domain, while China Unicom, which has always been the top brand, has just launched its first new-defined thousand-dollar smartphone, ZTE BladeV880.　　Even the consistently strong Apple, in order to gain a bigger share in the Low-cost handset market, or will launch the price of about 300 dollars of low-cost version of the iphone ... Domestic operators have been exerting the low end market of smart phones. Since last year, the three major domestic operators have launched thousands of yuan within the 3G smartphone, so that 3G mobile phones to popularize. In view of the huge demand of low-end market, through the enhancement of the terminal subsidy, the operators reduce the threshold of 3G by means of terminal subsidy and telephone subsidy. For example, China Telecom customized entry level thousand 3G mobile phone Huawei C8500 has created "Hundred Days sales million" success.　　Data show that by October 2010, the domestic 3G mobile phone sales in one month first breakthrough 5 million, thousands of 3G smartphones become the main force.　　Predictably, with the 3G user competition further white-hot, each manufacturer in the technology and the user experience is becoming more and more mature, in the low-end handset competition will also be more intense. Intelligent Upgrade User Experience "with the advent of the killer mobile Internet applications such as Weibo and video, people's demand for 3G applications has arrived." "China Unicom Group Sales Department general manager Yi Yingtao This sentence is also explained that China Mobile Internet development potential is huge, in the next few years is expected to become the largest market in the country."　　From this aspect, the development of mobile Internet terminals, especially the emergence of intelligent terminals, so that 3G mobile communications and terminals have ushered in the development of opportunities. The low-end smartphone by virtue of the silk is no less than the hardware and software applications of high-end machines and convenient operation, become the mobile phone market, the most "pro-people" products, "low price, low quality, inexpensive" has become the most persuasive "gold sign" in the low-end machine. Samsung this month will be listed in the two of the middle-end of the new machine as an example, Samsung EXHIBIT4G equipped with the Android2.3 version of the system, using a large screen full touch control design, with a 1GHZ CPU frequency processor.　　Samsung Gravitysmart is equipped with a Android2.2 version of the system, using a sideslip qwerty keyboard design. However, the phenomenon of smartphone homogeneity is becoming more and more obvious. Recent criticism of the smartphone into the "thousand Machine side" of the circle. At present, the market of mobile phones not only in the appearance of "Thousand Machines AFace ": The same touch screen, the same size, the same degree of thick, the operating system is also referenced by Google Android.　　Indeed, the similarity from the appearance to the system has become a major problem for the terminal manufacturers. In the future, with the increasingly sophisticated user experience, the voice calling for personalized design of smartphones will become increasingly prominent. How to further expand the function of smart phones, to seek differentiated design, to create a new user experience, will be the end of the manufacturer to face the challenge.