High-level companies to increase sales target this year

(Reporter Zhang Jinna) Recently, the decimating real estate announced in Hong Kong, the increase this year's contract sales target, from the original 36 billion yuan to 40 billion yuan. And the reporter looked at the data published by major developers found that the vast majority of developers exceeded the 2010 sales target, and the 2011 sales target significantly upward.　　Industry experts said this shows that developers on the property market this year full of confidence, but "rejection". High-level sales target of 20% It is understood that the 2009-year sales performance of 24.2 billion yuan, set a 2010-year target of 30 billion yuan, and the actual sales in 2010 was 32.2 billion yuan, 2011 initially set the target is 36 billion yuan.　　But after less than 20th, the target of 2011 will increase to 40 billion yuan. Longhu Real Estate announced earlier this month, 2010 to achieve contract sales area of 2.454 million square meters, an increase of 30.3%, the contract sales amount of 33.32 billion yuan, 81% year-on-year, over the completion of 24.8 billion yuan annual target of 34.4%.　　January 19, UBS analyst quoted Longhu Property Management said, Longhu real estate expected 2011 contract sales will be 33.3 billion yuan last year on the basis of increased 20%~30%, the annual sales target of at least 40 billion yuan. January 10, Evergrande Property announced that 2010 cumulative contract sales of 50.42 billion yuan, an annual growth of 66.4%, the completion of 40 billion annual sales target of 126%.　　It was announced that the sales target for the 2011 total contract was $70 billion, which was 38.8% higher than that of 2010.　　Housing companies see through the policy optimistic future Guangzhou Wiesen Real Estate chairman Zhang Weilen said that under the strict policy last year, most of the housing companies have completed sales targets, and are over completed, so this year's property market is also full of confidence. Senior real estate expert Yifeng said that the developers to increase the 2011 sales target, indicating that developers optimistic about the property market this year, that the Central property market regulation policy will not be very strict. In addition, this year the developer fund chain is not really nervous, especially the real estate project Capital has not been raised to 35%. This year, as a "guarantee of eight", to protect GDP growth and fiscal revenue, credit policy will not be unduly tightened.　　Developers "thoroughly grasp" the policy regulation and the government's "mind", so still optimistic about the 2011-year property market. "Developers to increase sales targets, either increase the supply this year, or increase the unit price." "The general manager of a Guangzhou developer told reporters that the housing enterprises to improve sales targets, one is the large enterprises on the market forecast this year is optimistic, the second is the major developers of the project volume will increase, because the land of the first two years must start this year."　　The housing companies cannot see through the policy because the policy will change at any time, but the housing companies have seen through the market trend this year, so they have confidence in the sales this year.　　The high goal is mainly "circle money" industry experts said, from the housing enterprises sales targets can be seen, developers of this year's property market full of confidence, but "rejection". Real Estate EconomicsHome Deng Zhihao said, improve sales target is not optimistic outlook, but to "circle money."　　Some of them, especially listed companies, want to keep their growth rate, speed up cash flow and accelerate the growth of stocks, which makes it easier to raise capital, get more projects, and further circle the money. Zhang Weilen said that the promotion of sales targets mainly in the performance of capital markets, the main market is to see the future.　　The fundamental goal is to "circle money". Senior Real estate expert Yifeng also thinks, the developer releases to this year the property market full of confidence signal, the goal is lets the home buyers continue to buy the house, lets more "wait-and-see" Purchase.