HK investor and ASUS founder to buy Forbes 475 million

Yang Guang Hong Kong July 20 News (reporter Huangsho) according to the Voice of China, "Global Chinese Broadcasting Network" reported that every year, the world's richest figure ranked the famous financial magazine, with a century "family history" of the "Forbes" was recently sold, and the people who took the Nindszan from Hong Kong, China has the title of "the owner", Xie Weixi, a leading figure in Taiwan's Asus company. Although Forbes Media group did not disclose details of the deal, and reporters repeatedly interviewed Forbes related personnel did not, but the person said that the transaction amount of 475 million U.S. dollars, about 3 billion yuan, is expected to be completed by the end of this year. The acquisition of the Fortune Consortium is the newly established Ben Hui Whale Media Investment Co., Ltd. Headquartered in Hong Kong, formed by a number of Asian investors, the lead is the investment company, established by Nindszan, the Asset Management Asia Limited, which is mainly engaged in public and private equity investment, specializes in telecommunications, finance, technology and other fields. Nindszan is the former chairman of the Hong Kong Knitting and Garment Manufacturing Consortium Fung Pro Group, is also the founder of the company, prior to Nindszan also served as the prime Minister of the Nindszan, Yan Oi Tong, chairman of the 28th session of the Board, in addition, in 2009, the private name of the shares of Shenzhen football, another investor Xie Weixi, 60 years old, is one of ASUS data founders, and he and the other three founders of Asus, who were senior Chief engineer of Acer, left Acer in 1989 and founded Asus. At the end of 2003, he resigned from the position of Director and deputy general manager of the Manufacturing division as he and the ASUS chairman Shih the idea, leaving the company he founded. According to Taiwan media reports, Asus in 2003, the market value of about NT $300 billion, about 77.5 billion Hong Kong dollars. According to the Xie Weixi shareholding of about 5% to 6% to calculate, in Asus more than 10 years, the cumulative increase of more than tens of billions of dollars, the current Xie Weixi left Asus, mainly engaged in investment, so the takeover of Forbes magazine is not surprising. Forbes magazine's history dates back to 1917, but it didn't become a mainstream media until the late 60. In the United States, Forbes magazine has more than 6 million readers. Globally, since 2008, the authorized local edition of Forbes magazine has covered 63 countries, using 21 languages. Today, the growth of Forbes Media relies heavily on his web site, and the Forbes site relies heavily on volunteer contributors who are unpaid or underpaid. In fact, this is not the first time Forbes has sold large stakes. The private-equity fund's Highland venture, which is one of the founders of the U2 band, has bought 45% of the Forbes Group as early as 2006 with 264 million dollars. The investment was then squeezed by the woes of Forbes magazine and other business magazines. Under the impact of the new media, the overall development prospects of Forbes magazine are not bullish and the sale is a wise decision for the Forbes family, gang, executive editor of Caijing magazine. Gang: Forbes magazine is the United StatesAn old family-owned, semi-financial magazine, with a certain entertainment nature, after so many years of development, under the impact of new media, in fact, Forbes magazine overall development prospects are problematic, in the United States throughout the big media environment, his survival opportunities have become smaller, but his brand value, Especially in the list of rich, including luxury and other areas within the activities, including the role of the brand linkage is enormous. From this point of view, the Forbes family itself may not be able to continue to expand its operations, under such circumstances, to sell it, from the Forbes family is a wise decision, the current price of his brand is still very high. After the acquisition, the future trend of Forbes magazine and its positioning will change? Gang that the core of Forbes magazine, the Wealth list, the second is the focus on entrepreneurship and innovation, this is the foundation of Forbes, so no matter who is a magazine, will not easily change these two points. Gang: Fundamentally, Forbes is not the most serious business Finance magazine, it has a considerable entertainment nature and the nature of gossip, but it is concerned about the core of two things, one is his wealth list, is the personal wealth is to increase, the second concern is personal wealth and so on the path, is the entrepreneurial and innovative development. These two I think is the foundation of Forbes in the world has a great influence, no matter who took the Forbes magazine, if easy to change the two basic points, one is the rankings, one is for entrepreneurship and innovation attention, are made a very stupid mistake, What's more, it's easy to use brands and resources to maximize their business interests, and if the new beneficiaries do that, the so-called brand value of the magazine will quickly decline and become worthless. There are also a few American media that have changed hands or fallen because of financial difficulties in recent years. News Corp bought the Wall Street Journal in 2007. In 2013, Newsweek, once one of America's two major weekly magazines, stopped printing, and the Washington Post, which forced Nixon to step down with the "Watergate Scandal", was also bought by Amazon founder Bezos. So what impact will the Forbes magazine have on the U.S. media industry? Gang: A magazine like Forbes, in the United States it is a privately owned magazine business, from this point of view, is a business of assets and equity has shifted, which in the market economy countries is also very normal things. In the United States, only a handful of media, the transfer of ownership will really affect the media industry in the United States, such as The New York Times, such as the Wall Street Journal, such as Time Magazine, or Fortune magazine, such as some of the huge benchmark of commercial media, if they have a huge change, Would be an important transfer of ownership in the American media industry. For Forbes, I would like to see it more as a change in ownership of a commercial media brand. It does not have a huge influence in the United States itself, and is currently in the worldThe ability to acquire and integrate, I'm afraid it's a powerful, non-media capital from emerging market economies such as China that might be able to get into a network of media or branded business luxuries and high-end networking, and from that point of view, I think it's not a bad thing for America, It's not a bad thing for us either.