Holiday electric Business "abnormal" is not as close to closure

The day before the festival is served, the festival has become "order 10 days after the system automatically return a single or order to disappear", "the purchase of goods delayed or always in the warehouse status." On the one hand is a number of home appliances merchants adhere to the holiday period normal business, distribution, on the one hand, consumers are complaining, complaints constantly.

During the Spring Festival, Beijing residents complained and reported a year-on-year increase of 60%, of which the Internet Sales service complaints ranked first. The problems involved in the complaint focus on the operator's non-performance of the service commitment and the non-performance of the contract. Affected by migrant workers returning to the new year, online shopping enterprise logistics distribution is weak, resulting in delays in delivery problems, accounting for Internet Sales service complaints 40%.

In addition, browse the major electric dealers forum, product evaluation, it is not difficult to find, in recent days on distribution complaints, complaints are concentrated outbreak.

The express issue of the holiday is actually a concrete embodiment of the development speed of the electric business faster than the logistics.

According to the data from 2006 to 2011, the size of the online shopping market increased from 26.31 billion to 773.56 billion yuan, and net purchase accounted for the total retail sales of consumer goods from 0.3% to 4.3%. In the background of the rapid growth of online shopping, how to attract consumers and retain consumers is the biggest problem that the electric trader faces. Therefore, how to improve the logistics supporting system, to provide a better shopping experience and after-sale protection has become the core focus of the development of the electric business. The major electric companies in their spare no effort to develop logistics Base, some enterprises have even been most of the financing into the logistics construction. And the self-built logistics has become one of the "capital" that these enterprises are proud of. This year during the Spring Festival still adhere to normal business, distribution is precisely these enterprises.

But the normal business of the festival is also a double-edged sword, in the shopping experience, especially in the distribution link if you can do "as good as usual", or "not more than usual poor", will naturally win the praise of consumers, improve sales and enhance the brand reputation. But if there is still a big problem in the distribution link, "Compared with the usual difference is very far", it is not as honest as Taobao those shop, hang out "early eight start to restore the distribution" announcement.

Sometimes it's better not to do well.