How big is the cloud print market, do you need the cloud to print?

Although repeatedly explained, I believe for many consumers, cloud printing is still relatively vague concept, coupled with the cloud printing itself is not mature reasons, so from last year, HP released the cloud printing products so far, the market performance has been tepid. And to stop consumers from going deeper into the cloud print market has two main aspects:

First, where is the cloud printing device? The concept of HP Cloud printing has always emphasized the need for only one smart terminal, whether it's a mobile phone, a computer, an ipad or an iphone, whether it's a café or an airport, where there is an HP cloud printing device with an email address that can be printed in the past without installing a driver. But the problem now is that neither the café nor the airport has HP's cloud printing equipment. HP wants to dominate the printer industry through cloud printing, but before Hewlett-Packard there are such formidable rivals as Canon and Epson, so the world can't be all HP printers, which means you can't print anywhere you want.

In fact, HP has also been the layout of the cloud printing strategy, that is, in public places to put the right amount of HP cloud printing products, users can use any kind of HP terminal equipment, at any time to complete the printing task. This is undoubtedly to ask the user for the cloud printer needs, but the question is the cost of this initiative and the cost of expenditure, what should be done? This is also the most difficult problem that HP solves at present.

Second, do you have an intelligent terminal for cloud printing? I believe no one will refuse the easy way to print a cloud. However, the premise of not rejecting is whether you have an intelligent terminal for cloud printing needs. At present, in the Mobile phone field, Hewlett-Packard handset manufacturers only BlackBerry, this is also currently not much based on the smartphone platform BlackBerry service client "cloud printing" technology, although the mobile platform is a good embodiment of the "cloud printing", but now BlackBerry native services do not support the domestic market, including mail push, security management, Business, such as the need to wait for domestic BlackBerry service open, to appreciate the "cloud printing" brought by the freshness.

Currently in the country can be very good use of cloud printing this service platform, I believe that in addition to the computer is the ipad and the iphone, both can and HP Cloud printer to achieve a very good compatibility, but only if you have to have one of the products of the fashion digital Tatsu people. So, for most consumers, the footsteps of the cloud printing is still a little fast, the general public can not keep up, which also shows that the market is not big.

Cloud Print Product Direction

Although the cloud printing is still very young, although for most consumers cloud printing is still very "faint", but the current cloud printing product price is not expensive, this is quite attractive. HP b110a, the cheapest Hewlett-Packard Cloud Print product, is priced at only 800 yuan, and HP B210A is priced at just 1500 yuan, which has been squeezed into low-end markets. and other products do not have to sell too high, the price is generally between 1500~2000 yuan. In terms of price, HP has set a very low threshold for cloud printers in the hope of boosting the market by further lowering the price of cloud printers, a strategy that is quite useful to Chinese consumers.

The current cloud printer products in addition to the low price, another major feature is the product line to inkjet products, and most of the production and production is mainly located in the home market, a small number of positioning business market. The strategic arrangement of HP makes sense, first cloud printing is a relatively new concept, and itself is imperfect, as an important consideration for efficiency and cost of enterprise users will be more emphasis on the familiar laser printer. Although the current price of cloud printing products is not high, but compared to a laser printer with the same performance price is still high, this is mainly because the increase in the cloud printing module is a large cost input.

In addition, the current only HP printers have the cloud printing function, the choice of cloud printing products means that only HP products can be selected, which is undoubtedly narrowing the selection of the range. So HP has chosen the home market as a starting point, because this group has a greater enthusiasm and vision for the new features.

It is worth mentioning that, although the current cloud printer is still immature, but compared to other products, the biggest advantage of cloud printing products is that there is a very large breakthrough in connectivity, that is, do not need to drive, only need an address, do not need point-to-point, the printer even after the network, users can directly upgrade in the cloud, Just press a few buttons on the panel to download the upgrade directly, which is very convenient for users.

Admittedly, cloud printing is a very promising market, but success depends on the improvement of standards, technology, cost, customization and so on. At present, the market has a lot of cloud printing products, as consumers of us, for how to buy and use the cloud printing products should have a clear understanding and understanding, spend less money.

(Responsible editor: Duqing first)