How businesses and Web sites determine the domain name policy

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Domain name, almost equivalent to the brand of Web services. Choosing a domain name may seem like a simple step, but there are still a lot of enterprises in the domain name after the choice of remorse, sometimes even have to push back. So mastering a few basic domain name Strategy's basic principle still is to the domain name input to have the very big help.

1 How to start the domain name?

Domain name to contain unique keywords, and not just industry, products, the theme of the key words. For example, chinaresearch such a domain name is not desirable, a difficult to win trust, two are easy to confuse, three is difficult to register. So a good domain name should be combined with service characteristics and unique firms, such as Polldaddy.com, surveymonkey.com. Of course, if you can have a very short combination, such as iresearch, it is another matter. Europe and the United States like to use Onomatopoeia to do domain names, this to the Chinese market does not seem to have much meaning.

Domain name is best to be able to pronounce the English combination, in the domestic market, can also use pinyin, but not the pursuit of those vowels easy to confuse the complex full spell, the user rarely be able to spell right.

The problem of choosing a top-level domain is not too selective. If. com is optional, of course it should be the first choice, if only. Com.cn or. cn, it is recommended to register together to avoid user memory. As for. Biz,. info,. cc Such domain names are generally the final choice, unless this top-level domain and your business has a strong correlation. Plum Blossom Information Domain name is meihua.info, still calculate more reliable. It is estimated that at least 60% of the Internet users do not know the top-level domain names such as biz, info and CC.

2 How many domain names does a company need?

Theoretically speaking, a business domain name is enough. Some Fortune 500 enterprises are very diverse, and only one domain name. The benefits of a single domain name are obvious, and you should use a single domain name for both IT management and search engine optimization. In some cases, however, the most common scenario is that you need to manage communication for different types of audiences, such as the need for a completely different communication strategy between ordinary consumers and channel partners, with two separate domain names becoming a common option. There are also brand building in the short term events and activities, will register an independent domain name to carry out, anyway is short-term, so the domain name management is not a problem. In the Chinese market, the domain name and ICP record of the complex work, so the general recommendation as far as possible to use a single domain name.

3 Do you use a subdomain?

Some sites like to use sub.company.com such as the form of subdomains, others like to use the directory. Technically, it's completely equivalent. The only bad thing with a subdomain is that the Alexa site ranking information can provide a ratio of visits between different subdomains. If you think it's a business secret, it's best not to use a subdomain. In addition, the resolution of the subdomain will be slightly troublesome, if you have more than 100 subdomains, remember to back up the DNS service records.

4 Should I change the domain name?

Many businesses in the development process, the original registered domain name often appears outdated, of course, this is why the domain name does not point to a specific type of service reasons. But when the business does change, should the domain name be modified? It is generally believed that if the original domain name and service brand in itself is completely consistent with can consider as far as possible not to modify the domain name. The negative problems of the domain name modification will take a long time to overcome, the main problem is the search engine page rankings, such as Google's PageRank. If your original domain name already has more than 6 PR value, restarting a domain name will take at least 1-2 years to restore to this level.