How can the film boom drive the heat of tourism to continue?

Hokkaido Tourism of the unprecedented heat can not be separated from the "non-interference" in the promotion of awareness and film in all over the area before the combination of the emergence of "Lushan Love" has been invisible for Lushan did the earliest promotion as "Let Bullets Fly" the main location of the Guangdong Kaiping Towers, will also borrow the film's remaining temperature "let travel fly"? Taiwan's Wild Willow Geological Park is the "Laughing River" in the beginning of the end of the year, overwhelmed by the surreal to make the Chinese film market unusually hot. In addition to the film itself, it also spawned the upsurge of film and television tourism. At the end of 2008, "Non-interference" to Japan Hokkaido and Hangzhou Xixi Wetland to create tourism fever is still ongoing, according to the end of the "non-2" built "Beijing tourism is not a line" has been released.　　As a new marketing way of tourism, film and television is becoming a publicity-oriented tourism promotion activity in advance. "Every place, always see the film and television linked to the content of tourism," This is Liu Shiwen nearly two years on the journey of a deep feeling. To South Korea Jeju Island, there is "big long this" shooting; to Chongqing Wulong, Zhang Yimou's film "Gold A" is a local tourist sign, even the grassland of Zhangjiakou, once photographed "Chinese civilization 5,000 years" when the artificial construction of several thatched sheds, also be regarded as a major selling point of local tourism.　　Film and television tourism has become a bit rampant. Both foreign and domestic, by the film and television drama Belt Hot a place to travel things shortage. The release of The Lord of the Rings has made it known that New Zealand, with its "magical landscape" resources, has increased the number of New Zealand visitors by 10 times times, and more than 150 filming venues have become popular destinations.　　The 1986 Oscar-winning film "Out of Africa" not only made the original author's former home "Karen Manor" a must-see tourist attraction, but Kenya still uses it to attract tourists. At home, the Shaolin Temple became a famous tourist attraction after the release of the "Shaolin Temple" starring Jet Li in 1982.　　In the early 90, the film "Red Lantern Hung High", especially later TV series "Qiao Courtyard" hit, so that the Qiao courtyard become a major domestic tourist destinations. It is to see the film and television in the tourism publicity of the enormous potential, the former "inadvertently inserted willow" unexpected effect, gradually become a "heart planting flowers" tourism marketing methods. For example, Beijing Municipal Tourism Bureau participated in the "Non-interference 2" planning, the film was implanted in Mutianyu, Tanesi and other attractions.　　In the new film before the official release, Beijing tourism "non-line" has been released. Industry analysis, determine whether film and television can travel with a variety of factors.　　Tourism "Flower" can be happy to bloom, the core of the film appears in the scenery, the humanities will not arouse people's heartfelt yearning. -Case "love of Lushan Mountain" and the Lushan film itself became a part of the area of money a millet, the general manager of Lushan Love movie "Lushan Love" to "female chasing men" as the theme of the love story, at that time was ahead, coupled with the film in the handsome beauty, strong colors, beautiful natural scenery, the film was released to attract a lot ofPeople to travel to Lushan.　　Lushan also became synonymous with romantic love. Lushan Cinema is also a legend, the original Christian church, changed to cinemas in 1980 began to show the "Lushan Love", one put on the last 30 years, and only put "love of Lushan Mountain" a film, which created the Guinness World Record. The film "Love Of Lushan Mountain" is now an essential part of the tour of Lushan. This is what people say ——— "Do not see" Love of Lushan Mountain, in vain to swim in Lushan. The movie ticket, marked by the number of people per audience, has now been lined up to more than 1.8 million viewers.　　Watching an old film film of Chinese Love in a historic church has become a rare tourist experience. 2010, the film "Love 2010 Lushan" to renew the front, with the Guinness Book of World Records, the same year, "Lushan Love" caused by the Lushan tourism boom continued.　　Because of "Lushan love 2010" The main scene in Nanjing, which also brought hot Nanjing day tours. "Non-interference" and Hokkaido to increase tourism services to Chinese tourists Guo Chunling, the Japanese Tourism bureau in Beijing Office media manager for Hokkaido Tourism, the propaganda role of film and television can not be neglected. Takakura's film "Chase" was once famous for a while, and many of them were shot in Hokkaido.　　TV series "Blood Suspect" in China to form a certain sensation, the protagonist Kung to experience the life of the horse race is the people aspire. By contrast, at the end of 2008, Feng Xiaogang director of the "Non-interference" to Hokkaido tourism promotion is unprecedented, many people saw the film sincerely expressed "good want to go there" sigh, the two years to Hokkaido, the number of Chinese tourists soared.　　The film's four sisters in the Wine House, Hot Springs, North Shore tram station, etc., have become the local popular tourist spots.　　Although the film makes travel very fire, but originally not intentionally for it, want to cooperate with the film side to promote Hokkaido tourism, the local do is nothing but in some scenes free shooting and so on. Now look, "non-interference" is the reason to take a fire Hokkaido tourism, factors are multifaceted.　　But when the fame was through the film, Hokkaido also made a special Chinese travel logo and description, and also launched a series of Chinese-style catering, so that a large number of Chinese tourists in Hokkaido will not be disappointed. Of course, in the Chinese market timely introduction of the characteristics of the Hokkaido line, this is also indispensable.　　Because a place's travel cannot all depend on the movie, cannot rely on the yell only. -Professional views the cultural characteristics of movies are more attractive than the natural scenery Wang, the Chinese Academy of Social Sciences Tourism Research Center, a special researcher, professor from film and television to promote a local tourism case many, but generally is an unexpected effect, deliberately carry out tourism marketing and can be very few success. This is the audience of a psychological, in the current economic development, advertising all-pervasive, people are most likely to have the heart of the exclusion is deliberately advertising. Only the kind of people in the inadvertently attracted, let a person heartily praise the film scene, will further stimulate the localTourism is going hot. Therefore, for tourism marketing can have, but not too straightforward, go straight to the target, drifting away from the plot of the attractions will let the audience see it is advertising, but poured out the appetite.　　This requires the travel salesman in the sense of sensitivity, but also to the production of a certain creative freedom, such as can allow the "non-interference" in the heroine to Hokkaido, "suicide." In fact, in the film to attract tourists through local cultural characteristics, more useful than pure natural scenery.　　In the film "Food, Prayer and Love", Julia Roberts played by the heroine in Bali listen to the witch doctor to her analysis Mingxiang, cast away the superstition, the local culture of the mystery suddenly attracted everyone. The beauty of a place can be viewed through the Internet, but cultural features cannot be obtained without a personal walk.　　But in the cultural marketing, do not make another "a troat city" such a mistake, not only to see "troat" less people, and give you the impression is ——— this is a place without taste. Follow-up service to solve "what to do" and "Do not go Again" Wei, director of the Chinese Academy of Tourism studies the combination of film and tourism is mainly in two ways. One is the video shooting base converted into a tourist destination. Foreign representative is Hollywood, the domestic most successful is the Zhejiang Hengdian Film and television base, because every day there is a film crew there to make a movie, the tourists form a kind of exploration of the attraction.　　But in China the prospects for this model are limited, and tourism can only be a sideline in the film city. The second is the pull effect of the film. From the early stage of the unintentional publicity, to the recent years the Tourist and Tourism bureau has consciously cooperated with the producers.　　The use of film and television embedded marketing means, in any case than direct advertising effect better. But no matter the effect is good, film and television effect is one-time, to the short pull into a longer travel exciting point, there should be a lot of work to do. In the film's travel propaganda, actually does is the image propaganda, solves is "where to go" the question. The next step should be to make the force, the second level of product promotion, to provide food, housing, travel and other aspects of information, to solve the "What to Do", "how to" problem.　　The third level is word-of-mouth publicity, through satisfactory travel services, attract more people, that is, to solve the "want to go" problem. -The scene of the lunar year film, which has been widely watched by some travel enthusiasts. Some people even put forward "to go their own tourist road, let others go to see the film!"　　"Tourist slogan. Guangdong Kaiping Towers-"Let Bullets fly" many of the footage of the film appeared towers figure, one of the pond's independent village towers is the film "Let Bullets Fly" the main location, the front of the building has ponds, Stone road, after the building has fields, villagers, is nearby the vicinity of photography enthusiasts.　In addition to Kaiping towers, the film is also in Taishan, Guangdong Province, the end of the town Mei home courtyard, this area of the building has a strong regional characteristics of Guangdong.　Zhejiang Xiangshan Spring and Autumn Warring States city--"Zhao orphan" movie Framing place for a new one old, in Zhejiang Xiangshan specialized heavily to build the spring and autumn Warring states city, the old is the legend of the Cheng Tibetan ——— Shanxi Yu County Goat. Shimei Bay in Wanning, Hainan--"Non-interference Ⅱ" film in addition to well-known attractions in Beijing, sea view from the Shimei Bay, Hainan Wanning.　　Compared to Yalong Bay, Shimei Bay less visitors, artificial development traces are also less.　　Taiwan Wild Willow Geological Park-"Laughing Lake" Wild Willow is prominent in the north coast of the narrow headland, there are tens of thousands of years of erosion, weathering formed by a variety of rock appearance and rich marine ecology, fishing village amorous feelings, is the focus of Taiwan tour. The remake of the "New Shaolin Temple" in the Shaolin Temple of Songshan, Henan, has made this "monastery buried deep in the Shaolin under the Jungle" hot again. Built in the Northern Wei Dynasty, Buddhist Zen ancestral and Shaolin martial arts of the birthplace of the famous ... Are familiar with the wandering stunt.