How can traditional media be reborn from the media?

There has been too much discussion about the fate of traditional media. How can traditional media survive, and how to specialize? How can a traditional journalist survive? As a first-line journalist in the Journal of Entrepreneurship, @ Shinyu tells his own opinion.

The era of traditional media professionalism

Traditional media are still narcissistic when all businesses understand that user needs dictate products. Before 2010, anyone can go to a traditional media internship for a few months, positive, and then talk about complex issues. At that time, information was a seller's market, what the media said, what the reader listened to; After 2010, anyone could question a media report on Weibo, and over the past two years, there have been many major reports of quality incidents, not just the decline in the level of practitioners, but the essence of the information consumption initiative is The most brutal wave of elimination is coming, the media that cannot provide value to readers will have no place to live, the only way out: to practise professionalism.

From the media temporarily fill the authoritative information vacuum

In the age of social media, the traditional media has been violently impacted and the authoritative information appears in a vacuum situation. Excellent traditional media people have to do their own: information aggregation, rapid production, low-cost operation, since the rapid rise of the media.

The low threshold has led to a large influx of practitioners, whose advantages are rapidly disappearing because the quality of the content is entirely personal, limited in depth, and extremely unstable. In order to survive have to seek backers, become large companies outsourcing PR.

Chaotic order: How to specialize traditional media

① production Process Specialization: Team cooperation + individual breakthrough

② raises entry threshold for practitioners: Major in specific reporting areas, minor in media

③ 's complete independence: The media, PR companies are rapidly evolving into public opinion positions of predators. Traditional media must adhere to professional ethics, once the impartiality of the doubt will fall into the abyss.

The law of survival of traditional journalists

1, traditional media to encourage the play from the media. The use of platform influence to complete the establishment of personal influence.

Journalists without public influence don't deserve to talk about the ideal of journalism--"entrepreneur" magazine President Newen

2, street Training Basic skills: from the media short-lived, but does not prevent the traditional media practitioners to the development of media, social media to build their own influence. The ancient artists in the street performance, need to accept the harsh market test, social media is the street of media practitioners.

3, experts, is in specific areas of long-term concern, continuous sound. In the process of voice, users will continue to correct your mistakes, rapid growth.

4. Since the media age, journalists have only two ways to survive:

① tells stories;

② continued and quickly commented on hot issues and became a senior in the industry. Write a bad 140 words of micro-blog reporters must not write a good thousands of words of the big article. In a word, the reader is very busy and there is no compelling topic that no one will read.

In this round of media chaos, this article is the last time I express my views on its fate.