How does Nike embrace the internet and big data?

While local sports brands are still struggling with inventories, Nike is already embracing the industry's changes brought about by the Internet.

Last December, Nike and incubator TechStars launched the Nike+accelerator project to encourage entrepreneurial teams to use Nike platforms to develop more innovative applications. Now, 10 candidates are finally out. They are currently working on a 3-month entrepreneurial guide at Nike's headquarters in Portland.

Let's take a look at the 10 items in the Nike phase.

Fitness Course Book website gorecess

Gorecess is an online booking platform for the docking of fitness courses and sports enthusiasts, which simplifies the flow of the past by making it easy to schedule courses based on your geographic location and desired movement.

Competition Organization Management Platform Recbob

Hold a game of the tedious each experience of the organizers have a deep experience, recbob is to solve this trouble and born, as long as the site to create a game, it will automatically notify your friends through the client, and also for a variety of unexpected conditions for personnel adjustments. With Recbob, you can even use it to organize a small "World Cup" in your own community and even in the city.

Game Studio Chroma

Chroma is an independent gaming studio, a company that specializes in virtual reality technology. The company is currently working to develop a mobile game called Jumpbots, the specific content of the game is not known, but its official online introduction, this is a social attribute of the game, users can launch a challenge to friends.

Electronic Tactical Board Coachbase

Coachbase is a tailored application for coaches. Like to watch the NBA's friends will be on the side of the coach in the hands of the tactical whiteboard impressed, Coachbase will be the ipad into a tactical board, it can record the coach to draw each set of tactics, and to the animation demo, and finally can share them to their players, greatly enhance the efficiency of the coach.

Sports Charity website Fitcause

Fitcause is actually a charitable project designed to combine sport with charity. For example, a user can create a goal--10,000 calories to donate 1000 dollars to charities, and sponsors can invite friends to accomplish goals in order to reduce their financial stress. This is a good idea, but it seems unlikely to replicate such a model at this stage.

Advertising Platform Highfive

Highfive is a link between merchants and users of the advertising platform, when the user's physical activity reached a certain degree can get some rewards, through the access to the user's movement data, it can achieve relatively accurate advertising. For example, a person with a weight loss goal can be in the amount of exercise to achieve a certain degree can enjoy the wireless health scale discount.

Enterprise-class fitness management platform sprout at work

For large companies, sports fitness is a cohesive team, shaping the enterprise culture is an excellent means. Sprout is such a campaign for the internal health community, employees can record their daily activities and with colleagues to compete, for the company, the staff's physical strength also means that there will be a better situation to face the work. Today, McKinsey has become one of its first customers.

(Responsible editor: The good of the Legacy)