How entrepreneurs find angel investors

Absrtact: The big Shot Angels in the investment world will find that they all have their own style and preferences. For example: Xiaoping like to cheat, to tell him dream can be. Lee Kai-fu is difficult to be fooled, need to withstand the story of scrutiny. Lei likes to invest in big companies.

The Angels who take stock of the investment world will find they have their own style and preferences. Like what:

Xiaoping like "cheat", give him a dream can be. Lee Kai-fu is difficult to be fooled, need to withstand the story of scrutiny. Lei like to invest in big companies, to find acquaintances recommend. Shire is the size of all, all cast, the weak point is to tell him that others to vote, and the discount is basically done. Cai like grassroots and tens of thousands of users, there are users have everything. Shong will look at the market first, compared to the team and the project, the more attention is the team. ......

Capital is one of the factors that entrepreneurs dream of, how do entrepreneurs find angel investors? Follow the angel's investment Mengmen, "cast" to find the most suitable investors matching. China Entrepreneur Network on the public information, sorting out these industry bosses of the specific investment principles for your reference.

Shire: 4 "Favorites"

In angel investors, Shire may be one of the oldest. In his eyes, entrepreneurship and investment in essence must be the first interest, interest is the first. So as an entrepreneur, first of all to have a sober self-knowledge, do that thing is not a huge interest, interested don't care, this thing can not do. And as investors, the entrepreneur's judgment, then focus on where the creator is weak, such as you are doing technology, must find a very good marketing staff, management personnel.

"30-somethings, worked a few years, worked, saw the bitterness and bitterness of the start-up company, also willing to taste; At this time, a group of people to find a good business model, to find some angel investment, this can; do not say that you have just had a business plan, every day to find some big investors, every day to find Jack Ma, horse. "This is the best case for a standard entrepreneurial team in Shire's eyes," he said.

All along, Shire seemingly no matter what industry, almost everything is cast, the size of all. In fact, for entrepreneurial projects, Shire pointed out that there must be a little forward-looking, it may be that you see a demand during a part-time job, this demand is not currently resolved, and you proposed the solution is a simple, easy to line, subdivision. Because the market is as big as the day, the cut-in point must be as thin as a needle, "Find all your knives in a market segment, all the good steel is used to the edge, the ultimate, this is the only." ”

To get Shire's investment, his favorite is:

1, this person's interest in the matter itself and obsession is much greater than money;

2, this person has no basic moral standard, see his attitude to people, friends, relatives;

3, the team has no cohesion, the size of the team cohesion determines whether we can work together to do this thing;

4, the entrepreneurial EQ best to a little higher, for the emotional quotient of particularly low entrepreneurs I am more afraid. A person with high IQ and low EQ is difficult to make, it is easy to be unpleasant.

Kai-fu Lee: "Four See" and "less than two"

After leaving Google China, Kai-Fu Lee has been very concerned about college students entrepreneurship, so the creation of innovative workshops, and formed a "angel investment + Incubator + entrepreneurial guidance" of the new business model. In recent days, the Chairman and CEO of Innovation Workshop, Li Kaifu, has interviewed the titanium media, interpreting the principles of Innovation Workshop investment start-up company.

People, Trends and executive power is the three principle of Li Kaifu's investment. Although most of the investment companies in the venture capital, the basic "cast" mode, and Innovation factory in "All pro-vote companies, the most consideration of other factors." "Kai-fu Lee will be very comprehensive to consider the trend of the industry, this project is not the flow of the line," so we consider people, trends and the team's executive power. These three are important, the most important is people, the other two pay equal attention. ”

Investment entrepreneur "four See"

First, entrepreneurs must have a passion for products and fields. You must be deeply in love with your product and love to delve into your field. We don't want to find a speculative team that only wants to make money, if you want to be a tourist product, but you don't love traveling, how can you convince investors to trust you.

Second, entrepreneurs must have a deep understanding of the relevant industries and areas. For example, if you want to be a social product on a mobile device, you must be able to articulate the pros and cons of several well-known mobile-end social applications. Of course, you have to know a lot more than our team. After all, this is your favorite thing, your love of industry, will make us feel you more reliable. In addition, it is important to have excellent product concepts.

Third, entrepreneurs must have a strong ability to execute. If it's just a pretty ppt,business plan, it's pretty in your mouth, but the person who really can do it, even if it's a good time for an interview, you have to know how to choose. Speech is not clear is OK, but things are not solid, can not be implemented is not.

Finally, an entrepreneur is best to be an attractive, charismatic leader. Because the process of entrepreneurship will be a variety of setbacks, so you must be able to rally the team, encounter problems but can let the team maintain confidence, feel happy, maintain team characteristics. No matter what your personality, you have to let the team to follow you.

Beware of "less than two"

1, less than the inexperienced, repeatedly defeated entrepreneurs more popular

The success of entrepreneurship depends not only on the personal qualities of the entrepreneur, but also on his previous entrepreneurial experience, and the likelihood of successful entrepreneurs succeeding. Therefore, Innovation Workshop "is more inclined to some experienced young people, most of them are not first-time entrepreneurs."

2, less to worry about the "flaws" to survive, beware of "Murphy's Law"

"If any thing can go wrong, it'll." This is Murphy's law, which means that if things are going bad, no matter how small the possibility is, it will always happen. "If there are any flaws in the entrepreneur that you have any concerns about, I guarantee that in the next five years, this thing will cause problems." So don't take a lucky attitude. ”

For example, you think this entrepreneur a little vanity, all day long talk, will not do things, do not ask, the answer is, or this entrepreneur, although his business plan to do very beautiful, but very empty ah, after the implementation of the ability will not be deficient. Sure, such as the entrepreneur is not good to get along, will be a little cold, will be selfish, will not and partner problems. No need to ask.

Lei: three investment Principles

Over the years, by doing business and thinking, as entrepreneurs lei summed up his internet entrepreneurship "Seven Words tactic" secret: Focus, Ultimate, word-of-mouth and fast. So what's the secret to investing as an angel investor lei?

In the eyes of peers, Lei has two characteristics, one he prefers large companies out of a certain management experience, and he has not done before. Second, you have to find a way to get familiar with the people around him to do the referral, with these two points can basically get him.

For a project, in terms of lei personal style, he doesn't pay special attention to business models, but to market size. With regard to people, Lei preferred the average 35-year-old entrepreneur, they have experience, such success rate is much higher, "this is because the Chinese competition is executive power, not to the era of creative scarcity." ”

For those who have just graduated from college, the LEI is not cast. In his opinion, just graduated from the best not to start a business, and it is best to either find a start-up company, or find a large company, the first to improve skills, have a corresponding business network, and so everything is ready to start again.

Lei has summed up his three investment principles, the first one is to be reliable, not familiar with the vote, the second is the general direction of no problem, the third is the small direction is validated.

"Because it will have a success rate, I think they come to me, I must also want to listen to my opinion, I think this direction can not, feel that this point of entry is right, think find these several people partnership good, and then I think more is, I give them some advice. If this matter is accepted by me, or if I have invested a little money, I think the probability of success has improved quite a bit. The most important possibility is that I gave them a kind of credit, said this thing Lei optimistic, has invested money, in fact, in today's business society, sometimes the value of credit may be far more than I cast the money. ”

Xiaoping: Investing is like looking at people

Xiaoping's position in the field of venture investment is beyond doubt, and in his view, the deepest philosophy of angel investing is constancy of judgment, not judgment. Xiaoping that angel investors should have an angel's heart, that is, the unconditional love and care for entrepreneurs.

How to judge people, Xiaoping has its own four angles:

1 Learning power: Including the past, present and future learning ability, such as education on behalf of a person's past learning ability.

2 work force: Including work experience, skills and resources.

3 Influence: Also call personal charisma, is the ability to infect others.

4 Perseverance: Able to overcome difficulties to walk past.

In addition, Xiaoping will judge the team from three angles:

1 team appeal: Whether the team members have the kind of love and admiration between the feelings, think it is good to work with this person.

2 Team complementarity: team members complement each other, but also not simply refers to the ability, but also including character.

3 Team Coordination: A lot of people work together, there must be conflict, the team from conflict to compromise ability is very important.

"The angel Stage has no numbers to look at, only dreams." "In addition to investment is the common sense of people, investors should also have with the entrepreneur" bed "impulse, that is, the passion and courage to dream together, entrepreneurial ability to succeed.

Cai: Like grassroots and tens of millions of users

"It's a myth that you can get an investment on a business plan." "Angel investor, 4399 chairman Cai, shared his three points when looking for and selecting entrepreneurs: First, the value of products from the user's point of view; second, the larger the scale of the user, the more easy to make money; third, look at the entrepreneurial team.

First, the user's angle. "You do this thing, the future of the development of how much space." For example, if you tell me now that your product is based on a PC project, I don't have much interest. Because it seems to me that the PC has begun to decline, the trend is clear and everyone knows it. ”

Second, the user size. "At the beginning of the product, for example, the project on small games, 1 million a day of traffic is meaningless, because not make much money." But if for some industries, such as steel, although the site of 30,000 visits a day, but it is valuable, because the Chinese steel mills are also hundreds of thousands, it has enough traffic, and the value of the industry is too big, you have to make it easy to earn its money. ”

Third, the team. "Ten years ago, 4399 is a person to do, but 07, 08 beginning, the individual again to make a product, a company is very difficult." Hao123 in 03, the day is already 10 million of the traffic, but the whole China few people know who did, also do not know the site, it can be said that the market for three years, let it slowly to do. But today, everyone is thinking about what it takes to make money every day, including big companies, and there's very little time for you to slow down for three years, so we need a team that can quickly get things done, including finding some complementary ones. ”

On the search for items, the site was born Cai pointed out that will pay more attention to personal traffic, "the huge webmaster resources and the market first time to understand the product-related data, are two very important channels." The third is the introduction of friends and colleagues. ”

Shong: Only 3 things to ponder

As the first person to introduce Western technology venture capital into China, Shong has its own investment philosophy. In his opinion, the wind is like drifting, must look at the river, see the River forward on the line, as long as not drowned, can always swim to the destination, a little early to make money will be a bit more, to earn a little bit later.

"My job is to do investment, only 3 things to ponder: first, the market, the second is the product, the third is the management team." In fact, the most fundamental is to ponder people. Pondering the timing of a project's entry and observing the complex attitude of the project's team towards capital. ”

Which is more important for the team and the project? Shong pointed out that the right river, the team is rowing the helmsman, the ability to not capsize, can quickly reach the finish line, the ability of a little bit may be overturned, so the team is the most important part of this.

"I always thought that to invest in an industry, we must test the water in person, otherwise you can only wander in the shallows, unable to enjoy the ultimate challenge and happiness of the Sea riders." and an in-depth understanding of an industry, will often be successful in future investment genius. A good investor, in the pursuit of considerable financial returns, can not give up, there are dreams and passion. ”