How to be a good website operator

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How can you become a good website operator? I believe this is a difficult problem for many enterprise Web site managers and operators, as a recently involved in the industry operators, I will be divided into corporate and personal sections to explain my views, do not guarantee that these views are correct, Only we can go more smoothly on the way of website operation.

First, never have a certain aspect of the expertise.

Although this will limit your expertise development, but if you want to do a good job, you must give up the expertise to maintain a balance. Website operation is an unusually complex and comprehensive work, from the requirements analysis, site planning, page design, to technology allocation, page production, product development, content editing, and then to on-line testing, website maintenance, website promotion, data analysis and network marketing, as well as team management, Project monitoring and so on and so on and so on matters need the operator to carry on the overall plan and the concrete implementation, if only is interested in a certain work, then is doomed you to do the operation, or said you cannot in the operation this position to have the development. That is to say, the website operator is a versatile person who knows all aspects, but it is not a specialized talent. This is a somewhat sad question, but it is also an inevitable choice.

Second, the comprehensive technical capacity is excellent.

With so many of these things in mind, you can see how difficult it is to be a good website operator. So what are the skills and experiences that need to be mastered by this person?

1, analysis of the structure of more than 20 web site standards, of course, including the physical structure and logical structure, and in the analysis of the structure, while observing the overall UI design. It is best to use Visio or axure website structure design, if not, then must play good excel.

2, understand 3x3,3x3 is my own name, in fact called very far-fetched, convenient memory just, hehe. The first 3 is the three major platforms windows, Linux, UNIX, the second is ASP,. NET, PHP three languages, the third nature is the three major databases access, SQL Server, MySQL. It is best to play them, if this is too difficult to achieve, it must also understand the pros and cons between them and specific applications.

3, master a large number of software operations, in addition to those daily needs and site-related ps/dw/flash/ai/office, and often found some other aspects of the functional tools, and can quickly learn to deal with some day-to-day problems. Or that sentence, do not specialize, but any one software can play.

4, the promotion ability is very good, you must understand each kind of promotion skill, and can grasp the cost and the effect balance point. At the same time have the ability to promote personal promotion, especially SEO.

Third, understand your site's industry

If you do the Internet, that's relatively certain, but if you are doing cotton candy or mutton string website, you have to understand the cotton candy and mutton kebabs, understand their sales channels and selling prices, and ready to design new products, such as second-generation cotton candy and chicken skewers. You must also strive to understand your competitors and to understand them more than they do.

Iv. focus on customer-facing change in demand

A good website operator often knows who the biggest customer base is, and can do a good job of customer maintenance. There is also the ability to tap new customers at any time to understand potential customers.

Meet the customer time to be able to skillfully explain the company's website business, and can accurately give the quotation. And this set of rhetoric and quotation system you must remember, don't change a person another set of saying, if someone uses the telephone to test your website business, make a phone call you come up with a set of statements not a liar?

Finally, there is a strong marketing ability, integrated online and offline relationship, the ultimate goal of marketing is to make money, and the highest level of operation of the website is also the smallest cost to complete the biggest profit.

Good interpersonal relationship and team management skills.

Website operation, is doing things, but also in dealing with people, external, must have good connections, all levels, always useful to the time, contacts and knowledge, often "when the side hate less", so usually pay attention to accumulation, received every card must be saved and sorted. Internally, often the operation is in the management and coordination of the position, so more to understand the team's personality and ability, have good communication skills, can get along well with anyone, and maintain team vitality and creativity. Even if you are not a manager at the moment, do it well.

In short, a good corporate website operators, should be able to grasp the fate of the company's Web site Mr. Key, and no matter put him in the operation of other positions in the team, he can stepped, independently.