How to make the most of today's headline flow?

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As we all know, the flow of headlines today is not huge, since the construction of their own since the media ecology, many since the media have been settled. Based on today's headlines of mass traffic and personalized recommendation engine, since the media can be in today's headlines of hundreds of millions of users exposed, easy access to a large amount of users, quickly expand their influence.

Recently, the Analysys think-tank has conducted research on the mainstream mobile news app in China, Tencent News app in the UV and monthly active users ranked first, Sohu ranked second, and today's headlines rely on personalized services and other advantages over NetEase among the top three, which is in addition to the four Big portal news app first occupy the top three, Today's headlines are evident.

First of all, first of all to see a headline in today's "micro-letter 5.4 play too ruthless, left-dead Alipay, right Thorn Baidu" an article, the original text is as follows:

Speaking of the latest version of the micro-letter 5.4 version, there are two changes can be described as the most lethal weapon, one is face-to-face payment, and another is search. Face-to-face, of course, is for Alipay "face-to-face pay", and support micro-letter articles, chat records and other search is directly in the mobile search field to launch a challenge to Baidu.

As a payee, just click on the micro-letter "My wallet", click on the top left corner of the "transfer", the page will pop up three options, first, transfer to friends; When you choose to receive the money face-to-face, the page jumps out of a separate two-dimensional code image belonging to the handset's micro-user. The payer opens "sweep", after scanning the two-dimensional code, the micro-letter will pop up the "security reminder" to inform the payer of the impending payment. You can then enter the payment amount and the payment password for the micro-mail bound bank card.

This face-to-face payment way through the two-dimensional code scanning between friends can easily achieve payment, greatly facilitate the trading link.

And now the micro-letter has 5.8 million public numbers, in fact, is equivalent to the small mobile web site attached to the micro-trust platform. Through the micro-letter article, the Public keyword search, users can find the information they want.

Well, that's it, that's all, that's all. This is not an IT review article, it's just a simple news article, A brief account of 5.4 new 2 main features, but this is not the latest report, the new micro-letter features face-to-face payment and search upgrades have been reported half a month ago, and micro-letter 5.4 iphone version August 14, launched, Android 5.4 on 28th also official release.

And that's the story of a news article that isn't very new. What's the effect on today's headline? As shown below, this article reads as much as 28452, comments 105, and collects 186. How about that? This is the biggest advantage of today's headlines, the flow is very large, far more than other platforms.

Thankfully, in today's headline, do not necessarily need your article to write much good, as long as the billion users to meet the appetite, there will be a great amount of traffic, the above article is a good example, then we can effectively use today's headline mass flow, can be used as a promotion, can be used as a suction powder, More can be used as brand building.

First of all, we need to get into today's headlines, remember before I entered the time is the experience version and the full version, now seems to be the direct application of the full version of (at that time I also directly apply for the full version, feel the experience version of no significance). The information required for the application is the same as for other platform applications.

It is noteworthy that today's headlines from the media applications also have certain requirements, in the application process of the comments in the fill out your media article address, need to be original, and have a certain amount of reading. If you've done it on other platforms before, simply introduce yourself in the Notes bar, and then attach yourself to the media links on other platforms, usually through. If not, then write a few good articles in advance, in other platforms, or published in the QQ space or their own blog can, and then a good promotion, so that each article has a certain amount of reading, to dress up as a media, and then then apply for today's headlines.

Today's headline in the application process, on the original more stringent, and the profitability of the media is more objectionable, so in the process of filling in the article address or write the article should pay attention to the original, do not expose you to engage in marketing the essence, you can write more practical commentary articles, so easier to apply for approval.

So how do you make the most of today's headline traffic after you've been in the headlines today?

Needless to say, that must be content, today's headline is a content display platform, in our published articles can be entrainment product information, can also be carried brand information publicity, but more is to leave contact information, attract fans. Today's headline can stay micro-letter public number, can also leave a private micro-signal, but can not leave the QQ number, do not know how I stay? The following figure, I feel too boring, write personal micro-letter on the OK, this design is too bad.

About the content here I say two points:

1, the title exaggerated, to attract people

Today's headline information is very large, and its presentation is only the title, basically the amount of reading directly from the title of the decision, because no one knows how the contents of the inside, only the title is strong, others will want to click to view the content. You know, the headline is the first impression, if the first impression is boring or can not seduce the user, then the reading volume will eventually be greatly reduced.

Today's headline this information recommendation mechanism, no one in the view of the information will be one to click on the view, the title will attract him to click to see. I don't believe you can go to today's headlines and take a look, taste some of the above headings, compared with the micro-letter, such as "Animal Love in the West: Some people training dog prostitution, people pay for the horse", "the man followed the female friend toilet in toilet will be sentenced to rape", "chaos in September, mobile phone too many a kidney is not enough", Which one is not frightened heaven and earth to cry ghosts!

2, combined with hot spots, covering more audiences

If you're just a big flow of headlines today, then the content of the editor will be more easily accepted, that is, more people understand and care about the content, you can write more content, such as emotion, beauty, health, funny jokes, current affairs news, the latest hot events, film critics, Financial categories such as these categories of articles are very numerous, such content can quickly obtain a large amount of traffic, but slightly less precision, become your user's conversion rate is also lower, unless your media positioning is just these.

If you stick to your own media orientation, what it used to be is what it was in today's headlines. And a little more serious professional content, in today's headline this platform is actually not so popular. So this content to take today's headline to get more traffic, in addition to the quality of the content itself, the title as said to be more attractive, more domineering, and content can take advantage of hot events, and then return to their own professional field of this piece, to express their views. Anyway, you will feel that everything is related to this line, from a hot event to think of the industry's problems, should not be difficult, and then if the combination can be clear, on the nail, the effect is better.

In short, the traffic on today's headlines is huge, want a short time to get a lot of exposure, here is the choice, before I said, network marketing is in the flow of large places to intercept, although today's headline direct marketing conversion rate is relatively low, but with its large flow of brand exposure and publicity effect is obvious Isn't there a joke on today's headline? China cool joint controversy busy, millet hammer to scold cool, Apple Navy is very strong, car evaluation words bleak ", can be seen today's headlines propaganda effect."

And to be a platform is to first understand the rules of this platform, to use today's headline to effectively get the big flow, first we have to understand what information has been a large flow, such as the above mentioned in the title here should be how to write, what kind of content can get a greater flow, and what kind of content conversion rate is relatively high, Which content is strictly prohibited here and so on (on the digression, the forbidden is often the best effect, you have to find the prohibition of this critical point where). Understand its rules, understand the user's preferences here, then take the flow from here will be twice the effort.

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