How to use microblog to promote marketing of website

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In the micro Bo more and more fire today, I believe that all webmaster have opened their own personal microblog, at the same time some more far-sighted webmaster must also do the website official microblogging, but according to my observation in doing website official microblogging process many webmaster only know to open the website official microblogging is to publicize the website, but do not know how to operate this only belong to you CCAV "!

So there have been some websites official microblogging sent the site's title and site link address, and more cattle, directly in the micro-blog to enter their own site name and Web site. This is really a Chinese webmaster world tragedy, so I decided to write a special article to help those who are still in the microblogging as a chain of the platform webmaster.

First of all, according to the owners of the official microblogging purposes, webmaster do the official microblogging is nothing but the four purposes:

1, enhance the website stickiness, pulls the distance between the website and the user. Now users like to play Weibo, if you do not open an official microblogging, like your site people will probably listen to your competitors on Weibo Weibo, and then you wait for users to get away from you!

2, the brand promotion: Can the user further brand propaganda, do not forget that the user reads your microblogging content at the same time your website name also is appearing unceasingly in the user's front. Invisible in the name of the site to further deepen the user's memory, when someone asked them, or they want to find relevant content of the site, your name will first appear in the user's consideration. and microblogging content to do well, there may be a lot of users from Weibo to understand and like your microblog, so dog, your site is no exception.

3, can the site's products, activities or promotional information for free publicity, advertising money? But on Weibo, when you have thousands of real fans, you can save hundreds of thousands of ads a month, and your free microblog account is a "CCAV" that Sina sends you for free. Of course the advertising frequency and the length of the ads you decide, but it is best to consider the user experience.

4, the crisis of public relations, of course, to say this words on the deep ha, the general small stationmaster need not, medium and small stationmaster have time to study this inferior to study how to set up a brand for your website!

All right, the purpose and benefits of the official microblogging site are clear, how to open the official microblogging site I will not crap. Next, insert the topic directly, how to run the website official microblogging:

1, Website tags: Weibo interest tag is very important, many users are relying on the click of interest tag to find the corresponding micro-blog, such as a cargo, his microblog label must have a food label, of course, it is not just the word food, sometimes also may be cooked pork ah, potato potatoes ah, and so on, In short, to find a few with your site topic content related to the label, the label selected words to find coverage of the most users of the word, the webmaster's jargon is to find the word index high.

2, then is to do content: Micro-blog content is best and the content of the site and the theme of the content, so that the site's audience is also easy to accept, and later from the microblogging platform to obtain the quality of the user audience is also high. For example, the official microblogging site of the auto Repair website I contacted before, of course, is to release some steam repair knowledge and auto repair and maintenance video and other things, occasionally can also send a more popular jokes Ah, meat jokes ah, beautiful ah, such as micro-blog, can not find words to go to the meager brother on the ready-made, direct click to share will be released.

Jokes and beauties are all things that are popular and people are willing to look at them. But keep in mind that you should never have a car repair website official Micro Bo send some aircraft maintenance and repair knowledge, then you will be finished, so that those who want to know about the knowledge and maintenance knowledge of the car to listen to the machine, you say that is not to let them back to the English class it? That year may have children's shoes (listeners) do not dare to skip class, but now on Weibo " Is it not easy to skip class? Direct point to cancel attention, alas! Then your official microblog is so tragic.

3, the next word is Weibo promotion, first in the home page and other important pages to prompt users to focus on your official microblog. Other methods, you know the webmaster, in fact, the promotion method and the site are similar, just to change the link address to micro-blog address on the line. For example, like me to send a soft text here, and then leave a microblog address what.

4, the use of micro-bo Black Hat seo, plainly is a plan and purpose of the brush zombie powder, specifically want to understand their own Baidu "Yang Shesong talk about micro-bo marketing micro-blog Black Hat seo."

Well, today is about here, saying too much people look tired, and if all of a sudden said, too long no soft Wen wrote. Recently did not have time to send out the chain, so take a time to write a soft paper hair outside the chain, by the way to the research results of their own, you see tomorrow.

Author: Yang Shesong address: www.weibogg.com; be kind! Reprint please indicate author and website;